The Relationship Between Sport, Sponsorship & the Media

1
The Relationship Between Sport, Sponsorship the
Media
To learn to describe the positive and negative
impact of the media on sport
To learn to explain the golden triangle
relationship of sport, sponsorship and the media
2
Starter

• Read your newspapers and identify the following
• Examples of different roles of the media
• Positive impact on sport
• Negative impact on sport
• The effect of sponsorship on sport

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The Golden Triangle
The solid interrelated, mutually dependant
relationship between sport, media and sponsorship
Sport
Sponsorship
Media
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Task 1
Read through someone else s paper and identify
examples that show the golden triangle
relationship
5
Task 2
Group 1 Advantages of sponsorship to the
performer (examples)
Group 3 Dis- advantages of sponsorship to the
performer (examples)
Group 2 Advantages of sponsorship to the sponsor
(examples)
Group 4 Dis- advantages of sponsorship to the
sponsor (examples)
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Current Sponsorship Deals
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The Attraction? Why?
Sports that attract media attention
Sports that dont attract media attention
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Homework Question
5 marks
Explain how the media can have both positive and
negative effects on performers
Try to answer the question in 7 and 10 minutes