EXAM 1 REVIEW

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EXAM 1REVIEW
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WHAT YOU CAME TO CLASS FOR..

• EXAM INFORMATION
• TWO SEGMENTS
• ESSAY QUESTIONS ON LECTURE MATERIAL
• QUESTIONS OF ALL TYPES ON THE PROGRAMMING
  (ASSIGNMENT 1 AND 2)

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LECTURE MATERIAL

• 3 QUESTIONS OUT OF 4
• 60 OF GRADE
• QUESTIONS WILL BE OUT OF QUESTION BANK (MINOR
  CHANGES IN WORDING POSSIBLE)
• QUESTIONS MAY HAVE SUB-PARTS

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PROGRAMMING

• 40 OF GRADE
• POSSIBLE
• SAMPLE QUESTIONS ON WEB SITE

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USABILITYQUESTION 1

• USABILITY IN TERMS OF CONSISTENCY -
• COLORS OF LINKS
• BREAKING BACK BUTTONS (JUMP PAGES)
• RADIO BUTTONS (NOT ACTIVE TILL FOLLOWED BY OK

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• AUTHOR NAME
• LEAD TO BIOGRAPHY
• NOT EMAIL
• MOVING PAGES
• KEYBOARD
• CONSISTENCY WITH EARLIER OPERATIONS
• USERID
• PASSWORD
• LOGIN

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TRUST QUESTION 2(a)

• WAYS TO REDUCE PERCEPTION OF TRANSACTION RISK
• DEFINITION
• OVERCHARGE
• QUALITY OF GOODS
• NON-DELIVERY OF GOODS

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• DISPLAYS
• CONTROL OF INTERACTION
• PROVIDING INFORMATION
• SEEKING INFORMATION
• OPENNESS
• VENDOR RESPONSIVENESS
• TECHNICAL COMPETENCE
• POLICIES

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• DISPLAYS
• SYMBOLS (PRICE GUARANTEE)
• LOGOS
• PROVIDING INFORMATION
• CHECKING PRICES
• QUALITY INFORMATION
• STOCK
• SEEKING INFORMATION
• OPENNESS
• (SAME AS PROVIDING INFORMATION)

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• VENDOR RESPONSIVENESS
• TECHNICAL COMPETENCE
• POLICIES
• MONEY BACK GUARANTEE
• CONSISTENCY IN PRICING

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SOCIAL DIMENSIONS QUESTION 1

• PREMISE OF ARTICLE
• RESPOND TO TECHNOLOGY AS IF THEY ARE HUMAN
• TALK TO TECHNOLOGY AS IF THEY ARE HUMAN

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• CASE ANALYSIS

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VIEW OF PUBLISHER

• STRENGTHS
• WEAKNESSES
• OPPORTUNITIES
• THREATS

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STRENGTHS

• ESTABLISHED IN MARKET
• AMPLE CONTENT
• KNOWLEDGE OF MARKET DYNAMICS
• AUTHORS
• DISTRIBUTORS

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WEAKNESSES

• STALE INVENTORY
• HIGH COST OF LAUNCHING NEW BOOK
• USED BOOK MARKET
• 70 OF SALES IN FIRST YEAR

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OPPORUNITIES

• ONLINE DELIVERY OF BOOK
• BOOKS HARDER TO READ ONLINE
• DUAL COST, IF ALSO ON PAPER
• EASIER TO CHANGE CONTENT
• NO USED BOOK MARKET
• LOWER COST
• NO STALE INVENTORY

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THREATS

• DIRECT SELLING OF BOOKS BY AUTHORS
• LOWERED BARRIERS FOR NEW ENTRANTS