Ann Arbor ITZone

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Ann Arbor ITZone
Marketing for Technology Companies Strategies for
Differing Stages of Growth The View from a
"Mature Company" Michael Young
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MDI Overview
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Michael Young - Mechanical Dynamics, Inc. Ann
Arbor ITZone High Tech Tuesday Marketing for Tech
Companies Strategies for Differing Stages of
Growth
3
MDI Overview
Michael Young - Mechanical Dynamics, Inc. Ann
Arbor ITZone High Tech Tuesday Marketing for Tech
Companies Strategies for Differing Stages of
Growth
4
MDI Overview
Design it. Build it. Test it. Repeat 5 million
times. -- Malcolm SmithPalo Alto Products
International
Excerpt from "Serious Play How the Worlds Best
Companies Simulate to Innovate"
Michael Young - Mechanical Dynamics, Inc. Ann
Arbor ITZone High Tech Tuesday Marketing for Tech
Companies Strategies for Differing Stages of
Growth
5
MDI Overview
Michael Young - Mechanical Dynamics, Inc. Ann
Arbor ITZone High Tech Tuesday Marketing for Tech
Companies Strategies for Differing Stages of
Growth
6
MDI Overview

• Our customers...

Michael Young - Mechanical Dynamics, Inc. Ann
Arbor ITZone High Tech Tuesday Marketing for Tech
Companies Strategies for Differing Stages of
Growth
7
MDI Overview

• Our customers...

Michael Young - Mechanical Dynamics, Inc. Ann
Arbor ITZone High Tech Tuesday Marketing for Tech
Companies Strategies for Differing Stages of
Growth
8
Technology Marketing

• Product
• Customers
• Organization
• Marketing and Sales

Michael Young - Mechanical Dynamics, Inc. Ann
Arbor ITZone High Tech Tuesday Marketing for Tech
Companies Strategies for Differing Stages of
Growth
9
Technology Marketing

• Product...

Michael Young - Mechanical Dynamics, Inc. Ann
Arbor ITZone High Tech Tuesday Marketing for Tech
Companies Strategies for Differing Stages of
Growth
10
Technology Marketing

• Product...

Michael Young - Mechanical Dynamics, Inc. Ann
Arbor ITZone High Tech Tuesday Marketing for Tech
Companies Strategies for Differing Stages of
Growth
11
Technology Marketing

• Product...

Michael Young - Mechanical Dynamics, Inc. Ann
Arbor ITZone High Tech Tuesday Marketing for Tech
Companies Strategies for Differing Stages of
Growth
12
Technology Marketing

• Product...

Michael Young - Mechanical Dynamics, Inc. Ann
Arbor ITZone High Tech Tuesday Marketing for Tech
Companies Strategies for Differing Stages of
Growth
13
Technology Marketing

• Customers...

Michael Young - Mechanical Dynamics, Inc. Ann
Arbor ITZone High Tech Tuesday Marketing for Tech
Companies Strategies for Differing Stages of
Growth
14
Technology Marketing

• Customers...

Michael Young - Mechanical Dynamics, Inc. Ann
Arbor ITZone High Tech Tuesday Marketing for Tech
Companies Strategies for Differing Stages of
Growth
15
Technology Marketing

• Customers...

Michael Young - Mechanical Dynamics, Inc. Ann
Arbor ITZone High Tech Tuesday Marketing for Tech
Companies Strategies for Differing Stages of
Growth
16
Technology Marketing

• Customers...

Michael Young - Mechanical Dynamics, Inc. Ann
Arbor ITZone High Tech Tuesday Marketing for Tech
Companies Strategies for Differing Stages of
Growth
17
Technology Marketing

• Organization

Michael Young - Mechanical Dynamics, Inc. Ann
Arbor ITZone High Tech Tuesday Marketing for Tech
Companies Strategies for Differing Stages of
Growth
18
Technology Marketing

• Organization

Michael Young - Mechanical Dynamics, Inc. Ann
Arbor ITZone High Tech Tuesday Marketing for Tech
Companies Strategies for Differing Stages of
Growth
19
Technology Marketing

• Sales

Michael Young - Mechanical Dynamics, Inc. Ann
Arbor ITZone High Tech Tuesday Marketing for Tech
Companies Strategies for Differing Stages of
Growth
20
Technology Marketing

• Sales

Michael Young - Mechanical Dynamics, Inc. Ann
Arbor ITZone High Tech Tuesday Marketing for Tech
Companies Strategies for Differing Stages of
Growth
21
Technology Marketing

• Sales

Michael Young - Mechanical Dynamics, Inc. Ann
Arbor ITZone High Tech Tuesday Marketing for Tech
Companies Strategies for Differing Stages of
Growth
22
Technology Marketing

• Summary

Michael Young - Mechanical Dynamics, Inc. Ann
Arbor ITZone High Tech Tuesday Marketing for Tech
Companies Strategies for Differing Stages of
Growth