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Overview of Energy Efficiency Activities and Initiatives

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Title: Overview of Energy Efficiency Activities and Initiatives


1
Overview of Energy Efficiency Activities and
Initiatives
  • CEE Program Meeting
  • Consumer Electronics Breakout Session, June 14,
    2007
  • Bill Belt, CEA bbelt_at_ce.org

2
Consumer Electronics Association (CEA)
  • U.S. industry association with more than 2,100
    members
  • Represent entire range of CE industry
  • 140 billion in annual sales in U.S.
  • Public policy, standards, market research,
    training, promotion, and International CES

3
CEA Energy Efficiency Initiatives
  • Public Policy
  • Research and Analysis
  • Incentive Programs and Industry Standards
  • Consumer Education
  • Media and PR

4
CEA Position
  • Support voluntary, market-oriented programs and
    initiatives
  • Continue to work cooperatively with governments
  • Oppose mandates

5
Energy Use
  • Many CE products have changed dramatically over
    the last decade, as have their energy consumption
    characteristics (e.g., due to technological
    change and the success of the Energy Star
    program).
  • CEA engaged TIAX to study and report current
    energy consumption for CE products (completed
    January 2007).

6
Objectives of CEA-Commissioned Study
  • Current analysis (2006)
  • Focus on key equipment types (16 products that
    account for approximately 90 of residential CE
    energy consumption)
  • Excluded digital TV since test procedures had not
    been completed
  • Peer-reviewed publicly available final report
  • Goal Good data for all variables

7
Energy Use Consumer Electronics
  • Excluding DTV, residential CE consumes 11 of
    residential electricity

8
Energy Use Consumer Electronics
  • and 4 of total U.S. electricity.

9
Energy Use Consumer Electronics
  • Annual Residential CE Electricity Consumption
    Total 147 TWh (excluding DTV)

10
Key Trends Affecting CEEnergy Consumption
  • Higher installed base for many devices (Many new
    devices, e.g., HTIB, DVD, DTV installed base of
    key equipment types is about twice that circa
    1997)
  • Apparent greater usage of TVs and PCs (Increased
    accuracy from usage surveys)
  • Increase in active mode power draw for several
    devices (Analog TVs, PCs)
  • Decrease in active mode power draw for monitors
  • Decrease in standby mode power draw for many
    devices (Large portion have met Energy Star
    criteria)

11
Study Conclusions
  • The current estimate for residential CE energy
    consumption is higher than prior studies
  • More refined assessment than prior studies,
    particularly for usage
  • Dramatic growth in installed base, e.g., PCs,
    monitors, set-top boxes, DVD players
  • Active power draw varies with device type up
    for TVs and PCs, decrease for monitors
  • Standby mode generally decreased with exception
    of set-top boxes
  • Full report is available on CEAs website,
    www.ce.org/energy
  • TIAX to add DTV analysis in next few weeks

12
Takeaways
  • CE energy use is not a high as many claims you
    read
  • Energy use has gone up but so has efficiency
  • More products in use
  • Portables help the average
  • TVs and PCs are on more hours per day

13
Energy Use Consumer Electronics
  • The TIAX study demonstrates the effectiveness of
    voluntary energy efficiency programs.

14
Ongoing DTV Energy Use Study - Drivers
  • EPA initiated a major revision of Energy Star
    specifications for DTVs
  • Existing specification accounts for standby power
    only
  • New specification will include active power
  • CEA needed similar data to update the TIAX study

15
Ongoing DTV Energy Use Study - Testing Standard
  • Existing testing standard developed to measure
    CRT TVs
  • Used static test patterns to measure active power
  • Testing standard needed revision to accurately
    model energy usage across different DTV display
    technologies
  • New draft standard uses ten minute video loop,
    designed to more accurately represent common
    genres

16
Ongoing DTV Energy Use Study - Data Collection
  • In March EPA and CEA coordinated outreach to DTV
    manufacturers
  • Eight manufacturers have submitted data to CEA,
    while others submitted directly to EPA
  • EPA is measuring some DTVs to fill-in gaps in data

17
Ongoing DTV Energy Use Study - Data Set
  • Year of manufacture
  • Display technology (rear projection, CRT, direct
    view LCD, direct view plasma)
  • Screen size, resolution, and aspect ratio
  • Picture controls and factory defaults
  • Connectors and special features
  • Standby, active (broadcast content), and active
    (Internet content) power consumption

18
Market Transformation
  • To transform the market and deliver more energy
    efficient products to consumers and businesses
    over time, the CE industry has supported
  • - Successful market-oriented programs such as
    Energy Star
  • - Industry-led standards setting activities,
    which policy makers and other stakeholders can
    influence to save energy while protecting
    innovation and consumer choice
  • - Consumer education

19
Energy Star
  • Voluntary, market-driven and
  • international
  • Government-industry partnership
  • Captures broad range of consumer electronics
  • Strong participation by manufacturers
  • Well-recognized by consumers
  • Competitive incentive for energy savings

20
Energy Star
  • Designed to recognize products that are in the
    top 25 for energy efficiency.
  • New criteria are phased in gradually.
  • Over time, the Energy Star program leads the
    market toward higher efficiency levels.
  • Consideration of active power in addition to
    standby power.

21
Industry Standards
  • Market-oriented
  • Strong industry participation
  • Credible and flexible
  • Open to all stakeholders
  • Performance neutral
  • International

22
Industry Standards CEA
  • American National Standards Institute (ANSI)
    accreditation
  • More than 70 committees, subcommittees and
    working groups
  • Standards can be completed in as little as three
    months
  • www.ce.org/standards

23
Industry Standards
  • Recent industry standards projects developed by
    CEA for energy efficiency
  • - CEA-2013-A (Digital STB Background Power
    Consumption) and CEA-2022 (Digital STB Active
    Power Consumption Measurement)
  • International industry standard for measuring TV
    power consumption

24
Consumer Education
25
Consumer Tips Calculator
26
Media and PR Misinformation
  • Plasma screens use eight to 10 times as much
    electricity as the TVs they replace," said ,
    spokesman for the Edison Electric Institute.
    Star Tribune, June 09, 2007
  • A residential energy efficiency manager for
    NStar said a plasma TV consumes five times as
    much power as a regular TV when turned off. The
    Boston Globe, June 10, 2007

27
Thank You!
Bill Belt Senior Director, Technology
andStandards bbelt_at_ce.org 703-907-5249
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