Title: Overview of Energy Efficiency Activities and Initiatives
1Overview of Energy Efficiency Activities and
Initiatives
- CEE Program Meeting
- Consumer Electronics Breakout Session, June 14,
2007 - Bill Belt, CEA bbelt_at_ce.org
2Consumer Electronics Association (CEA)
- U.S. industry association with more than 2,100
members - Represent entire range of CE industry
- 140 billion in annual sales in U.S.
- Public policy, standards, market research,
training, promotion, and International CES
3CEA Energy Efficiency Initiatives
- Public Policy
- Research and Analysis
- Incentive Programs and Industry Standards
- Consumer Education
- Media and PR
4CEA Position
- Support voluntary, market-oriented programs and
initiatives - Continue to work cooperatively with governments
- Oppose mandates
5Energy Use
- Many CE products have changed dramatically over
the last decade, as have their energy consumption
characteristics (e.g., due to technological
change and the success of the Energy Star
program). - CEA engaged TIAX to study and report current
energy consumption for CE products (completed
January 2007).
6Objectives of CEA-Commissioned Study
- Current analysis (2006)
- Focus on key equipment types (16 products that
account for approximately 90 of residential CE
energy consumption) - Excluded digital TV since test procedures had not
been completed - Peer-reviewed publicly available final report
- Goal Good data for all variables
7Energy Use Consumer Electronics
- Excluding DTV, residential CE consumes 11 of
residential electricity
8Energy Use Consumer Electronics
- and 4 of total U.S. electricity.
9Energy Use Consumer Electronics
- Annual Residential CE Electricity Consumption
Total 147 TWh (excluding DTV)
10Key Trends Affecting CEEnergy Consumption
- Higher installed base for many devices (Many new
devices, e.g., HTIB, DVD, DTV installed base of
key equipment types is about twice that circa
1997) - Apparent greater usage of TVs and PCs (Increased
accuracy from usage surveys) - Increase in active mode power draw for several
devices (Analog TVs, PCs) - Decrease in active mode power draw for monitors
- Decrease in standby mode power draw for many
devices (Large portion have met Energy Star
criteria)
11Study Conclusions
- The current estimate for residential CE energy
consumption is higher than prior studies - More refined assessment than prior studies,
particularly for usage - Dramatic growth in installed base, e.g., PCs,
monitors, set-top boxes, DVD players - Active power draw varies with device type up
for TVs and PCs, decrease for monitors - Standby mode generally decreased with exception
of set-top boxes - Full report is available on CEAs website,
www.ce.org/energy - TIAX to add DTV analysis in next few weeks
12Takeaways
- CE energy use is not a high as many claims you
read - Energy use has gone up but so has efficiency
- More products in use
- Portables help the average
- TVs and PCs are on more hours per day
13Energy Use Consumer Electronics
- The TIAX study demonstrates the effectiveness of
voluntary energy efficiency programs.
14Ongoing DTV Energy Use Study - Drivers
- EPA initiated a major revision of Energy Star
specifications for DTVs - Existing specification accounts for standby power
only - New specification will include active power
- CEA needed similar data to update the TIAX study
15Ongoing DTV Energy Use Study - Testing Standard
- Existing testing standard developed to measure
CRT TVs - Used static test patterns to measure active power
- Testing standard needed revision to accurately
model energy usage across different DTV display
technologies - New draft standard uses ten minute video loop,
designed to more accurately represent common
genres
16Ongoing DTV Energy Use Study - Data Collection
- In March EPA and CEA coordinated outreach to DTV
manufacturers - Eight manufacturers have submitted data to CEA,
while others submitted directly to EPA - EPA is measuring some DTVs to fill-in gaps in data
17Ongoing DTV Energy Use Study - Data Set
- Year of manufacture
- Display technology (rear projection, CRT, direct
view LCD, direct view plasma) - Screen size, resolution, and aspect ratio
- Picture controls and factory defaults
- Connectors and special features
- Standby, active (broadcast content), and active
(Internet content) power consumption
18Market Transformation
- To transform the market and deliver more energy
efficient products to consumers and businesses
over time, the CE industry has supported - - Successful market-oriented programs such as
Energy Star - - Industry-led standards setting activities,
which policy makers and other stakeholders can
influence to save energy while protecting
innovation and consumer choice - - Consumer education
19Energy Star
- Voluntary, market-driven and
- international
- Government-industry partnership
- Captures broad range of consumer electronics
- Strong participation by manufacturers
- Well-recognized by consumers
- Competitive incentive for energy savings
20Energy Star
- Designed to recognize products that are in the
top 25 for energy efficiency. - New criteria are phased in gradually.
- Over time, the Energy Star program leads the
market toward higher efficiency levels. - Consideration of active power in addition to
standby power.
21Industry Standards
- Market-oriented
- Strong industry participation
- Credible and flexible
- Open to all stakeholders
- Performance neutral
- International
22Industry Standards CEA
- American National Standards Institute (ANSI)
accreditation - More than 70 committees, subcommittees and
working groups - Standards can be completed in as little as three
months - www.ce.org/standards
23Industry Standards
- Recent industry standards projects developed by
CEA for energy efficiency - - CEA-2013-A (Digital STB Background Power
Consumption) and CEA-2022 (Digital STB Active
Power Consumption Measurement) - International industry standard for measuring TV
power consumption
24Consumer Education
25Consumer Tips Calculator
26Media and PR Misinformation
- Plasma screens use eight to 10 times as much
electricity as the TVs they replace," said ,
spokesman for the Edison Electric Institute.
Star Tribune, June 09, 2007 - A residential energy efficiency manager for
NStar said a plasma TV consumes five times as
much power as a regular TV when turned off. The
Boston Globe, June 10, 2007
27Thank You!
Bill Belt Senior Director, Technology
andStandards bbelt_at_ce.org 703-907-5249