Rich media

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Rich media video

• Worth the trouble?

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Agenda

• Definition
• Impact on stakeholders
• Rich media the consumer
• Rich media the brand
• Rich media the media owners
• Measurement ROI
• Futures
• QA

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Our panel

• Greg Fisher, Asia Pacific Regional Manager,
  Advertising Marketing Services, Intel
• Mick O'Brien, Operations Director, APAC,
  Eyeblaster
• Gerald See, Director of Strategic Product
  Initiatives, Yahoo
• Horden Wiltshire, CEO, m.Net Corp
• Moderator Mark Cripps, Regional Digital
  Director, McCann Worldgroup

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Definition

• Advertisements with which users can interact (as
  opposed to solely animation and excluding
  click-through functionality). These
  advertisements can be used either singularly or
  in combination with various technologies,
  including but not limited to sound, video, or
  Flash, and with programming languages such as
  Java, Javascript, and DHTML.
• Rich Media also includes in-page and in-text
  digital video advertisements where the associated
  content is not streaming in a player environment.
• In-Stream Video refers to content relating to
  video player environments - regardless of
  platform.

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Impact on stakeholders

• Rich media and the consumer
• 1. Do consumers like rich media?
• 2. What can be done to make sure interaction and
  engagement levels don't go the way of CTRs? Does
  it matter about the medium (eg mobile Vs PC)?

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Impact on stakeholders

• Rich media and the brand
• Why should brands invest in rich media? Is it
  worth the effort?

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Impact on stakeholders

• Rich media and the media owner
• Are rich media placements just another way for
  the media to squeeze more revenue?
• Should we have a regional industry body to
  determine standards used for asset types and
  ad-serving?

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Measurement ROI

• Rich media participation levels (engagement) are
  being suggested as a replacement for the CTR
  measure. Is this a good idea?
• How can or should rich media ROI be measured?

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Future technology

• Where will all this richness lead us?
• What will hamper its development or innovation?

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Rich media

• Questions?

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Rich Media Creative Showcase

• Interaction and Engagement

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