Aarkstore Enterprise Mobile Commerce Carrier Strategies.

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ResearchAarkstore Enterprise Mobile Commerce
Carrier Strategies

• Aarkstore announce a new report  
  ResearchAarkstore Enterprise Mobile Commerce
  Carrier Strategies
• through its vast collection of market research
  report.

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Overview ResearchAarkstore Enterprise
Mobile Commerce Carrier Strategies
  Overview Mobile Commerce is both an
opportunity and a threat to carriers as many
third parties seek to offer alternatives to
network operator based offerings. Competitors
include established players such as PayPal as
well as many start-up companies. Incumbent
operators face the threat of Google and other
larger players that wish to dominate this large
market opportunity. In addition, carriers are
faced with decisions regarding various
technologies, solutions and approaches. There is
also a need for careful consideration with
respect to the cross-over between mobile
advertising/marketing and mobile commerce.
Carriers must therefore consider everything from
Near Field Communications (NFC), 2D Bar Codes,
Abbreviated Dialing Codes, Short Messaging and
other customer interface approaches to mobile
wallet, integration with financial institutions,
debit versus credit, and more.   This research
provides analysis of the major technologies,
systems, solutions, applications and players. It
also analyzes the relationship between mobile
advertising/marketing and mobile commerce and
answers the question why carriers cannot have one
strategy in isolation from another. Carriers must
have an integrated strategy to be successful as
digital media, content, advertisements/marketing,
applications, and commerce evolve to become
increasingly mobilized. This research provides
critical analysis and recommendations for
wireless services to assist them in
infrastructure, application, OSS integration, and
partnering decisions associated with mobile
commerce. Target Audience Mobile Network
Operators Mobile Software Developers
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• OSS/BSS Solution Providers
• Social Commerce Vendors
• Handset and Tablet Manufacturers
• Mobile Payment Service Providers
• Content and Applications Aggregators
• Mobile Marketing and Advertising Providers
• Telecommunications Infrastructure Providers
• http//www.aarkstore.com/reports/Mobile-Commerce-
  Carrier-Strategies-214041.html
•  Neel
• Aarkstore Enterprise
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