Related Diversification - Procter & Gamble

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Related Diversification - Procter Gamble

• Haircare Pantene, Head Shoulders, Clairol
• Household cleaning/care Flash, Febreze, Fairy
• Laundry Daz, Ariel, Fairy, Bounce
• Paper Bounty, Pampers, Allways
• Beauty Oil of Olay, Max Factor
• Beverages Sunny Delight
• Snacks Pringles Petfood Iams
• Related Diversification through acquisition and
  internal start-ups
• Fits/Synergies
• Same wholesale distribution
• Common retail settings shoppers
• Advertised promoted the same way

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Unrelated diversification - Virgin

• Virgin Travel ( Virgin Holidays)
• Virgin Retail (Music Entertainment)
• Virgin Investments (computer products,
  promotional blimps, property development)
• Virgin Hotels Group (clubs hotels in UK, Spain
  Virgin Islands)
• Virgin Communications (Virgin Interactive
  Entertainment, Publishing, Radio, TV)

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Diversification

• Johnson Johnson
• Consumer - baby products (wipes, shampoos, cotton
  buds etc) woundcare (bandaid) feminine hygiene
  (carefree, stayfree) reach dental products
• Medical - non-prescription drugs (Tylenol, Pepcid
  AC) presecription durgs surgical products
  Accuvue contact lenses

Gillette - Grooming (Mach 3, Venus) - Oral Care
(Oral B, Braun) - Portable Power (Duracell)
Philip Morris -Cigarettes (Marlboro, BH..) -
Miller Brewing co. Kraft Foods (Maxwell hse,
Birdseye..
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Diversification
Diageo United Distillers and Vintners (UDV) -
Guinness, Baileys, Johnie Walkers, Hennessey,
Moet Chandon, Pimms, Smirnoff Pillsbury -
Green Giant, Haagen Dazs, El Paso, Burger
King, Pillsbury Exiting food business because
of lack of fit poor performance
Walt Disney Theme Parks, Movie Production,
Videos, Childrens apparel, Toys, TV Broadcasting