Fitness & Slimming Industry in India (2011-15)

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Fitness Slimming Industry in India (2011-15)

• Bharat Book Bureauwww.bharatbook.com

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Summary

• Indian Fitness Slimming Industry
  constitutes about 8 of the wellness market.
  Presently, the fitness industry is in its nascent
  stages. The industry is fairly fragmented since
  the majority of the market appears to be
  dominated by a large number of mom-and-pop gyms.
  Organized fitness services account for merely 25
  of the overall fitness industry. 
• Trends in the Industry   Franchising 
  Beyond Tier I  Burgeoning Investments  
  Innovative formats  Training Trends 
•  The Indian Fitness Slimming Industry is
  set to ride high with all levers in place.
  Growing disposable income of the people coupled
  with rising awareness of a healthy body augur
  well for the Industry. Significant changes in
  lifestyle related to lack of physical activity
  and increased consumption of fast food among both
  affluent and working class population has led to
  greater need for healthy lifestyles.

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Table of Contents

• 1. OVERVIEW 1.1 STRUCTURE OF THE
  INDUSTRY 2. DEMAND-SUPPLY SCENARIO 3. INDUSTRY
  GROWTH DRIVERS 3.1 Changing Lifestyles 3.2
  Rising Urban population 3.3 Superior service
  offerings 3.4 Economical deals 3.5
  Marketing 4. EMERGING TRENDS IN THE
  INDUSTRY 4.1 Franchising 4.2 Innovative
  formats 4.3 Beyond Tier I 4.4 Burgoening
  Investments 4.5 Training trends 4.6 New Entrants

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