Reader Demographics & Market Reach

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Reader Demographics Market Reach

• Nation Newspapers

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Barbados Population - By Age
Based on information from the Barbados
Statistical Service
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Our Newspaper Readership

• Barbados has a very high level of newspaper
  readership
• Based on total population, the island has one of
  the highest adult literacy rates in the world -
  99.7
• 93 of the population admit to reading a
  newspaper
• Majority of newspaper readers are loyal to The
  Nation
• When you advertise with The Nation you reach all
  demographics of the market

World Facts Now Data-Maps and World Bank
Group, statistical data Based on information
from the Systematic Survey on Newspaper
Readership November 2005
4
Comparative Newspaper Readership Statistics
Based on information from the Systematic Survey
on Newspaper Readership Nov ember 2005
Based on information from the Systematic Survey
on Newspaper Readership November 2005
5
of Total Readership - Newspaper Comparison
Based on information from the Systematic Survey
on Newspaper Readership Nov ember 2005
Based on information from the Systematic Survey
on Newspaper Readership November 2005
6
Market Share of Newspaper Readers in Barbados
Based on information from the Systematic Survey
on Newspaper Readership November 2005
7
Competitive Analysis of Cost-Per-Thousand Ad
Rates
Cost-per-thousand is based on the cost of a
full-page ad, divided by the circulation number
on any given day. All figures are audited by KPMG
for the six months ended June 30th 2005.
Other newspaper information taken from
circulated correspondence
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Nation Readers - By Income Level
Based on information from the Systematic Survey
on Newspaper Readership November 2005
9
Nation Readers - By Gender
Based on information from the Systematic Survey
on Newspaper Readership November 2005
10
Nation Readers - By Age
Based on information from the Systematic Survey
on Newspaper Readership November 2005
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Why Advertise with The Nation?

• Expand your reach in the local and regional
  market
• You expect results, we deliver everytime
• Online or in print, our Advertising Products and
  Services as well as our Community Outreach
  Initiatives offer you the perfect promotion
  vehicles to reach target audiences
• We are a reliable partner
• We truly know our audience
• We offer you more extensive brand exposure than
  any other medium in the market
• We have products geared for your business.
• We have the most competitive cost effective
  newspaper advertising rates in the market!

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Key Advertising Contacts
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Key Advertising Contacts
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Contact Us

• The Nation Publishing Co. Limited
• P.O. Box 1203
• Fontabelle
• St. Michael
• Barbados, BB11000
• West Indies
• Website www.nationnews.com
• Tel [phone]
• Fax [phone]