Constant Contact Briefing

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Constant Contact, Inc. William Blair Growth
Stock Conference Gail Goodman, Chairman,
President CEO Steve Wasserman, Vice President
CFO June 18, 2008

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Forward-Looking Statements
This presentation contains forward-looking
statements, including statements relating to our
growth rates, market opportunity, customer
acquisition model, growth strategy, long-term
target operating model and profitability. These
statements relate to future events or to future
financial performance and involve known and
unknown risks, uncertainties, and other factors
that may cause our actual results or performance
to be materially different from any future
results or performance expressed or implied by
these forward-looking statements. You should not
place undue reliance on forward-looking
statements because they involve known and unknown
risks, uncertainties and other factors that are,
in some cases, beyond our control and that could
materially affect actual results or performance.
Other factors that could materially affect actual
results or performance are described in our
various filings with the Securities and Exchange
Commission, including the Risk Factors section of
our Quarterly Report on Form 10-Q for the period
ended March 31, 2008. If any of these risks or
uncertainties materialize, or if our underlying
assumptions prove to be incorrect, actual results
may vary significantly from what we projected.
Any forward-looking statement you see or hear
during this presentation reflects our current
views as of today with respect to future events
and is subject to these and other risks,
uncertainties and assumptions relating to our
financial results and operations. We assume no
obligation to publicly update or revise these
forward-looking statements for any reason,
whether as a result of new information, future
events, or otherwise. Information regarding the
non-GAAP financial measure referenced in this
presentation can be found in the press release
reporting our first quarter 2008 earnings, which
is available on our web site.
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Introduction to Constant Contact

• Leading provider of on-demand email marketing
  solutions for small businesses and non-profits
• Over 200,000 customers
• Web-based, subscription solution
• Starting at 15 per month
• Average customer pays 34 per month
  (includes all sources of revenue)
• Based in Waltham, MA
• Founded in 1995, online solution first used in
  2000

Please review the discussion on Page 2 of this
presentation regarding the risks associated with
forward-looking statements. Do not rely on this
presentation to make investment decisions.
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Investment Highlights

• Large, attractive target market
• Clear leadership position
• Proven on-demand solution with high value
  proposition
• Loyal and diverse customer base
• Rapid organic revenue growth with high degree of
  visibility
• Attractive per-customer ROI will drive operating
  leverage

Please review the discussion on Page 2 of this
presentation regarding the risks associated with
forward-looking statements. Do not rely on this
presentation to make investment decisions.
5
Rapid, Consistent Highly Visible Growth
Monthly Revenue (2002 Q1 2008)
2002
2003
2004 2005
2006
2007
2008
Note monthly numbers unaudited
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Please review the discussion on Page 2 of this
presentation regarding the risks associated with
forward-looking statements. Do not rely on this
presentation to make investment decisions.
6
Large, Attractive Market
26.8 Million Small Businesses(1)
14.1 Million U.S. Direct Sellers(2)
More than 10 billion potential market opportunity

4.0 Million EBAY Sellers(3)
1.5 Million Non Profits(4)
Note Assumes 34/ month
Similar opportunities outside the US
1.3 million Realtors(5)
1 SBA Office of Advocacy, 2 Direct Selling
Association, 3 Washington Post article reference,
4 National Center for Charitable Statistics, 5
National Association of Realtors
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presentation regarding the risks associated with
forward-looking statements. Do not rely on this
presentation to make investment decisions.
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Staying Connected to Customers

• What is permission-based Email Marketing?
• Communicating to existing customers and members
• Sending newsletters, event announcements,
  promotions
• The value of Email Marketing
• Drives repeat sales and customer referrals
• Keeps you in front of your best audience - people
  who know you
• Easy, effective and affordable and very
  measurable!

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presentation regarding the risks associated with
forward-looking statements. Do not rely on this
presentation to make investment decisions.
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Email Marketing Features Design Campaigns

• Easy to use
• No technical or design skills required
• More than 300 templates to choose from
• Professionally designed

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presentation regarding the risks associated with
forward-looking statements. Do not rely on this
presentation to make investment decisions.
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Features Build and Manage Contact Lists

• List import from Outlook, Excel, QuickBooks, etc.
• Segment lists for targeting
• Add contact details for personalization
• Manage subscribe / unsubscribe function

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presentation regarding the risks associated with
forward-looking statements. Do not rely on this
presentation to make investment decisions.
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Features Track Your Results

• Know which articles, events or promotions get the
  most clicks
• See who clicked on which links
• Compare results to industry metrics and over time

Email Campaign Reports
Contact Reports
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presentation regarding the risks associated with
forward-looking statements. Do not rely on this
presentation to make investment decisions.
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Customer Success Formula

• Communications Consultants
• Call trial customers
• Assist them in sendingthe first campaign

• Support Resources
• Phone Support
• Email
• Chat
• Knowledgebase

• Learning Center
• Daily Product Tours
• Special Topics
• Best Practices
• Live and On-demand

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presentation regarding the risks associated with
forward-looking statements. Do not rely on this
presentation to make investment decisions.
12
Large and Diverse Customer Base
Over 200,000 Customers
Customer Type
Number of Employees
19
21
33
41
7
7
38
17
16
1
Business to Business
69
2 to 4
Business to Consumer
5 to 9
Nonprofits and Associations
10 to 24
25 to 49
Note Based on Q4 2008 DB Matching of 64,156 of
163,432
50 and up
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presentation regarding the risks associated with
forward-looking statements. Do not rely on this
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Diversified and Efficient Customer Acquisition
Online and Channel ( 47 of new customers)

• Online Advertising
• Pay-per-click and banner advertising

• Channel Partners
• Over 2,300 active partners
• Partnership with website design and
  
  hosting companies

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presentation regarding the risks associated with
forward-looking statements. Do not rely on this
presentation to make investment decisions.
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Diversified and Efficient Customer Acquisition
Referral, Regional Brand ( 53 of new
customers)

• Network Effects
• Word of mouth referrals
• Constant Contact link in over 700 million emails
  sent by customers each month
• Brand / market awareness

Email campaign footer

• Regional Multimedia
• Local seminars done by Regional Development
  Directors
• Radio and online advertising
• Local business publications advertising and
  event listing

• Other Initiatives
• Press relations and thought leadership
• User community with discussion boards, resource
  center, etc.
• Industry marketing

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presentation regarding the risks associated with
forward-looking statements. Do not rely on this
presentation to make investment decisions.
15
Compelling Per Customer Economics
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presentation regarding the risks associated with
forward-looking statements. Do not rely on this
presentation to make investment decisions.
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Key Metrics
Affordable Consistent Stable
Monthly Percent of Customers in 15 30 Price
Tiers 2006 Q1 2008
80 of email marketing customers in 15 and 30
tiers
Monthly Average Email Invoice 2006 Q1 2008
Average email marketing invoice 33
Monthly Average Retention 2006 Q1 2008
Average email marketing retention 97.8
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presentation regarding the risks associated with
forward-looking statements. Do not rely on this
presentation to make investment decisions.
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On-Demand Software / Infrastructure for Scaling
On Demand Model
Customer Compliance And Deliverability
Enterprise Class Infrastructure
Strict permission standard Proprietary compliance
system Customer screening ISP feedback
loops 98(1) U.S. inbox deliverability
Load balanced Redundant Reliable Scalable Secure 9
9.99 availability
No hardware No software No IT staff Automatic
upgrades Multi-tenant scale economies 100
on-demand
(1) Measured by Return Path for 2007
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presentation regarding the risks associated with
forward-looking statements. Do not rely on this
presentation to make investment decisions.
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Competitive Landscape (SMB Focus)
Professional Email Marketing Service
Text-basedEmail Blasts
(200,000)
Scale
(40,000)
(10,000)
(23,000)
(15,000)
(4,000)
Quality of customer experience
Companies customer numbers from respective
websites as of June 13, 2008.
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presentation regarding the risks associated with
forward-looking statements. Do not rely on this
presentation to make investment decisions.
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Growth Strategy
Introduce additional products
Build brandand acquire customers
Increase revenue through add-on services
Expand internationally
Evaluate complementary acquisitions
June 18, 2008
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presentation regarding the risks associated with
forward-looking statements. Do not rely on this
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Provide Additional Products - Online Survey
Product Attributes
Survey Made Easy

• Launched in 2007
• Over 10,000 paying customers
• Easy survey creation environment
• Over 40 different preformatted and customizable
  survey templates
• Real-time and comprehensive reporting

Please review the discussion on Page 2 of this
presentation regarding the risks associated with
forward-looking statements. Do not rely on this
presentation to make investment decisions.
21
Experienced Management Team
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presentation regarding the risks associated with
forward-looking statements. Do not rely on this
presentation to make investment decisions.
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Financial Highlights Steve Wasserman, Vice
President CFO
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Financial Highlights

• Subscription model provides visibility and
  recurring revenue streams
• 24 consecutive quarters of organic customer and
  revenue growth
• High gross margins
• Attractive per customer ROI and on-demand
  delivery model will drive operating leverage

Please review the discussion on Page 2 of this
presentation regarding the risks associated with
forward-looking statements. Do not rely on this
presentation to make investment decisions.
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Proven Effectiveness in Customer Acquisition
June 12, 2008 Announced that we exceeded the
200,000 Customer Count in May
Revenue (000s)
Customers
24 consecutive quarters of growth in revenue and
customers
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presentation regarding the risks associated with
forward-looking statements. Do not rely on this
presentation to make investment decisions.
25
High Quality Revenue Composition

• Diversified sources
• Paid via credit cards in advance (auto debit)
• Revenue recognized ratably on a daily basis
• Recurring and visible
• Begin quarter with 90 of target revenue from
  existing customers

Please review the discussion on Page 2 of this
presentation regarding the risks associated with
forward-looking statements. Do not rely on this
presentation to make investment decisions.
26
Compelling per Customer Economics
800
600
400
Gross Marginpayback month 12
200
0
-200
-400
Q1
Q2
Q3
Q4
Q5
Q6
Q7
Q8
Q9
Q10
Q11
Q12
Q13
Q14
Q15
2008 Target Cost of Customer Acquisition
Cumulative Cash Flow
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presentation regarding the risks associated with
forward-looking statements. Do not rely on this
presentation to make investment decisions.
27
Financial Highlights

• Calculated by adding stock-based compensation and
  depreciation and amortization back to operating
  income or (loss).

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Please review the discussion on Page 2 of this
presentation regarding the risks associated with
forward-looking statements. Do not rely on this
presentation to make investment decisions.
28
Balance Sheet Highlights
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Please review the discussion on Page 2 of this
presentation regarding the risks associated with
forward-looking statements. Do not rely on this
presentation to make investment decisions.
29
Investment Highlights

• Large, attractive target market
• Clear leadership position
• Proven on-demand solution with high value
  proposition
• Loyal and diverse customer base
• Rapid organic revenue growth with high degree of
  visibility
• Attractive per-customer ROI will drive operating
  leverage

Please review the discussion on Page 2 of this
presentation regarding the risks associated with
forward-looking statements. Do not rely on this
presentation to make investment decisions.