STRATEGY FORMULATION & ACTION PLAN FOR TRAINING & COMMUNICATION

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STRATEGY FORMULATION ACTION PLAN FOR
TRAINING COMMUNICATION
West Bengal , Bihar , Orissa ,
Chhatishgarh , Jharkhand
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• GOALS STRENGTHENING LOCAL SELF
  GOVERNANCE AND ACCELERATING RURAL
  DEVELOPMENT

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PAINS OR GAPS

• LACK OF INFORMATION OF FLAGSHIP PROGRAMMES
• GRAM SABHA IS NOT PROPERLY FUNCTIONING DUE
  TO LACK OF PEOPLES PARTICIPATION
• REPORTED LEAKAGES IN THE FUND FLOW AND
  UTILASATION
• NO SYSTEMATIC GRASSROOT LEVEL PLAN
• NO IEC PLAN AT GRASSROOT LEVEL
• NO CAPACITY BUILDING ON IEC ASSESSMENT ON IEC
  HAS BEEN DONE
• NO CONVERGENCE AND CO-ORDINATED ACTION AMONG
  THE LINE DEPTTs.

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OBJECTIVES OF THE T C STRATEGY PLAN

• TO INCREASE THE REACH THE COVERAGE OF
  FLAGSHIP PROGRAMME THROUGH BETTER DISSEMINATION
  OF THE INFORMATION
• TO ENHANCE THE PEOPLES PARTICIPATION
• TO STRENGTHEN THE GRAM SABHA FOR
• PLANNING IMPLEMENTATION
• TO REDEFINE THE ROLE OF THE TRAINING
  INSTITUTES ( NIRD , SIRDs ETCs )
• TO INITIATE AN INTEGRATED TRAINING
  COMMUNICATION PROGRAMME
• TO EVOLVE THE PROCESS OR MECHANISNM FOR ACTIVE
  INVOLVEMENT OF ALL THE DEPARTMENTS PARTNERS.

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TARGET GROUPS

• TARGETTED RURAL PEOPLE , WITH GREATER EMPHASIS
  ON WOMEN , VULNERABLE MAGINALISED
• PANCHAYAT AND RURAL DEVELOPMENT FUNCTIONARIES (
  BOTH ELECTED AND SELECTED )
• ALL PROGRAME FUNCTIONARIES OF LINE DEPTTS.
  CIVIL SOCIETY PARTNERS / STAKEHOLDERS
• MEDIA PROFESSIONAL GROUPS

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TIME LINE

• Total Duration for this Action Plan 3 years
• All preparatory Activities First 6 months
• Pilot Testing for IEC , Training Convergence
  Second six months
• Scale-up of Action Plan 2nd Year
• Mid-term Assessment Corrective Measures At the
  end of 2nd year
• Independent Ownership of new strategy by the
  stakeholders 3rd year

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Outcome

• People better informed
• Better choice to People
• services better utilised ,
• Functionaries are empowered
• better programme Delivery

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Inform-ation dissemination
Peoples Participation
Rural Develop-ment
Proper planning
Social justice
Co-ordination with the line department
Proper Implementation


Monitoring Evaluation
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THANK YOU