Why Apply?

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Malcolm BaldrigeNational Quality Award
Baldrige National Quality Program

• Why Apply?

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Why Apply for the Baldrige Award?

• To improve performance and achieve world-class
  results
• To seek the most cost-effective, value-added
  business audit available anywhere
• To objectively clarify your organizations
  strengths and weaknesses

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What Its All About

• The road to greatness in America has been, and
  always will be, traveled by those who embrace
  change and work hard every day to be the best
  the organizations we honor today with the
  Baldrige National Quality Award exemplify that
  spirit. . . . This years recipients have shown
  how quality, innovation, and an unending quest
  for excellence help strengthen our nation and
  brighten the future of all Americans.
• President Barack Obama

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What Leading Thinkers Are Saying

• I see the Baldrige process as a powerful set of
  mechanisms for disciplined people engaged in
  disciplined thought and taking disciplined action
  to create great organizations that produce
  exceptional results.
• Jim Collins, Author of Good to Great
  Why Some Companies Make the Leap and
  Others Dont

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Benefits of Applying

• Accelerate improvement efforts
• Energize employees and improve morale
• Gain an outside perspective
• Learn from the feedback
• Engage customers

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Benefits of Applying

• Align efforts and resources
• Develop an integrated management approach
• Focus on results
• Enhance benefits of certification and
  accreditation efforts
• Gain opportunity to become a national role model
• Earn prestige of being a Presidential-Award
  recipient, if selected

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What Leading Thinkers Have Said

• Let me recall the staggering benefits which are
  waiting for the United States as we go forward
  with our own quality revolution
• Regaining market share
• Bringing back the jobs we exported
• Wiping out the bulk of our trade deficit
• Those are goals which deserve the unified support
  of all of us. The activities surrounding the
  Baldrige Award have been a valuable contribution
  toward reaching those goals.
• Joseph M. Juran, founder of the Juran
  Institute, Inc.

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The Feedback Report Your Greatest Benefit

• Written assessment of strengths/ opportunities
  for improvement
• Compiled by a team of expert Examiners
• The report includes
• a key themes summary
• organization-specific comments
• individualized scoring information
• scoring distribution

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2008 Baldrige Award Applicants by Process Scoring
Band
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2008 Baldrige Award Applicants by Results Scoring
Band
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Scoring for Award Applicants, 19882007
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2009 Scoring Distribution
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What Leading Thinkers Are Saying

• Weve been able to provide our services, the
  highest quality services in the country at the
  lowest possible cost. The Baldrige process has
  given us the opportunity to make a really
  dramatic change in the local environment.
• Rulon Stacey
• President
• Poudre Valley Health System
• 2008 Baldrige Award Recipient

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Baldrige and Other Performance Management Systems

• ISO 9001 2008
• Health care accreditation, such as the Joint
  Commission
• Education accreditation, such as the North
  Central Association of Colleges and Schools
• Basic difference Excellent performance versus
  minimum required performance

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How is Baldrige Different?

• Offers an overall systems framework
• Focuses on results in all areas
• Focuses on the futurea strategic view
• Includes organizational and personal learning and
  knowledge sharing
• Includes corporate governance, ethics, societal
  responsibility, and sustainability
• Provides a public service in the national
  interest

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Baldrige, ISO 9001 2008, and Six Sigma

• May compete for the same resources
• Serve different but compatible purposes
• ISO 9001 2008 and Six Sigma represent a fraction
  of the performance management system in the
  Baldrige Criteria

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What Leading Thinkers Are Saying

• It amazes me that U.S. businesses spend so much
  money on how-to books and coursework to teach
  leaders how to build successful organizations. My
  recommendation implement the Baldrige-based
  Criteria in your business. No other single
  document can help build a long-term successful
  organization.
• Jerry Rose
• Former President Sunny Fresh Foods, Inc.
  Baldrige Award Recipient, 1999 and 2005

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Baldrige and Joint Commission Similarities

• Focus on continuous improvement
• Are based on a set of core values
• Offer a means for self-assessment

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Baldrige and Joint Commission Differences

• Joint Commission
• Focuses on patient care
• Establishes minimum standards for accreditation
• Considers individual factors

• Baldrige
• Overall organizational focus, including focus on
  patients
• Role-model performance
• Focuses on individual factors and strategic
  challenges and advantages

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What Leading Thinkers Are Saying

• The economic environment is difficult for
  Cargill Corn Milling, as it is difficult for many
  manufacturing companies today. But by utilizing
  the processes and tools that weve learned from
  Baldrige, were able to not only meet these
  challenges but actually excel in them.
• Alan Willits
• President and Business Unit Leader
• Cargill Corn Milling
• 2008 Baldrige Award Recipient

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Baldrige and NCA

• NCA CASI has adopted Baldrige-compatible criteria
  as the basis of its new district and school
  accreditation frameworks.
• The NCA Higher Learning Commission has created
  the NCA Academic Quality Improvement Project
  (AQIP) to infuse quality in colleges and
  universities.

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What Leading Thinkers Are Saying

• Baldrige offers the only education Criteria
  that actually enable a school system to compare
  itself against other organizations that show
  you what world-class looks like.
• When we improve, children are successful.
• Dr. Terry Holliday, Former Superintendent
• (currently Kentucky Commissioner of Education)
• Iredell-Statesville Schools, North Carolina
• 2008 Baldrige Award Recipient

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The Bottom Line Results

• Improved customer satisfaction, engagement, and
  loyalty
• Higher return on assets and performance

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The Bottom Line Results

• Greater workforce productivity, engagement, and
  achievement
• Increased market share

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The Bottom Line Results

• Reduced cycle time
• Decreased time to market

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The Bottom Line Results

• Lowered costs
• Increased revenue

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Resources for More Information

• Most Baldrige National Quality Program (BNQP)
  documents are available both in printed form and
  on the BNQP Web site.
• To obtain these documents, call [phone],
  send e-mail to baldrige_at_nist.gov, or visit the
  Web site www.nist.gov/baldrige.