OAUG Energy & Utilities SIG Meeting – October 22, 2006

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OAUG Energy Utilities SIG Meeting October 22,
2006

• Eric-Thierry Martin
• Global Industry Product Strategy Director, Energy
  Utilities
• Oracle Corporation

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Agenda
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• Oracle Open World Utilities Industry Track
• Oracles Corporate Product Strategy
• Utilities Industry Challenges, Solution
  Footprint, and Roadmap
• Overview of Siebel Energy New Addition to the
  Oracle Family
• Next Presenters
• PeopleSoft Product Update Evolution Mark
  Rosenberg
• Oracle EBS Product Update Evolution Mark
  Forfar

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Utilities Track at Open World
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Utilities Customer Sessions
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Oracle Partner Utilities Sessions
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Utilities Demoground

• Location Exhibition Hall - Moscone West - Area
  G16
• Exhibition Hall Hours
• Monday 1030 am 530 pm
• Tuesday 1045 am 530 pm
• Wednesday 1100 am 530 pm
• Thursday 1000 am 130 pm
• Utilities Solution Demonstration
• Oracle EBS Assets Lifecycle Management
• Siebel Self Service
• Siebel CRM and Analytics
• Oracle Spatial Technology Application

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Utilities Demoground Schedule
Exhibition Hall - Moscone West - Area G16
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Oracles Corporate Product Strategy
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Oracles Corporate Strategy

• Oracles Strategy hasnt Changed in Years
• We are a Standards Based Company
• Database
• Based on Open Standards
• Fast, Secure, Reliable, Lowest Cost
• Runs on Grids Unique to Oracle
• Middleware
• Based on Open Standards
• Complete and Integrated
• Lowest Cost
• Runs on Grids

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Oracles Corporate Strategy

• Applications
• Built on Our Standards Based Middleware and
  Database
• Complete
• Integrated
• Extensible
• Customer Choice Applications Unlimited Fusion
• Provide Industry Best of Breed Functionality
• Scale
• Own Complete and Integrated Stack, from Database
  to Apps
• Move beyond ERP and into Mission-Critical
  Operational Processes
• Become 1 in All Businesses, including Utilities

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Protect Extend Evolve
Protect Your Investments- Lifetime support and
continued development of existing applications
provides maximum flexibility and choice
Extend Your CapabilitiesApplications Unlimited-
Modernize and extend the value of your product
lines and current application releases- Stay on
the product lines and releases of your choice
with no forced upgrades
Evolve Your Business- Move your business forward
and get positive results with Oracle Fusion today
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• Making our software a source of continual
  competitive advantage for our customers

OUR MISSION
Get Better Results
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Industry Challenges, Solution Footprint, and
Roadmap
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Industry Business Challenges
Market Pressures
Industry Operational Challenges

• Need for new systems to operate in deregulated
  market (CRM, CIS, C/OM)
• Customer Value Management, Product bundling,
  Effective Marketing, System Agility, BI

Liberalization Globalization

• Maintain service level, increase return on
  assets, and reduce maintenance costs
• Streamline end-to-end operational processes
  (Customer Care, Asset Management, Field Service)
• Move Customer Care to less costly Self-Service
  Channel and improve collection time

Pressure to Reduce Costs/Increase Margins

• Disparate, inefficient systems processes
• Costly CIS Consolidation

Restructuring/Consolidation

• AMR technology and Advanced CIS (remote turn
  on/off, pro-active collection processes)
• New CIS to comply for Residential TOU tariffs
• Proactive Collection measures to mitigate high
  bills

Evolving regulatory environment High energy
prices/volatility Technology Advances

• Efficient Customer Care processes
• Self-Service solutions

Rising Customer Expectations
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Utilities Solution Footprint Distribution/Retail
Partner Solution
ORACLE Solution
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Solution Roadmap (Confidential and Subject to
Change)
Within two years
Within three years
Beyond
Increase Operations Efficiency
Increase Channel Reach
Applications Unlimited
Application Integration
Fusion Applications
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Overview of Siebel Utilities Solution(Siebel
Energy)
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Competitive Landscape
Siebel Sole Leader in Gartners Magic
Quadrantfor Customer Service Contact Center
(March 06)
Siebel Sole Leader in Gartners MagicQuadrant
for Field Service Management (Feb 06)
Siebel and SAP CRM Projects as a Percentage of
All CRM Projects by Industry Sector Gartner
(Sept 06)
Siebel Sole Leader in Gartners Magic Quadrant
for SFA (June 06)
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Oracle-Siebel CRM Leadership in UtilitiesToday
in its 9th Utility-Specific Release

• v7.8 (OM Eligibility, Pricing SSSE)

Siebel has emerged as the industry CRM leader in
Utilities by leveraging customer input as part of
its industry-specific product evolution

• v7.7 (Field Svc, HH, eDocs, Performance)

• v7.5 (Price Comparison, Embedded Best Practices,
  HH, Usability, UAN, PRM)

Product Functionality

• v7.0 (Complex Orders, Move, Billing Connectors,
  Service Points)

• v6.3 (Mktg Analytics, Billing Management)

• v6.0 (Integration, Billing, Credit, Fraud
  Management)

• v99.0 (Configuration)

1999
1998
2001
2000
2002
2003
2004
2005
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Utilities Industry Strategic Imperatives
Customer
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Siebel Utilities Energy Solution Sets
Customer
Complete self care capabilities including
eBilling, ePayments enrollments Rate Plan
Advisor Personalized Up/Cross Sell Offers
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Challenges and Strategies vary by Market

• Challenges
• Increase market and wallet share
• Increase revenue with new highmargin products
  and services
• Prevent churn
• Reduce costs

• Challenges
• Reduce costs
• Consistent, reliable service across all channels
• Operational Efficiency / Measurement
• Strategies
• Drive customers to lower cost channels
• Implement repeatable, measurable best practices
• Consolidation, CDI
• First Quartile Service

• Mass Market Strategies
• Differentiate service offerings from competition
• Single View of the Customer
• Deliver new high margin products and services
• Convergence/Bundling of energy and non-energy
  offerings
• Consistent, high-quality level of service across
  all channels
• CI Strategies
• Lowest commodity prices, superior deal
  structuring
• Accurate pricing and superior risk management
• Efficient, insight-driven sales

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Driving Different Solution Sets and Metrics

• Siebel Energy Solution Sets
• Self Service
• Mobile Service Delivery
• Streamlined Customer Care
• Measurable Outcomes
• Reduced calls to call center
• Improved first call / first visit service
  resolution
• Improved customer satisfaction
• Improved dispatch efficiency

• Siebel Energy Solution Sets
• Self Service
• Mobile Service Delivery
• Customer Value Management
• Single View of the Customer
• Customer Order Management
• Business Intelligence
• Measurable Outcomes
• Reduced churn
• Reduced cost of acquisition
• Improved campaign effectiveness
• Increased revenue per customer

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CRM 8.0/8.1

• Task Oriented User Interface guides users through
  key tasks
• Improves product ease of use
• Lowers training costs
• Enables standardization of processes
• Drag and drop designer enables rapid changes to
  business process
• Scale and Performance Improvements
• Industry Application Functionality
• Enable WebServices into Customer Portal
• Basic Order Capture in 8.0
• Additional C/OM tasks in 8.x

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Siebel CRM OnDemand
Release Themes
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The preceding is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into
any contract. It is not a commitment to deliver
any material, code, or functionality, and should
not be relied upon in making purchasing
decisions.The development, release, and timing
of any features or functionality described for
Oracles products remain at the sole discretion
of Oracle.
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