(Supply Chain Management)

1
??????? (Supply Chain Management)
??
??? ??????
2003?1?17?
2

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• ????????????????????????????????????????
• ?????????????????????????????????????????????,???
  ?????????????

3
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4
?????? ????

• ?????? - ??,???
• (Uncertain Demand trend strategies? )
• ?????? - ??,???
• (proliferation of varieties trend and
  strategies? )
• ???? - ??,???
• (Bullwhip effect causes and strategies? )

• ????????????, ??????

5
???? (Bullwhip Effect)

? ? ?
? ? ? ? ? ? ? ? ?
? ? ? ? ? ???
???????????????,???? (bullwhip effect increased
demand variation up the supply chain)
6
Cadillac ?????

• 4- ?????
• D - ????? ??? -- 0 (Leadtime)
• C - ?????? ??????? -- 1
• B - ?????? ??????? -- 10
• A - ???? ???? -- 32 ? ???