Overview of Bottled Water

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Overview ofBottled Water

• San Francisco Environmental Commission
• July 16, 2007
• Patrick Donoho
• International Bottled Water Association

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Bottled Water -An Overview
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Bottled Water Overview

• Two Primary Market Segments
• Retail about 80 of the bottled water market
• Home/Office Delivery (HOD)
• PET segment is just over one-half the total
  bottled water volume.
• PET 52.8,
• HOD 17.8,
• 1-2.5 gal. 16.5,
• Vended 8 (not bottled water)
• Beverage Marketing Corp. - 2006

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Bottled Water Consumption

• 8.2 Billion Gallons 9.5 Increase (2006)
• Per Capita Consumption 27.6 Gallons (2006)
• California Bottled Water Statistics (2005)
• Ranked 1 Among States For Percentage of Total
  United States Market 23.9 Share
• Ranked 3 (behind Arizona and Louisiana) Among
  States For Per Capita Consumption 51.2 gallons
• Beverage Marketing Corp

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2006 Advertising Expenditures

• Bottled Water 52.8 million
• Carbonated Soft Drinks 636.8 million
• Milk 120.6
  million
• Fruit Beverages 145.9 million
• Beer 1031.4
  million

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Bottled Water Regulation
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Who regulates bottled water?
European Union
Codex Alimentarius Commission
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Primary U.S. Federal Regulations

• Food Product Regulated by US Food and Drug
  Administration
• Bottled Water Standard of Identity
• 21 CFR 165.110(a)
• Bottled Water Standard of Quality
• 21 CFR 165.110(b)
• Section 410 Food, Drug and Cosmetic Act
• Current Good Manufacturing Practices
• 21 CFR 110 (general) and 129 (bottled water)
• Labeling
• 21 CFR 101 (general) and 165.110(a) (bottled
  water)
• Unannounced Inspections

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Bottled Water Identity Labeling
21 C.F.R 165.110 (a)
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State Regulation of Bottled Water

• Source approval and plant licensing are generally
  done at the state level
• States administer certification programs for
  testing laboratories
• USEPA National Environmental Laboratory
  Accreditation Conference
• Two approaches to regulating bottled water
• Federal Food Model vast majority of states
• Environmental Protection Model
• Unannounced or announced plant inspections by the
  state licensing agencies.

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Containers
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Bottled Water Packaging

• One-Way (Single Use) Containers
• 100 RECYCLABLE
• Must be made of materials approved for food
  contact by FDA
• PET and HDPE are most common materials
• Sizes from 8 ounce (PET/HDPE) to 2.5 gallons
  (HDPE)
• 77 of all PET bottles (by weight) and 2/3 of PET
  water bottles are consumed at home, work, or
  restaurants (Beverage Packaging Environment
  Council)

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Bottled Water Packaging

• Returnable Containers
• 100 Recyclable
• Polycarbonate and PET
• 5 gallon and 3 gallon sizes
• Multiple Use
• Stringent FDA and IBWA requirements for washing
  and sanitization
• 21 CFR 129.80

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Bottled Water Packaging

• Beverage containers (soft drink, water, and milk
  bottles) are only 5.7 of total plastics
  generated each year (USEPA Municipal Solid Waste
  in the United States 2005)
• Efforts to reduce environmental impact of
  packaging must focus on all consumer products
• Bottled water industry is light weighting bottles
• Bottles of less than 15 grams
• Some bottles below 12 grams

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Waste Stream
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Recycling

• Estimated 31.5 of beverage containers are
  recovered for recycling (USEPA Municipal Solid
  Waste in the United States 2005)
• IBWA supports comprehensive recycling programs
• Founding member of the National Recycling
  Partnership
• Four community projects
• Re-education of recycling to consumers

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Water Resources
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Water Use by the Bottled Water Industry

• 0.02 of all groundwater withdrawals (Drinking
  Water Research Foundation 2001 Study)
• 8.2 billion gallons per year bottled water
  consumption
• 22.6 million gallons per day Bottled Water
• 85.6 million gallons per day use San Francisco
  (USGS)
• If 1 million homes with 3 faucets leaking
• 8.3 billion gallons per year leaked (USGS)

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Bottled Water - Groundwater

• IBWA supports comprehensive, science based
  groundwater management
• Quantity, as well as quality, needs management
• Legislative/Executive Branch not Judicial
  Branch
• appropriate management structure
• Maine, Michigan, New Hampshire and Vermont new
  water management laws supported by IBWA

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Questions?
International Bottled Water Association 1700
Diagonal Road, Suite 650 Alexandria, VA
22314 [phone] www.bottledwater.org