Group Presentation Help

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Group Presentation Help

• Ugba 106-2
• Ganesh Iyer

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This is just a suggested format

• This presentation summarizes some of the advice
  in the prep session.
• It also closely follows the information in the
  Group presentation Grading note (on the web).
• You are not bound by this format or advice. Feel
  free to use any variation that helps you best get
  your ideas across.

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1. Problem Definition

• What decision(s) must be made?
• Who is the decision maker?
• Remember
• Your role Consultants to top management of the
  firmthe audience is the firm!
• Be direct and go to the heart of the case.

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2. Background

• What is the background to the problem in the
  case?
• Should have information that will set-up the
  problem definition?
• This means two aspects
• How did we get to this? Where did the problem or
  the decision issues come from?
• How has the company responded this far? What has
  worked and not-worked?
• In general, ask always yourself what is the
  precise background or market environment that
  sets up the key decision issues in the case.
• You need to wade through all the case facts and
  decide what is relevant.

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3. Analysis

• Analysis of all the possible strategy
  alternatives that you considered as solution.
• Present the pros and cons of each possible
  alternative

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4. Recommendation

• Clearly state your recommendation strategy What
  should the firm should do at the strategic level
• This is the What to do? aspect
• (Examples Positioning, Enter a new market, New
  Product Development, Match competitor pricing,
  Differentiate your product)
• Indicate any related tactical or process issues
• This can be the How to do? aspect.
• Example, What should the firm do now, in the next
  6 months? Or What things need to be implemented?

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5. Basis for recommendation

• Support and explain why your recommendation is
  the best. This may include
• Situation analysis
• Competitor analysis
• Customer analysis
• Summary of your financial analysis if relevant
  belongs here.
• Show payoff to the recommended strategy the best?

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6. Assumptions uncertainties

• What are the risks of your plan?
• What did you have to assume to make it work?
• What resources are you relying on having to
  accomplish this?
• What competitor and customer behavior are you
  assuming?

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Question Answer

• Its a good idea to save some (detailed) slides
  for back-up and to answer questions (e.g., how
  did you estimate the cost of product launch?)
• You are responsible for managing the QA

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Tips on Slides

• Avoid repetition like the plague.
• Make sure that each slide builds the logic for
  the next slide and the next slide.
• Make all your slide work logically and together.
• If the main idea from one slide is not well
  connected to the next, the audience will likely
  feel disconnected too.
• It may be a good practice to ask at the end of
  each slide Can I summarize in a sentence what
  the main point of the slide is?
• If you cant then perhaps the slide is not very
  clear
• Another good practice Can I put a distinct and
  meaningful title for each slide?