Developing A Social Media Strategy

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Dialogue consulting

• Developing A Social Media Strategy

Providing a consistent face to your consumers
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About Dialogue Consulting

• Dialogue Consulting specialises in analysis and
  strategy development for social media spaces.
• We always aim to develop capacity and skills
  within our partners so that they feel comfortable
  and confident managing their online presence(s).
• We work across Australia and internationally with
  a range of clients from a variety of different
  sectors.
• We are unique in being able to provide a team
  inclusive of people specialised in all kinds of
  areas, including PR, communications, marketing,
  strategy, policy and education.
• We work closely with our team and helps in
  creating effective and on-brand strategy social
  media policy, and brings a significant level of
  creativity and innovation to the team.

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Social Media Strategy Development

• Social media strategy is a key part of your
  activities to ensure that your target audience
  hears and understands your message.
• It is a very important part of how you listen and
  respond to your customers or online consumers.
• We also work with organisations to develop
  internal social media communications strategies
  using tools such as Yammer to improve
  organisational knowledge management.

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Process of Creating Social Media Strategies
We look at your existing social media presence(s)
(if you have them) and analyse your whole
organisations activities and processes to
identify the places where social media can be a
part of you engaging in conversation with
consumers.
Situation Analysis
We use a range of tools (including existing data
and consumer survey / market research projects)
to research your target audience what social
networking sites are they using and why? How do
they want to engage with your brand? Are they
already engaging with your brand outside
official channels?
Target Audience Research
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Process of Creating Social Media Strategies
Based on our research into your target audience,
we identify the channels that will be most
relevant and cost-effective for you to implement.
This includes any segmentation that you will need
to consider (how is your audience on Twitter
different to Facebook?), along with the types of
content that will best engage your consumers
Channel strategy/ procedures
We work with you to develop your key messages for
social media in a way that will ensure consumers
hear your message and feel encouraged to engage
and interact with you. This will inform the
development of your content for each social media
presence.
Key Messages
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Process of Creating Social Media Strategies
We provide you with advice on your social media
budget, including staff resource costs and
advertising costs (if recommended) that you
should consider.
Budget
We provide you with information about how you can
monitor and evaluate your social media
activities, including the ongoing support that
your staff may require throughout implementing
and analysing your social media activities.
Monitoring Evaluation
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For the Best Social Media Strategy Development
Services
Call Us
61 1300 846 768
info_at_dialogueconsulting.com.au
Email Us
dialogueconsulting.com.au
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