The One Page Business Plan

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The One Page Business Plan

• A Presentation for CEOs and Business Owners

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Assessment

• Are you satisfied with the sales and
  profitperformance of your company?
• Are you satisfied with your firm's
  strategicplanning process?
• Are you satisfied with the performance ofyour
  management team

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What do you want to get from your planning
process?
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Planning Outcomes
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We wish our business plan would

• Crystallize thinking
• Be a document that helps others understand our
  business
• Help grow sales and profits
• Keep staff focused on the right things
• Raise capital, get a bank loan
• Simplify our business
• Make better managers out of our employees

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In a wordCEOs want results!
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Why dont most business plans work?
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Business Plans dont work

• We write to the wrong audience - Board of
  Directors - Investors
• The traditional formats dont work
• They take too long to create
• Most managers dont know what they are suppose to
  write and have trouble getting their thoughts in
  writing

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Business Plans- A Tool or Curse!

• We have one, but dont use it - its out of date
• It was so poorly written, we cant use it
• We require our mgt team to write one every year
• We dont have one and we feel guilty and we feel
  we are not taken seriously
• Ive tried several times have just given up!
• Bankers VC hate them - they are always too long
  never say the right things.

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Good News! Everyone here has a Plan!

• Share your vision regularly.
• Have a specific purpose for being in this
  business.
• Set specific goals.
• Developed strategies.
• Business-building to-do list.

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The One Page Business Plan

• Innovative approach to business planning
• Written using key words and short phrases
• Versatile, easy to understand, comprehensive
• Strategic and tactical
• Eliminates the excuses for not planning
• Proven tool and process over last 5 years

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One Page Plans Answer Five Key Questions

• What are you building?
• Why does this business exist?
• How will you build this company?
• What is the work to be done?
• What results will you measure?

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Colorado Garden Window Company

• A Sample One Page Business Plan

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Vision Statement

• Within the next 3 years build Colorado Garden
  Window Company into a 40 million home products
  company specializing in manufacturing and
  distributing custom and replacement garden
  windows and skylights.

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Mission Statement

• Bring light, air, and
• the beauty of nature into homes
• through creative windows.
• - Colorado Garden Windows

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Strategies

• Focus on upscale home developments baby-boomer
  remodeling trends
• Build Colorado Garden Window into nationally
  recognized brand name
• Become vendor of choice by maintaining inventory
  of standard window sizes
• Control quality by manufacturing in-house

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Plans

• Introduce new Scenic Garden Window at SF Products
  Show in March 01
• Hire new sales rep by April, focus on Signature
  Homes in Denver Provo
• Phase in new packaging design by Mar 31st.

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Objectives

• Increase gross revenues 15 to 17 million
• Achieve profit before tax of 1.5 million
• Reduce COGS to 38 thru automation program
• Reduce Distribution costs to 4 of sales.
• Reduce inventory to 3.3 months by August 31st.
• Increase active store count to 4,500 by yr end
• Achieve 98 on time delivery w/ 98 accuracy

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The One Page Methodology

• Write plans using key words/short phrases
• Focus on implementation results
• Plan for each manager and team
• Every plan has five elements
• Each of the five elements has equal weight
• Limit the plan to one page
• Keep it simple

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Uses of The One Page Business Plan

• Consolidated Plan
• Profit Center
• Departments
• Projects
• Programs

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The One Page Planning
Performance System

• A better way to run a company

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Standard System Pricing
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Security

• All data encrypted using Verisign SSL
  (secured socket layer)
• Requires triple permissions/password min.40
  bit encryption
• State of the art co-location/hosting facility
• Systems and servers are fully redundant.
• Fully mirror all data assures no loss of data.

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Business Planning 101A

• To be able to implement a vision, you have to
  be able to describe it.
• To have your team be fully committed, they have
  to understand why it is important.
• To reach your goals, they must be
  specific, accountable and in writing.
• If you are going to build a business, everyone
  must know the blueprint.
• Everyone must know what action is expected from
  them.

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Start the Year with Focus and Clarity

• Wrap up Fiscal Year 2000 business
• Allow time for reflection
• Commit to a written plan for FY2001
• Act on your plan
• Commit to an accountability process

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The Five Wow's

• Every manager has a plan just a click away
• Online Performance Scorecard for each Objective
• Online Progress Report for every Planned Action
• Color coded Plan Status
• Total Performance Scorecard for each Manager

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There is an easier way....

• A One Page Business Plan
• Captures in writing whats in your head
• Uses key words and short phrases
• No confusing terms
• Focus on whats the most important to you and
  your business
• Your plan becomes a contract or blueprint

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The One Page Business Plan

• You must simplify.
• You must make the complex simple
• Then you must make it work! I.M. Pei -
  Master Architect

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Final Thoughts

• There can be no question
• as to where you are going
• when your plan is in writing.
• Live the Vision
• Work the Plan
• Celebrate the Successes!

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End of presentation

• Optional slides from past presentations

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All Companies share similar issues

• Business is complex
• Resources are limited
• Time is of the essence
• No room for big mistakes

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Having a Business Plan Means

• Im serious about my business
• I want others to take me seriously.
• I know where Im going and how Im going to get
  there.
• I know I need to stay focused.

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Final Thought

• There can be no question
• as to where you are going
• when your plan is in writing.
• Start with your vision.
• ...build a great company!

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A One Page Business Plan

• Designed to act as catalyst
• Powerful tool for building and managing a
  business
• Its simple its concise, it works!

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The Written Word is Still King

• We value fewer words
• there is an incredible need
• to say things in less time.
• And have it really be heard and understood!

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Business Plans Communicate more than we would
like!

• Most business owners are bright,
• intelligent people
• However, you might not think so
• after reading their business plan
• if they have one!

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Business Plans are no longer optional!

• Business is complex
• Resources are scarce
• Competition is fierce
• Everybody needs to be on the same page!

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CEOs need resultsask them

• Are you satisfied with your sales growth
  profitability?
• Do your planning and performance systems work?
• Are you satisfied w/ your mgt. team's
  performance?
• If they say no to all of theseask them
• Do each of your managers have a written plan?

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Three Critical Questions

• Can you clearly articulate where you are taking
  your business or organization?
• Are your employees, partners, and investors on
  the same path?
• Is your business/organization producing the
  results you want?

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What do we mean when we say I dont have a
business plan

• Its not in writing
• Its not well-organized
• Its not professional
• Its not totally thought out
• Im considering these ideas

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Business Plan Myths

• Primary purpose is for financing.
• Must be long to be good.
• My business is too small.
• It doesnt have to be in writing.
• Its easier for others to write plans.
• You can and should do it all by yourself.
• I can pay to have a consultant write it

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Lets dispel the myths.

• Primary purpose is clarity and focus.
• A single page can describe key elements
• All businesses start small...
• Its difficult for everyone!
• You do not have to do it alone!
• You could draft it today!

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When its really important we

• Make a list
• Put it on our calendar
• Use post-its as reminders
• Follow up w/ phone calls email
• Do research
• Make a budget
• Get instructions or a map
• Cross things off list when complete