Animation Market in China 2010

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Animation Market - China
August 2010
2
Executive Summary
Animation is a booming and emerging sector
Market
The potential opportunities lie in co-development
and production, training, skill exchanges,
investment and copyright sharing
a of animation programming is done by China
Drivers
Challenges
- Government and state initiatives
and allocation of funds by provinces
- Issues with broadcasting foreign content
- Rise in exports
- Lack of popularity in global markets
Drivers Challenges
- International events and festivals
- Capital intensive sector
- Huge consumer base
- Big market for animation films and ancillary
animation products
- Presence of academic institutions
Joint Ventures
Mergers and AcquisitionsInvestment Deals
Trends
In China, animation companies are involved in the
various aspects of animation business
likeoriginal animation production, distribution,
merchandising, licensing
Competition
Companies like Creative Power Entertainment
produce animation films like The Super
Adventurewhile CCTV Animation have also produced
popular TV series Monkey King
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ANIMATION MARKET IN CHINA 2010.PPT
3
Market Overview
Drivers Challenges
Trends
Competition
Key Developments
3
ANIMATION MARKET IN CHINA 2010.PPT
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Animation market in China is still at a nascent
stage with
strong growth prospects
Market Overview - China
Market Size Growth
Animation Market is an emerging sector in China
In China, foreign animation programming
accounts
USD bn
for v of the daily animation programmes
There are T animation companies in China, bulk
of
5
X
which are based in Location 1, Location 2,
Location 3,Location 4 and Location 5
a
4
W
Cultural industries gross output value is USD
N and proportion of animation, comic and games
market is
V
3
m
U
In 20--, China produced K minutes of animation,
a rise of j YoY
2
It is expected that the output of the animation
industrywill grow at m between 20-- and 20--
1
Segment 1 include TV animation, animated
films, online animation, mobile animation and
animated
0
2009 2010e
2011e 2012e
advertisements
Segment 2 products include animation
books, newspapers, audio-visual products, toys
The potential opportunities lie in
co-development
and production, training, skill exchanges,
investmentand copyright sharing
Source
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ANIMATION MARKET IN CHINA 2010.PPT
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Structure of the Animation Industry in China
Infrastructure Support
Production
Platforms/Sales
AcademicInstitution
T.V. House
Software
Other Outsourced
Investors Industry Park Studio
Cinema
DVD/Book Publisher
Supplier
Primary Company
WebsitePlatform
Consulting Industry
Agent Association
Hardware
Government
Character
WholesalerMfg.
Policy
In China, the most active players include primary
company, outsourcing studios, industry parks
and TV houses. Animation players largely focus on
developing products for X
Source
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ANIMATION MARKET IN CHINA 2010.PPT
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Drivers Challenges - Summary
Drivers
Government and State initiatives
and allocation of funds by provincesRise in
exports
Challenges
Issues with broadcasting foreigncontent
International Events and Festivals
Lack of popularity in global markets
Huge Consumer Base
Capital Intensive Sector
Big market for animation films andancillary
animation products
Presence of Academic Institutions
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ANIMATION MARKET IN CHINA 2010.PPT
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Trends - Summary
Joint Ventures
Key
Trends
Investment Deals
Mergers and Acquisitions
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ANIMATION MARKET IN CHINA 2010.PPT
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Domestic Players (4/7)
Company Snapshot Company 1
Corporate Information
Business Highlights
It provides one-stop animation outsourcing
service to meet the demands of overseas and
domestic clients
Headquarters Location 1
Founded 20--
The company also engages in the production of
3D
animation and images for various sectors,
includingA, B, C, D, E and F
Products A1, B1
Person 1 - CEO
Key People
Person 2 - Chairman
Company Snapshot Company 2
Corporate Information
Business Highlights
A subsidiary of Company 3 , it has the
largest animation production base in China
Headquarters Location 2
Founded 19--
The entity develops and manages U and V as well
as L, M, N, O and P
Products A2, B2, C2
Also commercialising intellectual property rights
(IPR) andhandling the merchandising of commodity
1, commodity 2
Person 1 - CEO
and commodity 3 based upon animation designs
Key People
Person 2 - MD
Source Press Articles, Company Website
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ANIMATION MARKET IN CHINA 2010.PPT
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