Title: Amoha Education (P) Ltd. Company Profile 2011
1Amoha Education (P) Ltd.
July 2011
2Contents
Executive Summary
Factsheet
Offices CentresBusiness ModelKey People
SWOT AnalysisExpansion PlansFinancial
ProfileIndustry Analysis
Amoha Education (P) Ltd.
Competitive LandscapeCompetitive
BenchmarkingRecent News
Appendix
2
3Executive Summary
Amoha Education (P) Ltd. offers spoken English
and written English courses to students
CompanyDescription
The company runs a successful chain of over X
centres across Y cities across India has
presence in the
international space as well Singapore
It primarily functions under two broad
categories, category 1 and category 2
Business Model
Strength 1 is one of its major strengths
however its weakness 1 is one of the key areas of
concern
The company can reap significant benefits owing
to opportunity 1 while threat 1 may have an
adverse affect on the strategic initiatives and
growth prospects of the organization
SWOT Analysis
Amoha Education (P) Ltd. generated total
revenues of INR A mn in the fiscal year (FY) 20--
registering a y-o-ydecline of x per cent.
However, it incurred a net loss of INR B mn in FY
20-- as compared to a net loss INR C
mn in FY 20--
Financial Profile
The financial profile of the company includes
the balance sheet, profit and loss a/c and the
key ratios depicting the key financial figures
for FY 20--, 20--, 20-- and 20--, giving an
insight into the company's financial performance
Indian education industry is currently
estimated to be valued at INR X bn and is broadly
divided intoeducation systems namely, A and B
Formal education system includes segments such
as P and Q, whereas the informal education system
Industry Analysis
includes D, E and F
Vocational training market is currently
estimated to be worth INR S bn and is poised to
grow at v per centCAGR to reach INR Y bn by 20--
The market is divided into segments like G, H,
I, J etc.
Key competitors for the company can be enlisted
as Competitor 1 and Competitor 2
CompetitiveLandscape
Competition in the coaching class industry is
increasing steadily with many private chains
opening their institutions in different regions
of the country
SAMPLE
3
4Factsheet
Basic Information
Brief Description
Amoha Education (P) Ltd. (Veta) runs a chain of
English language training institutes across
India under the name Veta
Industry --
Veta was formerly known as Name 1, started its
journey in 19--
Corporate Address --
and is presently one of the established English
Training Institutesin India
It operates over X centres across Y cities in
India and has empowered over Z million people to
speak English.
It has presence in the international space as
well Singapore
Tel No. --
Veta offers customized courses under three
broad heads
Service 1Service 2Service 3
Fax No. --
Website --
Year Founded --
Brief History
Ownership --
Revenue --
20--
Fiscal Year End --
20--
Auditor --
20--
Competitors --
19--
19--
19--
Source
4
5Offices Centres - India
Surat
HQ Office
Veta English Training Centres
Note
Source
Note
5
6Offices Centres - Global
Veta English Training Centre
Source
6
7Business Model
Amoha Education (P) Ltd.
Format 1
Format 2
Veta X Facts
Veta Y Facts
Veta follows the X model to expand its presence
across the countrywherein it scouts for
partners in the form of Y for tie-ups. It has
X requirements for Veta One can be enlisted as
below Requirement 1
certain franchisee requirements which can be
enlisted as below
Requirement 2
Requirement 1
Requirement 3
Requirement 2
Requirement 4
Requirement 3
Requirement 5
Requirement 4
Requirement 6
Requirement 5
Requirement 7
Requirement 6
Veta emphasizes on Format 1/Format 2 to be in x
y ratio, A out of B X centres to be Format 1
Source
7
8Key People (1/2)
Chairman
Managing Director
Mr. X
Mr. Y
ChairmanAge --
Managing DirectorAge --
Since --
Since --
Current Position --
Current Position --
Professional History --Qualification --
Qualification --Others --
General Manager of Operations
Mr. Z
General Manager of OperationsAge --
Shareholders of the Company
Since --
Name No. of Shares held
Current Position --
-- --
Shareholding Pattern
-- --
-- --
a
-- --
-- --
b
-- --
Source
8
9SWOT Analysis
Weaknesses
Strengths
Strength 1
Weakness 1
Strength 2
Weakness 2
Strength 3
Opportunities
Threats
Threat 1
Opportunity 1
Opportunity 2
Threat 2
Threat 3
Source
9
10Ratio Analysis
Key Ratios
Key Ratio Analysis
Analysis Point 1
y-o-y change (20--)
Particulars
20-- 20-- 20-- 20--
Profitability Ratios
Analysis Point 2
Operating MarginNet Margin
-
- - - -
-
- - - -
Profit Before Tax MarginReturn on Equity
-
- - - -
Analysis Point 3
-
- - - -
Return on Capital EmployedReturn on Assets
-
- - - -
-
- - - -
Analysis Point 4
Return on Fixed Assets
-
- - - -
Cost Ratios
-
- - - -
Operating costs ( of Sales)Administration costs
( of Sales)Interest costs ( of Sales)
Analysis Point 5
-
- - - -
-
- - - -
-
- - - -
Analysis Point 6
Liquidity Ratios
-
- - - -
Current RatioCash Ratio
-
- - - -
-
- - - -
Analysis Point 7
Leverage Ratios
-
- - - -
Debt to Equity RatioDebt to Capital
RatioInterest Coverage Ratio
-
- - - -
-
- - - -
-
- - - -
Efficiency Ratios
-
- - - -
Fixed Asset TurnoverAsset Turnover
-
- - - -
100
-
- - - -
Current Asset TurnoverCapital Employed Turnover
-
- - - -
-
- - - -
Improved Decline
Source
Note
10
11Industry Analysis
Vocational Training Industry - Overview
Size Growth
Vocational training market is currently
estimated to be worth INR X bn and is poised to
grow at u per cent
INR bn
CAGR to reach INR Y bn by 20--
200
T
Some major segments in vocational training in
India include Segment A, Segment B, Segment C,
Segment D
u S
150
R
and Segment E
100 Q
Based on the trends of employability in the
industry, Segment F. Segment G, Segment H,
Segment I, Segment J
P
50
are the emerging segments
It is a developing market with strong
opportunity for new players
0
20-- 20--e
20--e 20--e 20--e
Private players operate free of any regulations
i.e. no governing/ regulatory bodies
Factors driving growth for the market include -
Market Segmentation
Factor 1
Factor 2Factor3Factor 4
OthersE
po
k A
Visible trends in the market are -
D
Trend 1Trend 2Trend 3Trend 4
n
B
mC l
Source
11
12Competitive Landscape (3/3)
Competitive Scenario
Company Name Veta
Bafel BM English BSL Training
Russells Smarttalk Speakwell
Number of Centres
Study Centres -
- - -
- - -
Financial Information (INR mn - FY 2010)
Total Revenue -
- - -
- - -
Net Profit/(loss) -
- - -
- - -
Geographic Presence (India)
Zone A L
H NA H
M H M
Zone B M
NA NA L
L L NA
Zone C M
M H M
M M H
Zone D H
L NA L
H M M
Major Market Segments (courses/subjects)
Spoken English Course A
Course BCourse CCourse DCourse ECourse F
SAMPLE
Source
H High L Low M Medium Offered Not Offered
12
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