3G Market in India 2011

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3G Market in India
September 2011
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Executive Summary
3G market size in India is expected to grow at a
CAGR of x1 to x2 mn by 20-- in terms of
criteria1
Revenue from 3G services is expected to reach
around INR x3 bn by 20--
Market
The Indian cellular subscriber base is dominated
by aspect1 with x4x5 ratio against aspect2Sale
of service1 alone is expected to yield INR x6 bn
in 20-- from the current INR x7 bn
Drivers
Challenges
AffordabilityInferior or Inconsistent Services
Colossal Wireless Subscriber Base Availability
of 3G Enabled Devices Growing Demand for Content
RichApplications Services
Drivers Challenges
Enterprise MobilityRise in Disposable Income
Trend1 will allow telecom service providers with
criteria2 to provide service2 to consumer1 in
Trends
area1
Player1 unveiled 3G plans for operation1
operation2 usages while player2 has introduced 3G
pack meant for sector1
3G Players in India
Competition
Player11
Player22
Player12
Player23
3G MARKET IN INDIA - 2011.PPT
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Introduction
Market Overview
3G Spectrum Auction
Scope of 3G in India
3G Hardware Products3G Compatible Devices
Drivers and Challenges
3G Telecom Players
Key Trends
Strategic Recommendation
Appendix Players Licensed Circles
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Basic 3G Infrastructure
CellularPhone 1
SignalTower 1
VLR 3G MSC Server RNC 1
Circuit Switched Network
PC/Laptop
Signal
Tower 2
Tablet PC
RNC 2
SGSN GGSN CGFServer
Radio
Network
3G GPRS Support Node
Controller Signal
CellularPhone 2
Tower 3
Source
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3.5G technology is a step forward towards 4G
network from
3G technology with feature1 feature2
3.5G - Mobile Broadband Technology
Tech21 is a wireless technology standard by
organizarion21
This project was initiated in 20-- with the aim
to evolve beyond 3G provide feature21 for
mobile devices
Tech21
It promises feature22 of more than x21 unit
Although It is based on technology22, it is not
compatible with technology23 needs to operate
on criteria23
Tech22 was created to evolve wireless
technology alongside tech24 While tech24 is
specialzed24 technology, tech22 operates on
criteria25
Tech22
Tech22 is aimed at device22 such as x1, x2 etc
Popular usage of tech22 other than usage22 has
been for usage24 usage25
Tech23 is the upgradation of 3G technology23
towards 4G
Standardization of the tecg23 was done by
organization23 with some of the tech27features
Tech23
Due to aspect23 aspect24, tech23 has gained
widespread popularity amongst service providers
Service23 is being offered in India by player1,
player2, player3 some other private speciazled2
3 companies
Source
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3G will see significant adoption in both urban
rural India
by 20--
Market Overview - 3G in India
Market Growth - Subscribers of 3G Services
3G market size in India is expected to grow at
a CAGR of x1 to x2 mn by 20-- in terms of
criteria1
Present market size of 3G mobile services is less
than x3 mnin terms of no. of subscribers
150
z4
Y1
Revenue from 3G services is expected to reach
around INRx4 bn by 20--
100
z3z2
50
The Indian cellular subscriber base is
dominated by aspect1 with x5x6 ratio against
aspect2
z1
0
Market size of overall mobile
subscribers accounting for both product1
product2 are
20--
20-- 20--
20--
expected to cross x7 bn by 20-- in terms of
criteria7,at a CAGR of x8 from 20--
aspect51aspect52
100
Although 3G services will witness higher
adoption amongst the consumer51, the consumer52
z12
80
adoption pace will not be far behind either
60
Consumer53 wireless-subscribers in India as of
20--- - - isapproximately x53 mn whereas no. of
consumer54 is littleover x54 mn
z10
40
z11
z8 z9z7
Currently, 3G subscription by usage51 is higher
in comparison to usage52 but this scenario is
20
z6z5
0
expected to reverse by the end of 20--
20--
20-- 20--
2015E 20--
Source
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3G market will be driven by youth with usage61,
usage62
usage63 as major usage areas
Scope of 3G in India (1/2)
3G services are expected to be more popular
amongst user61
It is expected that by the next few years nearly
x61 3G subscribers will be of age x62 years or
below another x63 will be underthe age group
of x64-x65 years
Sale of service1 alone is expected to yield INR
x6 bn in 20-- from the current INR x7 bn
A subscriber is likely to spend INR x66 per
service and opt for x67 services on an average,
per month
3G will be largely used for feature64,
feature65 and various usage64 application64
which require internet access
Other usage of 3G such as usage65, usage66,
usage67, usage68, usage69, usage70 etc will also
have small but significant chunksin the usage
pattern
Usage Forecast - Mobile Broadband Usage (20--)
z1
y1 y2
z2z3z4z5z6
y6
y5 y4
y3
Source
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Drivers Challenges
Drivers
Colossal Wireless Subscriber Base
Challenges
Availability of 3G Enabled Devices
Affordability
Growing Demand for Content RichApplications
Services
Inferior or Inconsistent Services
Enterprise Mobility
Rise in Disposable Income
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3G Telecom Players (1/9)
Company Snapshot Player1
Subscriber Base - Segmentation
Corporate Information 3G Spectrum Overview
Headquarter y81, y82
Rural
Revenue INR y83 mn
Urban
z1
Subscriber
y84 mn
Base
z2
Licensed 3GService Areas
Circle 1, circle 2
Business Highlights - 3G Products
player1 has 3G spectrum license for y86
circles
3G LicensingCost
It offers x87 3G packages across the country
under the
INR y85 bn
product names product1, product2
It also offers producttype1 for area1 area2
in x88 variants with common data plan
Price (INR) Data (MB) Validity (Days)
z1 z2 z3z4 z5 z6
Mobile 3GTariff
yyyyyy
z7
z8
z9
Source
Note The list is not exhaustive
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Key trends developments
Key Trends (1/2)
Developments
Description
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Trend1
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Trend2
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ffffffffffff
Trend3
gggggggg
Trend4
hhhhhhhh
Source
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