SEO Tips

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What is Digital Marketing?
Digital Marketing is the art and science of
selling products and/or services over digital
networks, such as the Internet and cellular phone
networks. The art of online marketing involves
finding the right online marketing mix of
strategies that appeals to your target market and
will actually translate into sales. Created by
Pintu Patel
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What is SEO?
Search engine optimization, commonly referred to
SEO, is a process used in improving website
visibility through search engines such as Bing,
Yahoo, and Google. There are millions of daily
searches by users who often exclusively
concentrate on the first page of search engine
result pages (SERP).
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20 Essential SEO Tips and Techniques

• Keywords
• Make your keywords more specific to attract the
  right traffic to our site.

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2. Get your primary keyword in your domain Using
your keywords in your domain will assist search
engine spiders to determine 3. Directory and
file name Get your other secondary keywords in
your file and directory names. This will increase
your visibility considerably.
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4. Avoid syntax errors You should always avoid
any syntax error in your website. Search engine
spiders will not crawl any website 5. Short
title You want to use a short title of three to
nine words. Not only does this look more
professional
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6. Heading tags Always include most of your
keyword phrases in the page heading tags. It is
important to remember that this should be similar
to the title of the page 7. Meta tag You should
specify the meta keywords in the documents
heading. You should use a maximum of 20 words.
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8. Dont use dynamic URL Dynamic URL will not
contain important keywords and thus will not be
working towards optimizing your site for search
engines 9. Avoid black hat SEO Black hat search
engine optimization refers to unethical SEO
techniques that are used to get big results fast.
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10. Take care of your audience Your website is
meant for your audience, and you should do
everything you can to keep them interested.
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11. Fresh unique content The only way you will
keep your audience glued to your website is by
giving them interesting and informative content.
12. Avoid using automatic submissions Only
submit your website once to open directories and
search engines. You should no use script or
automatic website submission tools as this could
give rise to different types of problems.
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13. Be updated Search engine optimization
techniques are always changing quickly. This
means that a strategy that gave you great results
a while ago can give you nothing at all today
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14. Link Building This is simply the process of
getting links from highly ranked sites. The
number of links from high quality sites that are
pointing to your website is very important in the
search engine optimization process. 15.
Monitoring your competitors SEO If your
competitor is placed higher than you on search
engine result pages, there could be something
they are doing that you are not.
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17. Have site maps Search engine spiders will
easily crawl through a website with site maps.
18. Social media Social media is a great source
of actual traffic. The main reason why you are
optimizing your website is to increase its
visibility.
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19. Blog A blog is a great way to popularize your
website especially because they are loved by
search engines and people in general. Blogs have
unique and fresh content which is healthy for
search engine optimization. 20. Understand
SEO Whether you want to hire a professional or
not, it is important that you understand the
fundamentals of search engine optimization.
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• On page
  SEO Work
•  
• Keyword Research Analysis
• Competition Analysis
• Content Optimization
• Internal Linking structure Check
• Site-map updating / creation
• RSS Generate and upload
• Keyword URL Mapping
• Creation of Meta Information (Title tags,
  Description tag, Alt tags)
• HTML Coding, Validation Correction
• H1, H2 Strong tags Check
• Canonical Issue Check
• Error 404 page optimization
• Xml Sitemap
• Robots.txt
• Image Optimization
• URL Architecture
• Google, Bing YAHOO Site map Authentication

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• Off Page SEO Work
• Search Engine Submission
• Google Place listing
• Business and Local listing
• Directory Submission
• Social Bookmarking
• Blog Commenting
• Forum Commenting
• Posting Stories in relevant blog websites
• Submitting Articles in relevant article websites
• Press Releases in relevant press releases website
• RSS feed generation and submissions
• Video Submissions
• Local Business Listing
• Profile Creation
• SMO(face book, twitter, LinkedIn)
• E-mail Marketing
• Web 2.0 properties Link wheel

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What Is Social Media Marketing ?
Social media marketing (SMM) is a form of
internet marketing which seeks to achieve
branding and marketing communication goals
through the participation in various social media
networks. Social Media is a shorter top level
term that describes the space overall, and covers
the activities around social interaction,
content, videos, images and audio exposure.

• Facebook
• Twitter
• LinkedIn
• Foursquare
• Google Buzz
• You tub
• Flickr
• Digg
• Delicious

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• Social media marketing can help you increase the
  activity around these top goals
• Website traffic and user behavior (external and
  internal tracking)
• Conversion and sales tracking
• Page views, ad exposure
• Growing brand awareness (a softer value, takes
  longer to build)
• Creating a positive brand association and keeping
  it there (see also reputation management)
• Business development and a broader customer reach

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What is Twitter? It depends on who you ask. Some
people say it is a waste of time. Others think it
is the greatest invention since the telephone.
here's the official explanation from the Twitter
website "Twitter is a service for friends,
family, and coworkers to communicate and stay
connected through the exchange of quick, frequent
answers to one simple question What are you
doing? 
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Essential Profile Elements

• Custom Background Design

• Concise and Descriptive Bio 

• Profile Picture 

• Great Tweets 

Why Use Twitter?
If used correctly Twitter will Expand your
network Bring you visitor to your
blog/website Bring you leads Allow you to connect
with people you normally wouldnt be able
to Allow you to build a personal/professional
brand with loyal followers
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Facebook Marketing Guide for Beginners
Facebook is a social networking service and
website launched in February 2004, 
Facebook was founded by Mark Zuckerberg with his
college roommates and fellow students Eduardo
Saverin, Andrew McCollum, Dustin Moskovitzand
Chris Hughes.
How Can You Market on Facebook?
Facebook has three tools that can be used by
anyone. Each of these options has its own
purpose, and can be combined for greater reach.
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Pages Facebook pages are similar to profiles,
but for businesses, organizations and public
figures. While profiles require a mutual
relationship between friends, pages can be liked
by anyone, without a requirement for the page
creator to accept a fan. They also dont have the
same restriction on the number of friends/fans
they can have, unlike profiles (which are limited
to 5,000 friends). Advantages Theyre free and
easy to set up. Disadvantages Can be hard to
get a foothold and build a fan base. Ads Faceboo
k offers a fantastic targeted advertising
platform. You can create ads targeted at specific
geographic areas, age groups, and even things
like college major. Facebook also lets users like
ads or close ads they dont like, meaning that
Facebook is constantly delivering better-targeted
ads to their users. Advantages Powerful
targeting parameters. Disadvantages Can get
expensive, depending on your goals.
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Groups Facebook groups are similar to discussion
forums but with additional features similar to
what pages and profiles have (like a Wall). You
can create groups related to your industry or
product offerings as a way to reach out to
potential customers. Advantages Free and high
levels of engagement. Disadvantages Can be very
time consuming. How to Market with
Pages Facebook pages are the simplest, easiest
way to get started marketing with Facebook.
Theyre free, relatively easy to set up (at least
in their basic forms), and incredibly flexible.
Theres not much of a downside,
either. Unfortunately, many companies dont use
them to their full potential, or worse, use them
badly. These guidelines will prevent you from
doing either.
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Create Custom Tabs with FBML FBML is Facebooks
own, special version of HTML. You can create
FBML tabs that can feature any content you might
include in an HTML page, including JavaScript.
This can be used for any custom content you want
your fans to see. FBML is very similar to HTML,
though there are some differences. If you can
code a basic HTML page, you can handle a basic
FBML tab (the same goes for most web designers).
The complete FBML documentation is available here.
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What is a Google Ad word?
Google Ad words is the system Google has
developed to assist you in marketing your
products or services in the Google Search Engine,
and its affiliate sites, via the use of a placed
text ad that appears when people search for
phrases related to your offering, this appears as
a sponsored link. The system is a pay per
click system, this means you can dictate where
your ad appears through bidding for a series of
phrases, but you only pay the amount you have bid
for if someone clicks on your ad as a result of a
web search, i.e. pay per click!
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Biggest difference between Google Ad words and
Facebook Advertising
To understand the difference between advertising
using Google Ad words and advertising on
Facebook, you have to understand why people visit
Google versus why they visit Facebook.
While searches on Google are more active in
nature, Facebook likes are more passive. When a
user searches on a specific phrase, say buy
camera online theyre most likely looking to
make a purchase. Compare that with Facebook,
where users may simply like photography or
cameras but that doesnt really tell us if they
already own a camera or if theyre looking to buy
one.
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What is email marketing?
You have heard of email marketing repeatedly on
the internet, at conferences and during marketing
strategy meetings. They say email marketing
enriches business communications, targets
specific key markets, and is both cost-effective
and environmentally friendly. But what exactly is
email marketing and how does it work? How is an
email more effective than a radio spot or
television advertisement and why should a
business spend the time to maintain an email list?
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What is affiliate marketing?
Affiliate marketing is a new term and it is a
technique or a tool for internet marketing. When
you join any affiliate marketing company then you
become affiliate or associate of that company. In
affiliate marketing you become affiliate or
associate for selling products or services of the
company. When consumers buy products or services
from your link or id, then you get some
percentage of commission. That is called
affiliate marketing. There are many companies and
websites that provide opportunities to become
affiliate or associate for them. Amazon,
click-bank, e-bay and commission-junction are the
main example of affiliate companies.
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• What Is BLACK HAT SEO
• Hidden text
• IP delivery
• 301 redirects
• Throw Away Domains
• Cloaking
• Paid links
• Keyword stuffing
• Automatically generated keyword pages
• Misspellings
• Duplicate content on multiple domains
• Fake news
• Link farm
• Brand jacking
• Hidden affiliate links
• Doorway pages
• Multiple sub domains
• Twitter automation
• Deceptive headlines