Symbols & Their Importance in Logo Design

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Symbols Their Importance in Logo Design
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Why Designers Use Symbols?

• Relaying the brand message of a company through
  text is not as impactful as symbols. Language
  barrier hampers the effectiveness of a text based
  logo, but symbols convey visual messages to
  universal audience.

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How to Select a Symbol?
Designers should study the meaning of various
symbols in cultures across the globe and select a
sign that does not hurt any community. Make sure
that the chosen symbol reflects the core values
of the company it represents.
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Different Types of Symbols
There are mainly two types of symbols-
representational and abstract. Animals and
objects are examples of representational symbols,
while swoosh, box and triangles are examples of
abstract symbols.
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What Type of Symbol is Ideal?
There is no steadfast rule or solid proof that
can prove the superiority of either
representational or abstract symbols. The
designer must select a symbol that suits his
clients brand image or rather how the client
wants to project his business to the target
audience.
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What if a Designer Feels Confused?
If multiple symbols seem suitable for clients
corporate logo design, create different emblems
using different symbols and let the client take
final decision.
Created by www.logo-design-india.com
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