Meeting the Challenge Amidst Shifts and Changes

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Meeting the Challenge Amidst Shifts and Changes

• Carol A.Vallone
• Wimba Corporation, Board Member
• GreatPaths, President CEO

2
Agenda

• Shifting Demographics
• Todays Student
• Institutional Issues
• Executive Challenge
• Meeting the Challenge

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• Shifting Demographics

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Increase in International Population

• Since 1970, number of foreign-born persons in the
  US has tripled, representing 12 of population
• 25 of foreign-born from Asia
• 50 from Latin America
• Between 2000 and 2020
• non-Hispanic school age population will shrink
  slightly
• number of Hispanics ages 5-19 will grow by nearly
  60
• Source The Future of Higher Education A View
  from CHEMA, Philip J. Goldstein, August 2006,
  CHEMA, ECAR
• Source The Future of Higher Education A View
  from CHEMA, Philip J. Goldstein, August 2006,
  CHEMA, ECAR

5
Increase in Older Population

• In next ten years, number of workers age 55 and
  older will grow four times faster than overall
  workforce
• Shortage of skilled labor anticipated
• By 2030, estimates show
• US will face a shortage of 30 million workers
  needed to replace retiring baby boomers
• of population 65 will grow to 19.7 from 13
  in 2010.
• Source The Future of Higher Education A View
  from CHEMA, Philip J. Goldstein, August 2006,
  CHEMA, ECAR

6
Upcoming Job Trends

• Jobs requiring higher education will grow by 22
  between 2002 and 2012 nearly double rate of
  non-college jobs
• Todays graduates will have between 10 and 14
  careers in their lifetime
• Source The Future of Higher Education A View
  from CHEMA, Philip J. Goldstein, August 2006,
  CHEMA, ECAR

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Upcoming High School Graduates

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Executive Challenge

• Conclusion
• Fewer, more diverse and more non- traditional
  students
• Growing need for workforce development
• Challenge
• How to attract and retain the upcoming students?

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• Todays Student

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Todays Student Electronic Devices Owned

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Todays Student - Technology Activities
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Todays Student Expectations

• Seamless experience from high school to college
• Incorporation of devices they use into learning
• Incorporation of activities they engage in into
  university life
• Education that mirrors real-world
• Global learning experiences
• Lifelong learning opportunities

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• Higher Education
• Institutional Issues

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Focus of Higher Education Executives

• Increase Revenues
• Decrease Costs
• Improve Quality
• Student Retention
• Institutional Accountability

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Higher Education Financial Trends

• Current recessionary climate likely leading to
  funding shortfalls in next 18-24 months
• Difficult to impact costs driven by people, plant
  and technology
• Growing need to increase financial aid to attract
  diverse/lower income population

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Higher Education Retention Rates

• Source - Building K-20 Connections. A
  Review of the Issues and Current Models in K-20
  Education, Blackboard Issue Brief,
  10-25-07

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Institutional Accountability

• Funding sources
• Accrediting bodies
• State governments
• Increased focus on learning outcomes that
  demonstrate student success
• Acquisition of skills
• Improved graduation rates

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Technologies Used Extensively on Campus Today

• 60 of college classrooms have wireless network
• 50 of college courses use a CMS/LMS
• 83 campuses process credit cards from campus
  web-site
• 94 online course registration
• 85 online transcript access
• Major IT issues in next 2-3 years
• Network and data security
• Upgrade/replace ERP
• Source Campus Computing, 2007

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Executive Challenge

• Conclusion
• Widening Gap Between Student Activities/Needs/Exp
  ectations
• and Institutional Focus
• Challenge
• How to improve quality and build a financially
  healthy institution while meeting student needs
  and expectations?

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Meeting the Challenge Investment Criteria

• Generate Incremental Revenues?
• Decrease Cost of Delivering Education?
• Improve Quality of Learning?
• Meet Student Where They Are?

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Meeting the Challenge - Increasing Revenue

• Leverage expertise
• Generate incremental revenues through distance
  learning programs
• Monetize intellectual property through technology
  transfer programs
• E-portfolio
• Tutoring program

Primary Investment Criteria
Increase Revenue
?
Decrease Costs
Improves Quality Learning Outcomes
Improves Quality Retention
Meets students needs/ expectations
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Meeting the Challenge - Decreasing Costs

• Open source alternatives rSmart Kuali
  http//www.rsmart.com/kuali
• Higher education consortia purchases CTDLC
• K-20 initiatives New Mexico www.ideal-nm.org
• Centralized content libraries
• CSU Digital Marketplace http//www.calstate.edu/at
  s/digital_marketplace/
• University System of Georgia LearningObject
  Repository
• http//www.usg.edu/oiit/about/factsheets/instruct_
  resources.pdf
• Cost-effective technology solutions Saas, Web
  2.0

Primary Investment Criteria
Increase Revenue
Decrease Costs
?
Improves Quality Learning Outcomes
Improves Quality Retention
Meets students needs/ expectations
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Meeting the Challenge - Improving Quality --
Accountability

• Accountability external pressure vs.
  market-driven focus?
• Funding concerns?
• Accreditation?
• Integrating learning and assessment to improve
  learning?
• Attracting and retaining students?
• Collegiate Learning Assessment (CLA)
• Tests incoming freshman and outgoing seniors to
  assess institutions contribution to learning
• Critical thinking
• Analytic reasoning
  
• Written communication
• Problem solving
• http//www.cae.org/content/pro_collegiate.htm

Primary Investment Criteria
Increase Revenue
Decrease Costs
Improves Quality Learning Outcomes
?
Improves Quality Retention
Meets students needs/ expectations
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Meeting the Challenge - Improving Quality --
Retention

• Student Engagement Student Retention throughout
  entire student lifecycle
• Application and enrollment process
• Student activities
• Academic support
• Career services
• Alumni programs
• Lifelong learning

Primary Investment Criteria
Increase Revenue
Decrease Costs
Improves Quality Learning Outcomes
Improves Quality Retention
?
Meets students needs/ expectations
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Meeting the Challenge Meeting Students (84.1)
Where They Are Instant Messaging

• Instant Messaging -- synchronous chat tool
  supporting informal online collaboration
• Example Our Lady of the Lake University, San
  Antonio, Texas
• Use
• Wimba Pronto to get emergency information out
  quickly after a fire on campus
• Benefit
• Administrative efficiency - Able to integrate to
  existing solutions on campus
• Emergency notification tool immediate accessto
  students, faculty and staff
• Reference Link
• http//www.greentreegazette.com/articles/
  load.aspx?art1152

Primary Investment Criteria
Increase Revenue
Decrease Costs
Improves Quality Learning Outcomes
Improves Quality Retention
Meets students needs/ expectations
?
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Meeting the Challenge Meeting Students (84.1)
Where They Are Instant Messaging

• Instant Messaging synchronous chat tool
  supporting informal online collaboration
• Widely used mode of communication today AOL,
  Yahoo, MSN, Skype etc.
• Example Ivy Tech Community College
• Use
• Wimba Pronto for group projects, tutoring, office
  hours
• Benefit
• Strengthens the academic community
• Supports teaching and learning initiatives
• Reference Links
• http//www.theindychannel.com/technology/17495294/
  detail.html
• http//grand-rapids-news.newslib.com/story/521-324
  9211/

Primary Investment Criteria
Increase Revenue
Decrease Costs
Improves Quality Learning Outcomes
Improves Quality Retention
Meets students needs/ expectations
?
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Meeting the Challenge Meeting Students (77)
Where They Are Podcasting

• Podcasting -- a method of distributing digital
  content over the internet to portable devices,
  like an Ipod, MP3 player, laptop or desktop
  computer
• allows access anywhere, anytime even when not
  connected to the internet
• Example Purdue University BoilerCast
• Use
• Service available to all West Lafayette credit
  classrooms
• Capable of recording lectures from over 70
  classrooms on campus
• Benefit
• Assist auditory learners and non-native speakers.
  
• Provide additional channel for material
  reviewrepeated listening and repetition of
  audio content.
• Convenience of portable digital content and
  reduced dependence on physical materials.
• Reference Link
• http//www.itap.purdue.edu/tlt/BoilerCast/

Primary Investment Criteria
Increase Revenue
Decrease Costs
Improves Quality Learning Outcomes
Improves Quality Retention
Meets students needs/ expectations
?
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Meeting the Challenge Meeting Students (77.8)
Where They Are YouTube

• YouTube is free service where you can watch and
  share original videos worldwide through a Web
  experience.
• Example Carnegie Mellon University
• Use
• Faculty record their lectures students can view
  and subscribe to their video lectures
• Students create videos for graded and non-graded
  assignments
• CMU creates channels on their site to take
  advantage of videos outside of CMU
• Benefit
• Widely available resource for students and
  faculty to sharevideo resources without using
  institutional storage
• resources
• YouTube allows for institutional branding at no
  charge
• New form of collection and presentation of
  learning
• Reference Link
• http//www.youtube.com/user/carnegiemellonu?ob4

Primary Investment Criteria
Increase Revenue
Decrease Costs
Improves Quality Learning Outcomes
Improves Quality Retention
Meets students needs/ expectations
?
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Meeting the Challenge Meeting Students (81.6)
Where They Are Social Networking, Facebook

• Facebook connects people with friends and others
  who work, study and live around them. People use
  Facebook to keep up with friends, upload an
  unlimited number of photos, share links and
  videos, and learn more about the people they
  meet.
• Example Pre -Announcing GreatPaths!
• Use
• First true social networking application designed
  for career community building among students,
  colleges/universities and employers
• Benefit
• Improves the quality, access and use
  ofinformation for career development andjob
  search for employers and candidates
• Reference Link
• Coming soon!

Primary Investment Criteria
Increase Revenue
Decrease Costs
Improves Quality Learning Outcomes
Improves Quality Retention
Meets students needs/ expectations
?
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Meeting the Challenge Meeting Students (78.3)
Where They Are Virtual Worlds

• Virtual World a 3-D online environment where
  multiple users can inhabit and engage each
  other via virtual representations of themselves,
  or avatars. A virtual world is also known as a
  Multi-User Virtual Environment (MUVE.)
• Example School of Library and Information
  Sciences (SLIS), San Jose State University
• Use
• SLIS launched a virtual campus in SecondLife for
  e-learning classes and virtual community events.
• Benefit
• More engaging and interactive online classes and
  educational simulations that foster community
  and creativity.
• Reference Links
• http//www.youtube.com/watch?vADE0VSffgiseurlh
  ttp//slisweb.sjsu.edu/slis/secondlife.htm
• http//slisweb.sjsu.edu/slis/secondlife.htm

Primary Investment Criteria
Increase Revenue
Decrease Costs
Improves Quality Learning Outcomes
Improves Quality Retention
Meets students needs/ expectations
?
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Meeting the Challenge Meeting Students
Expectations for Accessibility Live Classroom

• Interactive technology connecting students
  instructors and administrators to enhance the
  learning experience. -- audio, video,
  podcasting, instant messaging, application
  sharing, polling , whiteboarding.
• Example Neil Squire Society, British Columbia,
  Canada
• Use
• Wimba Live Classroom for Employ-Ability Program
  -- prepare clients with disabilities for future
  employment opportunities
• Career Development,
• Wellness for Work
• Assistive Technology
• Employment Liaison Work Experience.
• Clients leave the program with a vocational
  direction, marketing materials, and a plan of
  action.
• Benefit
• Students can fully participate in ways their
• disabilities impede them in a physical
  classroom
• Increased enrollment and retention rates.
• Reference Link
• http//www.wimba.com/docs/wimbaSpotlight_NEILSQUIR
  E_hires.pdf

Primary Investment Criteria
Increase Revenue
Decrease Costs
Improves Quality Learning Outcomes
Improves Quality Retention
Meets students needs/ expectations
?
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Meeting the Challenge Meeting Students (14.9)
Where They Are iPhone

• iPhone -- an Internet-enabled smartphone made by
  Apple that combines an iPod, tablet PC, digital
  camera and a cell phone.

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Meeting the Challenge Meeting Students Where
They Are iPhone

• Example Abilene Christian University, Abilene,
  Texas
• Use
• Distribution of iPhone or Ipod Touch to every
  freshman
• Goal to enhance access to learning resources
• Explore learning through compelling media device
  class schedules, maps, in-class surveys.
• Benefit
• A more portable, reasonably powerful platform
  for learning without the inconvenience of a
  laptop or desktop.
• Reference Link
• http//arstechnica.com/journals/apple.ars/2008/02/
  26/texas-university-giving-freshmen-iphones-and-ip
  od-touches

Primary Investment Criteria
Increase Revenue
Decrease Costs
Improves Quality Learning Outcomes
Improves Quality Retention
Meets students needs/ expectations
?
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Meeting the Challenge Meeting Students
Expectations for ePortfolio

• An ePortfolio is a digital file case that
  allows students and faculty to electronically
  store and share their work with people within and
  outside their institution.
• Example CTDLC
• Use
• 25 K12 and Higher Education institutions
• Advising
• Outcomes assessment
• Tools for job placement
• Benefit
• Students have a place to store and share their
  original content throughout the course of their
  entire educational and professional career.
• Growing demand from educators, administrators,
  accreditation bodies and employers to prove
  competency in areas of study and work history.
• Reference Links
• https//www.eportfolio.org/help/captivate/intro_to
  _eportfolio/
• https//www.eportfolio.org/menu.cfm

Primary Investment Criteria
Increase Revenue
Decrease Costs
Improves Quality Learning Outcomes
Improves Quality Retention
Meets students needs/ expectations
?
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• Are you ready to meet the challenge?

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Issues to consider

• Whats the profile of your students today, future
  students?
• How can you leverage existing expertise?
• Have you evaluated collaborative agreements?
• Have you considered open source and Web 2.0
  technologies?
• Whats driving accountability at your
  institution?
• What services do you provide students to engage
  them over their entire experience?
• Are you meeting students where they are --
  technology and devices in use?

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Thank you Wimba Corporation!
http//www.wimba.com/