6th Annual CFO Strategies Forum 2012

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Why finance heads more than ever before hold
the key to economic recovery? Dubai, August 2nd
2012 Since the onset of the global economic
recession in 2008, the role of finance heads in
the Middle East has become even more critical.
Everyone from the CEO to junior members of staff
needs their expertise to be able to cope with
volatility on both micro and macro-economic
levels. And given recent mixed growth
expectations in the region, input from CFOs will
continue to be influential to an organisations
success. Although manufacturing and technology
sectors are predicting growth figures for Q3 of
15, the financial services sector declined
sharply from 16.2 to 6.3. To achieve continued
growth, companies are primarily focusing their
efforts on existing markets, with only 18 of
their time spent pursuing new markets. Other
priorities include reducing direct and indirect
costs, fixed asset efficiency and working
capital. With many companies taking as much cost
as they can out of their business without
actually destroying value, theyre now looking to
grow their top line. And in an environment where
developed markets are unlikely to grow
significantly over the next few years, a shifting
allocation of resources to rapid-growth markets
is becoming a strategic necessity for
organisations in the MENA region. Which is why
up to 100 of the Middle Easts top CFOs are
attending the 6th Annual CFO Strategies Forum
Middle East on October 10th and 11th at Atlantis
The Palm hotel and resort in Dubai. All will
have the opportunity to discuss their most
pressing issues and share best practices for
navigating through the current economic
climate. The two-day platform is the brainchild
of French business information group naseba, and
its new format features 8 strategic business
workshops led by industry experts addressing
subjects such as effective project financing,
enterprise risk management and financial
restructuring. Sophie Le Ray, Chief Executive
Officer at naseba highlighted This forum is
bringing together some of the most respected CFOs
in the region. With the ongoing Eurozone crisis,
emerging markets in the MENA region hold great
potential this is why our new format
incorporates knowledge-sharing, discussions and
networking opportunities so attendees can learn,
share and apply tried and tested growth
strategies. -END- For media information,
please contact Deepti Kadam, Marketing
Manager Tel [phone] Email
deeptik_at_naseba.com for more information visit
www.cfomideast.com ABOUT naseba naseba
produces, promotes and hosts business summits,
professional training courses and business
exhibitions targeting executive level attendees
across multiple industries. Each event is focused
on re-education, networking and creating a
deal-flow platform for all participating
organisations. Whether it is raising capital,
expanding to a new market, vendor sales contracts
or sourcing a strategic partner, naseba
facilitates and supports clients business
development. Our team of experts conducts
extensive research in conjunction with recognised
thought leaders to ensure that all events are
relevant, timely and at the forefront of market
and industry trends. naseba collaborates with
leading media, industry and local authorities,
such as International Data Corporation (IDC),
International Business Consultancy Group (IBCG),
Saudi Trading and Resources Co. Ltd. (STAR Group
Holdings), HIL International Lawyers Advisers
(HIL), International Herald Tribune, CNBC Arabia,
Zawya, Council of Saudi Chambers, Asharqia
Chamber, Abu Dhabi Health Authority, Ministry of
Health UAE, Ministry of Economy UAE, Ministry
of Environment and Water UAE, Egyptian Ministry
of Civil Aviation, Qatar Civil Aviation
Authority, Ministry of Municipality and Urban
Planning Qatar, Privatization and Investment
Board (PIB) Libya, Principality of Monaco,
Singapore Tourism Board, Malaysia Airports
Holding Berhad, Department of Civil Aviation
Malaysia and many others. Since its inception in
France in 2002, naseba has organised over 400
events and played host to 58,000 executive
delegates globally. Operating from four
strategically located offices, naseba has
on-the-ground presence in Monaco, Cairo, Riyadh,
Dubai, Bangalore and Kuala Lumpur. At naseba, we
make it happen. For more information on naseba,
please visit www.naseba.com.