Job Hunters

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How to GET FOUNDBusinesses Job Hunters

• Kevin Conway
• Cutting Edge eMarketing
• www.CuttingEdgeEMarketing.com866-499-8112

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Background

• Spent 20 Years in Corporate Life
• Created first website in 1996
• Sold online part time
• Online Business grew
• Gave up Corporate Life for Self Employment 2005
• Transformed website into Full Service Amazon
  Like Shopping Cart 2005, cvtreasures.com
• Cvtreasures today one of the most highly ranked
  and well known in the industry with 5000-10000
  visitors a month and over 4000 subscribers to
  monthly newsletter.

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Are you a Purple Cow?
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Online Presence No Longer Nice to Have

• Five years businesses finally began to realize
  it's not a luxury, it's a necessity. When you're
  in business people expect to be able to learn
  more about you on the internet.
• Now it is the job hunter market.
• If no strong online presence you wont be found
• Seth Godin why bother having a resume?

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Are You a Job Seeker or Job Hunter?

• Job Seekers are crying out Please give me a
  job. Essentially saying Wholesale labor for
  sale.
• Job Hunters call the shots, offer Value and often
  Get it.

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Research Discovery

• Research your market BEFORE you implement
• Use search engine tools
• Two primary search engine strategies
• Search Engine Optimization (SEO) Organic Search
• Pay-per-Click (PPC) - Paid Search
• Core of internet market research is keyword
  research analysis
• A Business Doesnt Sell Products without First
  Knowing if Any Consumer Interest

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How are Hiring Managers Recruiters Finding
Prospects

• Google search
• Blog search
• Social Media profiles
• Amazon (see video)
• Resume Forensics
• Reverse engineer your job search how are
  recruiters searching for YOU?

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Google Adwords Keyword ToolFind out WHERE the
demand is -Results for Project Manager Boston
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Collect Analyze data Project Manager Case Study
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Google Results for PM BostonOver 6 Million
Results and NO Project Managers to be FOUND!
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Personal Blog

• Dont be afraid to promote yourself
• Dan Kennedy says Shameless promotion is the key
  to success
• Free to create and promote a blog
• Wordpress, Blogger
• Great way to exhibit your expertise and passion

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How to Find the HIRING Managers

• 1. Call them (Uuhg!)
• 2. Visit the company website
• 3. Google you way in

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Your Next Boss is in Google

• Locate executives in your target companies
• Or Bypass and Research Companies in Need of Your
  Skills
• Generate Leads from Relevant Organizations

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Google Search Tactics
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Search Hiring Retail Managers

• Candidate wants Project Manager job in Boston
  area
• Choose words specific to type of job youre
  looking for
• This example we will use Project Manager
  Technical
• Will exclude word freeso we dont get a bunch
  of ads for free resume services
• Can also include area code to make more relevant
• The more specific the closer to a strong match

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Google Boston PM Search
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Finding Leads/Prospects

• Find leads via associations
• Authors of highly related blogs , journals
• Websites for conferences, conventions, trades
  shows
• Advanced Google search strings

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Search Professional Events
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Advanced Linkedin Strategies

• MAKE IT EASY for people to find you in Linkedin ,
  are you using Keywords in your LinkedIn Updates?
  
• MUST HAVE A PHOTO ! (how any people are turned
  off by No photo?)
• Look Rob Mendez Linkedin profile
• Answer questions
• Engage in group discussions
• Start a group OR a discussion
• DO NOT POST YOU RRESUME Post your Value
  Proposition
• Search for and dominate your niche
• Must Actively dig . Not much will happen
  passively (unless your property is highly
  optimized).
• Change your Linkedin URL to add keywords
• 10,000 connections are useless if you re not
  engaging them