The Philadelphia Story

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The Philadelphia Story
Brian P. Tierney Philadelphia Media Holdings
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Industry in Fundamental Decline Audiences
Evaporating Before Our Eyes Billions in Market
Value Lost
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Radio
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and TV too!
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The Issue is Competition We Have the Best
Armaments for This Battle We Are the Least
Prepared
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So, What Do We Do?
Get Over It Embrace Our Incredible
Strengths Look Outside the Industry for
Talent Different Strokes for Different Folks
You Cant Bore People into Buying Your Product
Dont Wait for Someone to Come Put Food in
Your Dog Bowl - Youll Starve!
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Philly.com
Before
After
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Our First Target - Women 35
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Embrace the Advertiser
They Make it All Possible Most Are
Sophisticated Enough to Know They Wont
Influence the Content
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Partnerships
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Partnerships
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Partnerships
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Partnerships
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Unique Voices - Be Different
Rick Santorum
Mark Bowden
Lisa Scottoline
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Sudoku
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In a Broadband World, We Can Take it Away From TV
Radio
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Promote, Promote, Promote
And Try to Sell Them Something Else When
They Visit Your Store
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Invest in Your Online Products
Emphasis on Plural!
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And Never Forget
For the Foreseeable Future, Print Pays the
Bills Shake That Money Maker -
distinguished American Poet, James Brown
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We Have
Strongest Brands Greatest Assets Unique
Proposition
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Questions