Sunny Li Sun

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BA 4371-004 International Business

• Sunny Li Sun
• Office Phone [phone]
• Office Location SOM 4.407
• Email Address lxs055000_at_utdallas.edu
• miaxis_at_gmail.com
• Office Hours Monday 130-400,
• or by appointment

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Introduce My experience in IB

• PhD candidate in Organization, Strategy and
  International Business, UT at Dallas.
• Education
• B. A. Remin University of China. 1989-1993.
  Double majors Records Management and Philosophy
• M. Phil The Chinese University of Hong Kong.
  1996-1997 Marketing concentration

• Working Experience
• Dept. of Strategic planning, Neptune
  Pharmaceutical Co., Shenzhen, China, 1993-1995
• VP, Department of merger and acquisitions, Guosen
  Securities Co., Shenzhen, China. 1997-1998.
• CFO and Executive Director, Huitong Holdings Co.
  Ltd. (listed in SZSEC), Xinjiang, China.
  1998-2000.
• Founder, CFO, and Executive Director, Miaxis
  Biometrics Inc., Hangzhou, China. 2000-2001.
• Partner, Syno Capital Co., Hangzhou, China.
  2002-2006.

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First job in IB Discover What Columbus Didnt

• Sell a piece of America http//www.ownapieceofamer
  ica.us/
• LAND IN ALL 50 USA STATESBecome a Donald Trump
  on a smaller scale. Just think, you can put your
  Deed on a plaque and hang it in your office or
  home.
• THE LAND was purchased one acre at a time, state
  by state, by American Acres Inc. Now you can
  claim it one square inch at a time, state by
  state, in all 50 States of the United States.
  (Incidentally, there is enough land in each state
  for you to have 6,272,640 neighbors in your
  "hood.")
• Moger, 47, got the idea when his parents cleaned
  out their attic ten years ago. They found an old
  deed to an inch of the Yukon, which hed received
  in a Quaker Oats box in the 50s. Inspired, Moger
  spent the next decade buying land, getting
  permission to sell it, and figuring out how to
  sell it. The product debuted on Columbus Day,
  1991.
• The price Only 3.95-19.95
• 1992 Columbus Discovered America 500th
  anniversary
• We sold it in 700-3000 per deed in China!
  (Chapter 5)

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Potential Global Market Value of Start-up Company

• Miaxis Biometrics Co. is start up in Hangzhou,
  P.R.China in 2000. http//www.miaxis.com/EngIndex.
  asp
• The new venture focused on chip-level research
  and development. Being an innovative technology
  provider, it offers advanced, reliable and cost
  efficient fingerprint identification module to a
  dynamic global market.
• JusTouch module used TIs DSP as major
  processor, although Texas Instrument do not
  provide enough technological support to Miaxis,
  Miaxis developer can download Development Kit
  from TIs website and buy the software tools
  through international agent.
• In Oct. 2001, Miaxis joined international BioAPI
  and TCPA as the only international standard Org.
  member in China.
• Meet TI in Comdex, Nov. 2001 in Las Verges.
• Pre-money value 8-11M, valuated by Arthur
  Andersen.
• Issue 12.8 new stocks, Raise 2M capital from
  Intel and Shanghai Belling (Alcatels JV in
  China) (Chapter 9, 12)

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Learning Objectives

• Knowledge Understand the fundamental issues and
  concepts in international business and know the
  application of academic knowledge to real world
  situations through the use of lecture and case
  studies.
• Analysis Framework Understand how the
  institutions and resources affect MNCs in doing
  business internationally, and how to look at
  ethical behavior in the IB context.
• Critical thinking Develop the skills to
  understanding of the multicultural aspects and
  international dimensions of the societies and the
  world in which you live and be familiar with
  knowledge and methods necessary to deal with
  related problems.
• Humanism You will develop a regard for human
  values and the ability to make judgments based on
  ethical and environmental considerations.

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Why Global Business? (Peng)

• Custom book, keep the price of textbook down
• Comprehensive theoretical framework
  (Resource-based view, and institution-based view)
  , help you analyze the complex global business
  environment
• Openness for a series of debates on
  globalization. A series of debates can open your
  eyes, and can help you build more skills to deal
  with challenges in a globalizing world (think
  about the current buzz on offshoring and
  outsourcing).
• A global mental set. Many textbooks attempted to
  teach you how to arrive at "correct" answers.
  They just tell you what is already known, and do
  not describe the sorts of problems that the
  professional may be asked to solve and the
  variety of techniques available for their
  solution. What is most refreshing is that the
  author does not give a single answer or simple
  evaluation for many questions, but provides many
  possible approaches to widen the reader's
  mindset. In fact, every chapter has a beefy
  section devoted to "Debates and Extensions," with
  no given conclusions.

• A set of "divergent thinking skills" helps you
  to develop long-term capabilities in you career
  success. Through this book, you will learn how to
  recognize and evaluate many problems to which no
  unequivocal solution has yet been given, find an
  arsenal of techniques for approaching these
  problems, and develop "global mental sets" to
  judge the relevance of these techniques and to
  evaluate the possible solutions.
• The ancient Chinese philosopher Laozi once said
  "Give a man a fish and you will feed him for a
  day but teach him how to fish and you will feed
  him for a lifetime." Truly, this exciting book
  may teach you how to fish.

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Part 1 Laying Foundation

• Globalization Business
• Formal Institutions
• Two Political Systems,
• Three Legal Systems
• Three Economic Systems
• Informal Institutions,
• Culture differences
• Demystify China and India
• Resources Capabilities

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INTERNATIONAL BUSINESS and GLOBAL BUSINESS

• International business - business (firm) that
  engages in
• international (cross-border) economic activities
  or the action of doing business abroad

Global business - business around the globe,
including I ) international (cross-border)
activities, and B) domestic business
activities Emerging Economies "regions of the
world that are experiencing rapid
informationalization under conditions of limited
or partial industrialization."
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Demystify China and India
Which of these scares you the most?
Source BusinessWeek. 2007. August 20 27, page
43.
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My Research in IB (1)

• Shi, Weilei and Sunny L. Sun (2008) Home-country
  network as strategic signal An empirical
  analysis of partner selection in emerging
  economies. SMS, Cologne (nominated for the Best
  Conference Paper Award). (Chapter 4, 12)
• Sun, Sunny L., Mike W. Peng and Weiqiang Tan
  (2008) Institutional transitions and
  internationalization strategy, Third Conference
  of the International Association for Chinese
  Management Research (IACMR), Guangzhou. (Chapter
  2,6, 8)

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Part 2 Acquiring Tools (Macro-level)

• International Trade
• Debates on International Trade
• (Guest speaker Prof. Mike W. Peng,
• textbook author)
• Investing Abroad Directly
• OLI Advantage, Outsource
• Global Economic
• Integration
• Debates on WTO

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My Research in IB (2)

• Sun, Sunny L., Mike W. Peng and Weiqiang Tan
  (2008) Institutional transitions and
  internationalization strategy, Third Conference
  of the International Association for Chinese
  Management Research (IACMR), Guangzhou. (Chapter
  2,6, 8)
• Sun, Sunny L., Zun Wang, and Mike W. Peng (2008)
  The shortcut of cross-border acquisitions
  Standing on the shoulders of private capital.
  Peking University Business Review, forthcoming.
  (Chapter 6, 12)

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Part 3 Strategizing around the Globe (micro-level)

• Entrepreneurial Firm/Internationalizing
• Entry Foreign Markets
• Liabilities and Asset of Foreignness
• International Alliances / MA
• Multinational Strategies, Structure and Learning

China's new MA regulations
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My Research in IB (3)

• Salk, Jane, Sunny L. Sun, and Rajajagadeesan
  Ramya (2007) The world of bazaar On-line
  entrepreneurship in emerging economies, AoM,
  Philadelphia. (Chapter 9)
• Sun, Sunny L., Peng, Mike. W., Tan, Weiqiang
  (2007) Competing on scale or scope? Lessons from
  Chinese firm's internationalization. In I. Alon,
  J. R. McIntyre (Eds.), The Globalization of
  Chinese Enterprises. Houndmills UK Palgrave
  Macmillan. (Chapter 11)
• Peng, Mike W., Sunny L. Sun, and Hao Chen (2008)
  Divorce management in joint ventures. Peking
  University Business Review, (4) 108-117.
  (Chapter 12)
• Sun, Sunny L. (2008) Strange Bedfellows A
  latecomers perspective on asymmetric alliance
  network. AAoM, Taiwan. (Chapter 12, 13)

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Part 4 Building Functional Excellence

• Corporate Governance round the World
• Family business
• State-owned Enterprises
• Corporate Social Responsibility

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My Research in IB (4)

• Sun, Sunny L. and Mike W. Peng (2008). The
  institutional logic behind executive compensation
  in China, AoM, Anaheim. (Chapter 16)
• Ma Guang and Sunny L. Sun (2008) Naked market
  makers Pre-announcement insiders trading,
  Securities Market Herald, forthcoming. (Chapter
  16)

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Group Project Cases Discussion Leading

• Part 1 Case Review (12)
• For each such assignment, the group will answer
  all the questions attached in the end of each
  case in textbook, and submit to the instructor a
  one-page (single spaced) review (including the
  answer). The review should focus on how the
  assigned reading relates to the international
  business theories and concepts. The review paper
  is due before your presentation.
• Part 2 Presentation (8)
• Each group is scheduled for four oral
  presentations. Each presentation should be
  approximately 10-15 minutes in length. Visual
  aids must be employed.
• Oral Presentation Teams are required to dress
  professionally and exhibit the same level of
  decorum and consideration that you would in a
  real business setting.
• All team members must be involved in the oral
  presentation with each team member presenting a
  segment. Segment definition is the responsibility
  of the team.
• The title page of your presentation should list
  the case name, the date, the names of each team
  member, and the segment each member will cover.
• When presenting, indicate the outside sources
  used. If you present industry averages, for
  example, or demographic data, indicate where you
  got them.
• A 5 min QA session will be after your
  presentation. Be prepared to receive questions
  regarding your assumptions, your use of data,
  your conclusions, your logic, and your
  recommendations

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Individual Project MNC Job Hunt (15)

• Part 1 Job Proposal (10)
• It is assumed that you are hunting an oversea job
  in an MNC (find one in Fortune Global 500,
  Financial Time 500) or a born-global startup
  company (find a real one in theladders.com
  Monster.com). Your assignment must include
• Review this MNC international business
• Analyze one of its recently important oversea
  investments
• Choose one of your aspired job position in its
  oversea subsidiary or international department
• Identify your advantage and disadvantage in this
  job position
• Describe your hypothetic role in that critical
  oversea investment of MNC.
• Good sources may be the Financial Times, Business
  Week, The Economist, companys year report, CEO
  narration or another credible source. Write a 3
  page (at least), single-spaced summary. Bring 2
  copies on the due date Nov. 8.
• Library research AND online research (due
  diligence)
• Use of professional tools and concepts from the
  text and lectures.
• It is not a job application letter, but a
  self-analysis on an interesting job position and
  a preparation in your future corporation ladder.

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Individual Project MNC Job Hunt (15)

• Part 2 Peer Evaluation (5)
• Your fellow student will assume to be a recruiter
  of the MNC, and evaluate your paper in the next
  two weeks, and based upon the quality/contents/rel
  evance of the write-up will assign a score.
• The evaluating student will judge whether you are
  qualify this job position, give your advices, and
  write some comments as to what are the advantage
  of this MNC, what are the strengths of this job
  application, and what improvements can be done to
  make the your care path better. This comment is
  expected to be one page. Bring 2 copies on the
  due date Nov. 22.
• The instructor will then evaluate the assignment
  and the evaluation. Based on the quality and
  contents of the evaluation, the evaluating
  student will be awarded points for each answer
  evaluation/comments.

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Grading

• Grading Criteria
• 15 Individual Project (MNC job hunt Review)
• 10 Quizzes
• 20 Group Project (Review, Presentation)
• 5 Group Peer Review
• 20 Mid-term Exam (open note)
• 25 Final Exam (open note)
• 5 Class Participation (Including attendance
  and in class discussions)
• 100 Total
• Midterm Exam only covers what you have learned in
  the chapter 1-6 of the textbook. It includes 30
  multiple choice questions and 2 essay questions.
• Final Exam only covers the second half of the
  course, and contains 30 multiple choice
  questions, 1 essay questions and 1 bonus essay
  question.
• Two exams will last for two hours. Students will
  be allowed to bring notes on two regular size
  pages, with double sides permitted. Please
  remember to bring your own scantron (882-E) and
  pencil.
• Hint at least one essay question in mid-term or
  final exam will come from WSJ.com!
• The Wall Street Journal Student Weekly Wrap-up
  email, delivered every Friday, features articles
  selected especially for you they will help you
  get ahead in your classes and kick-start your
  career. http//www.wsjstudentweeklywrapup.com/
  Choose Discipline International business.

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How to read newspaper, like WSJ.com,
FT.com?Develop your critical thinking skills

• Critical thinking skills are essential for
  success and for solving problems For example,
  the crash and panic of real estate market and
  financial institutions today. The major financial
  crises can be the result of a convergence of
  certain market forces - forces of the market's
  "perfect storm," if you will - that cause
  investors and depositors to react with alarm. The
  storm begins with a highly complex financial
  system, whose very complexity makes it difficult
  for anyone to know what might be going wrong. By
  definition, the multiple parts of the financial
  system are linked, which means that trouble in
  one institution, city, or region can travel
  easily and quickly to others. Buoyant growth in
  the economy makes the financial system more
  fragile, due partly to the demand for capital and
  partly to the tendency of some institutions to
  take more risk than is prudent. Leaders in
  government and the financial sector implement
  policies that inadvertently or otherwise elevate
  the exposure to risk of crisis. When an economic
  shock hits the financial system, the mood of the
  market swings from optimism to pessimism,
  creating a self-reinforcing downward spiral.
• Critical thinking skills are very important to
  job performance and career mobility" (McEwen,
  1994, p. 102) The best companies have made
  critical-thinking skills part of their culture
  and reward the behavior every day.
• Compare relationships between real
  business-related events described in the Journal
  and concepts and theories developed in textbook.
• Develop your real business sense!
• Develop your real globalization view!
• Balance view from the perspective of Capitalist!

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Are you sure that you see a hat?
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It is a snake eating an elephant
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See the trend from fog

• John Naisbitt Mindset 2 - The future is
  embedded in the present
• The News Hole (P 18) Newspapers are forced
  choice in a closed system they are great
  monitors of social change because, simply stated,
  the news hole the space available for news
  stories in a newspaper is a closed system. For
  economic reasons, the amount of space devoted to
  news in a newspaper does not change significantly
  over time, so when something new is introduced,
  something must be omitted or reduced. You cannot
  add unless you subtract.
• Mindset 3 - Focus on the score of the game
• Mindset 5 - See the future as a picture puzzle
  - your idea guided by a few fixed stars
  combined into a single vision
• Mindset 8 - Things that we expect to happen
  always happen more slowly
• Mindset 9 - You dont get results by solving
  problems but by exploiting opportunities

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Summary

• Key Concept
• Global business - business around the globe,
  including I ) international (cross-border)
  activities, and B) domestic business activities.
• Emerging Economies regions of the world that are
  experiencing rapid informationalization under
  conditions of limited or partial
  industrialization.
• Learning Objectives
• Intellectual pollination (Understand the
  fundamental issues and concepts in IB)
• Build the global mindset (multicultural aspects
  and international dimensions of the societies and
  the world)
• Analysis Framework institutions and
  resources-based view
• Develop the critical thinking skills to
  understanding of the complex business world,
  Unlock your full potential in your future career
• Humanism regard for human values and the ability
  to make judgments based on ethical and
  environmental considerations.

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Next Week

• What is Globalization?
• A Unified Framework on IB
• Debates on Globalization
• Is World Flat or not?