WiFi Hotspots Can Benefit Your Clients and Your Business

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WiFi Hotspots Can Benefit Your Clients and Your
Business
Do you run a coffee shop, restaurant, pub, book
store, or another public place where your clients
would enjoy the benefits of having access to WiFi
hotspots? You may have thought about providing
the service on your own but wondered how your
business was going to actually benefit and
control the costs at the same time. An
effective way to deal with these issues was
presented by an organization in the UK. They
provide businesses with a WiFi router designed to
provide visitors with free internet access, but
provide business owners a few unique advantages.
The first advantage is the ability to capture
email addresses from their visitors. There is
nothing underhanded going on here. When the
visitor to their establishment wishes to use one
of the free WiFi hotspots they are asked to
provide their email address and are notified they
may receive email updates from your business.
This allows you to send out sales notifications,
a newsletter, or other announcements to visitors
to your business.
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The second advantage this organization offers to
businesses is one of the biggest shocks in the
industry. They do not require a monthly fee from
the business owners. All the businesses are
required to pay for is the low cost router for
their business and to provide their own internet
access, which they probably already have. This
reduces your costs to setting up safe and
effective WiFi hotspots without all of the
recurring monthly fees. The third advantage is
one you may not have even thought about. Did you
consider the requirements for filtering content
to protect your business? What about the needs
to provide law enforcement officials with logs if
they are investigating a visitor to your
business? These problems are all dealt with by
the organization providing the WiFi hotspot
software and routers.
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Are Technical Concerns Stopping You From Adding
WiFi? Most business owners do not understand how
to configure WiFi hotspots nor should they need
to. This is one of the biggest reasons to deal
with an organization which can provide you with a
prepackaged system. They can help you determine
exactly what you need and make the installation
almost effortless. In most situations it is a
case of plugging in the power cord and one
network cable and you are finished. If your
business covers a wider area you may need to add
a repeater to cover the entire facility. This
can be added for a very low cost. This ensures
you can reach all of those hidden corners in your
restaurant, bar, or store. You should ask
yourself an important question about your
business. Are you losing clients to your
competitors because they offer free WiFi and you
do not? You might be surprised. With the
proliferation of smart phones, tablet PCs,
iPads, netbooks, and notebooks clients are
seeking out sites with WiFi hotspots in
increasing numbers. If you do not provide the
service you are likely losing clients who want to
use the internet while they eat, drink, or
browse. How fast would you add WiFi hotspots if
the process was easy and the cost were low?