Brining Network Intelligence to Broadband Wireless

1
Azalea Sales Training

• Title

2
Agenda

• Wireless Market Background Perspective
• Azalea Company Overview
• Applications
• Product Overview
• Competitive Positioning
• Challenge Capacity
• Challenge Video Transport Performance
• Challenge Mobility Roaming
• Customer Examples
• Top reasons for installation problems
• Distribution Channel Program
• On-Line Tools Aids
• Collateral
• Budgeting a System
• Qualification Questions

3
Wireless Market.. Background Perspective

• Brian Carlson
• VP GM, North America

4
Wireless Network Topologies
Point-to-Point
5
Wireless BroadbandA Timeline
MMDS 2.5Ghz ATT, Sprint BB.Expensive, no
business case, installation issues
Mid 1990s
Indoor Wifi packaged outdoor i.e.
Orinoco Outdoor fixed BB proprietary products
Alvarion, Proxim Outdoor PTP products Microwave,
Western Mux
Late 1990s
Outdoor fixed BB proprietary products
Moto-Canopy, Trango, Alvarion, Proxim Outdoor
Mesh products Tropos, BelAir, Strix, Mesh
Networks, Firetide (Start of Muni Wifi) Less
robust mesh products Fluidmesh Outdoor PTP
products Microwave, Western Mux Less robust PTP
products MicroTec
2001 - 2004
Outdoor fixed BB WISPS Outdoor Mesh BB
application focus Outdoor PTP products high-end
enterprise needs WiMAX carrier play
2005 - Now
6
Radio Spectrum North America
Now 2.4 Ghz unlicensed 802.11b/g/n(Wifi),
Mesh, PTP, Fixed BB, other uses 5Ghz (5.1, 5.2,
5.4, 5.7) unlicensed 802.11a, Mesh, PTP, Fixed
BB, other uses 900Mhz unlicensed Fixed BB,
Mesh, other uses 2.5Ghz licensed WiMAX,
proprietary products 3.5Ghz licensed WiMAX,
proprietary products
Future (2011) 700 Mhz Carrier (LTE)
7
Wireless Network Topologies
Mesh Applications Wi-Fi, BB Data Access,
Video, VoIP, Mobility Players Azalea,
Firetide, BelAir, Cisco, Strix, Motorola, Tropos
PTMP Applications Wisps (Cable, DSL
replacement) Players Motorola, Alvarion, Trango
PTP Applications Enterprise
connections Players Dragonwave, Ceragon,
Redline, Motorola, Exalt, Proxim
8
Company Overview Elevator Pitch

• Brian Carlson
• VP GM, North America

9
Bringing network intelligence to broadband
wireless through an innovative wireless routing
technology that sets new standards in price and
performance  

• Azalea-at-a-Glance
• HQ in Silicon Valley and RD in Beijing
• 120 employees worldwide, 50 engineers
• Nine patents pending two issued
• The Azalea Difference
• Scalable capacity
• Broadcast quality video
• Seamless mobility
• Delivering superior performance and price

10
What is Unique about Azalea Networks?

• A Next Generation Solution
• ONLY mesh solution with true Layer-3 Routing
  design for network intelligence and superior
  performance
• Higher capacity and scalability across multiple
  hops
• Only network transport designed for video
• Integrated seamless roaming mobility
• Best price-performance available

Flexible Scalable Design
11
Applications

• Brian Carlson
• VP GM, North America

12
Wireless Video Surveillance with AVTTM

• Azaleas wireless infrastructure delivers
  capacity and optimized transmission for video
  surveillance
• Flexible and rapid placement of cameras
• No in-ground cable laying necessary
• Scales to support large coverage areas
• Broadcast quality, real-time images
• Patent-pending AVT (Active Video Transmission )
• Deep packet inspection to prioritize video
  traffic
• Adaptive jitter removal
• In-network retransmission
• Automatic buffering
• High quality multicast ability

Applications
13
Azalea Wireless Enabled Video Surveillance
Surveillance Center, IPTV Dist. Center
Office, Residence Campus
Mesh Network
City Streets Oil Fields, Factory floors
Applications
Mesh Gateway
Mesh Backhaul
Mesh Access (fixed and mobile video)
14
Industrial Strength Wi-Fi HotZones

• Ubiquitous Wi-Fi Coverage
• 802.11 a/b/g Wi-Fi access
• Indoor and outdoor coverage
• 16 SSIDs for each radio
• Supports Multiple User Groups
• Virtual LANS
• Quality of Service
• Highly Security
• Authentication
• Access control
• AES, TKIP encryption

Applications
15
High Speed Mobility with MotrixTM

• High-speed mobile access over a Wi-Fi mesh
  Network
• In-vehicle routers link to mesh and support local
  Wi-Fi connectivity
• Public Wi-Fi access within transit vehicles
  allows roaming by riders of trains and buses
• Layer-3 IP Roaming and fast handoff
• Seamless vehicle roaming at up to 60 mph
• Fast roaming across IP subnets ensures
  scalability and metro-scale deployment.
• Security provisions separate public users from
  municipal agency traffic
• Allows mobile vehicle to act as access point for
  portable voice, video, or data devices outside
  vehicle particularly useful for first responders

Applications
16
Emergency Response Wireless Networks

• Support for the 4.9 GHz public safety spectrum
• Temporary disaster recovery networks
• VoIP Communications
• Video Surveillance

Applications
17
Compelling Markets for Wireless
18
Azalea Products

• Brian Carlson
• VP GM, North America

19
Flexible and Scalable Network Deployment

• Self-forming mesh expands coverage area
• Long range between wireless routers
• Load balancing across multiple wired gateways

20
The Azalea Product Family
MSR2000
MST200
Capacity/Functionality
MSR1000
Two radio outdoor mesh router for network edge
backhaul access
Single radio outdoor mesh router for video
backhaul
Two radio indoor mesh router for Wireless LANs
1,400-1,600
2,400 - 2,500
1,350
MSRP
21
Azalea Architecture
Mesh Core MSR4000
22
MSR2000 Outdoor Wireless Router
High Performance Edge Wireless Router

• Features
• Two software configurable radios 2.4 , 4.9 -
  5.8 GHz
• Two product versions
• 2 x 100mw, or
• 1 x 100mw and1 x 400mw (b/g only)
• Single 10/100 Ethernet Interface
• Ruggedized enclosure -40 to 55 ?
• Major applications
• Wi-Fi edge coverage
• Video surveillance

Wi-Fi HotZone
Video Surveillance
Backhaul
Backhaul
Wi-Fi Access
Directional antenna for backhaul and an omni
antenna for Wi-Fi access
Two directional antennas for mesh backhaul
23
MSR4000 Outdoor Wireless Router
High Capacity Core Wireless Router

• Features
• Four software configurable radios 2.4 , 4.9 -
  5.8 GHz
• Two product versions
• 4 x 100mw, or
• 3x 100mw and 1x 400mw (b/g)
• Ruggedized enclosure -40 to 55 ?
• Two 10/100 Ethernet interfaces
• Major applications
• Large-scale wireless coverage
• Video surveillance
• Government multi-use networks

Directional antennas for backhaul and an omni
antenna for Wi-Fi access
24
MST200 Multi-service Terminal Device
Designed for dedicated, optimized outdoor video
surveillance transmission

• Features
• 2.4G or 5 GHz models
• 400mW transmit power
• 30 degree built in antenna
• Two 10/100 Ethernet Interfaces
• Operating temperature -40-55?
• Applications
• Optimized for video surveillance transmission
• Long range transmission of up to 6 miles
• Mobile applications with external antenna

Video Surveillance
Long-range Backhaul
Camera connected Via Ethernet Port
25
Web-based Configuration
26
NMS1000 Network Management System

• Full Network Management
• Automates major management tasks
• Automatic discovery of network topology
• Automatic collection of traffic data for reports
  generation, charting and analysis
• Remote upgrades images in batches
• Performance and Client Monitoring
• Traffic throughput and link quality
• Historical performance
• Network client information
• Fault Management
• Network events alarms
• Alarm filtering management

27
Competitive Positioning

• Brian Carlson
• VP GM, North America

28
Evolution of Mesh Networking
Performance Scalability
Indoor Access
Technology Evolution
29
What is Unique about Azalea Networks?

• A Next Generation Solution
• ONLY mesh solution with true Layer-3 routing
  design for network intelligence and superior
  performance
• Higher capacity and scalability across multiple
  hops
• Only network transport designed for video
• Integrated seamless roaming mobility
• Best price-performance available

30
Competitors.Azalea Selling Points
Firetide Higher priced, Layer-2 bridge,
multiple box design, lack of scalability (25
max), performance across hops, weak channel,
challenges with video mobility Motorola
Higher priced, Layer-2 bridge, 2 radio and 4
radio design, lack of scalability, performance
across hops, weak channel and direct sales,
challenges with video mobility Strix Higher
priced, Layer-2 bridge, lack of scalability,
performance across hops, weak channel, challenges
with video mobility Tropos Higher priced,
Layer-2 bridge, lack of scalability, performance
across hops, weak channel, challenges with video
mobility BelAir Higher priced, Layer-2
bridge, large, carrier focused, weak channel,
challenges with video mobility Cisco Higher
priced, Layer-2 bridge, weak acquisition, lack of
scalability, challenges with video mobility
31
Challenge Capacity and Performance

• Brian Carlson
• VP GM, North America

32
Azalea AWR Maintains Network Integrity
A
B

• Traditional Mesh Tree
  Architecture
• All traffic goes through a gateway
• Non-optimal routes, latency
• Single point of failure

Gateway
33
Solving the Capacity Challenge

• With typical bridging single backhaul radio
  networks user throughput and critical video
  quality degrades dramatically with just a few
  hops

34
Solving the Capacity Challenge

• Azaleas routed multi-radio, multi-channel
  architecture and AVT ensures virtually no image
  quality degradation over multiple hops

• Scalable and most cost-effective

35
Industry Leading Capacity
36
Challenge Video Transport Performance

• Brian Carlson
• VP GM, North America

37
Video Packets over IP Networks.Challenges
Destination
Source
Constant rate video packets
Various delayed packets
38
Azaleas Video Transmission Architecture
Routed Azalea Wireless Network
Ingress Point ( Video is Processed here)
Egress Point ( Processed Video is recovered here)

• Per link video transmission quality guarantee
• ONLY wireless system with Video Aware
  capabilities

39
What is Unique? Active Link Transport (ALT)

• ALT
• Layer 2.5 Protocol
• Operated in each link

40
What is Unique? .Active Video Transport (AVT)

• AVT
• Only network transport to understand video
• Build in reliable frame transport protocol
• Video decoder timing awareness

41
Presentation Layer Video Technologies

• Deep Packet Inspection (DPI)
• Adaptive Jitter Removal (AJR)
• Packet Loss Avoidance (PLA)
• Worlds 1st Layer-7 technologies in wireless
  transport
• Optimizes digital video applications

42
Challenge Roaming Mobility Management

• Brian Carlson
• VP GM, North America

43
Solving Mobility Challenges With Motrix

• Fast roaming at up to 70 mph
• Seamless roaming across IP subnets ensures
  scalability
• In-vehicle routers link to mesh
• Security provisions separate public from
  government traffic

Mobility Demo
44
Customers

• Brian Carlson
• VP GM, North America

45
Beijing Olympics Wireless Network
CECT-Chinacomm Deploys Wireless Beijing
Municipal Network with Azalea

• Cover 50 km2 of Beijing
• Further expansion is planned
• Wireless services
• Wi-Fi broadband access
• Mobile patrol access
• Video surveillance

46
Video Surveillance at Lakewood Mall, CA
Lakewood Mall increases security for shoppers
with Azalea

• Increased security in parking areas by deploying
  13 cameras with an Azalea wireless network
• Limited line of sight and crossing major public
  roads
• No costly trenching of fiber
• Rapid deployment and ability to expand network

47
Chinas Largest Oil Producer Goes Wireless
Azalea Networks Selected by Daqing Oilfield
Company to Deploy the Largest Industrial Wireless
Broadband Network in China

• Deployment covers over 80 km² of Chinas largest
  oilfield expanding to 180 km²
• Sixty Azalea Wireless Routers Deployed
• Transmits remote oil well information
• Video surveillance backhaul at 30 frames per
  second over 6 mile links
• Support for VoIP communications
• Mobile wireless access for inspection teams
• Benefits
• Real time and accurate SCADA information
• Reduced downtime by providing remote expertise
• Improved communications

48
Installation Lessons Learned

• Proper planning for scope/size of project
• Site acquisition
• Power
• Cabling
• Mounting
• Maintenance
• Ordinances
• Management

49
Azalea Distribution Channel Program Mesh360

• Brian Carlson
• VP GM, North America

50
Mesh360 Channel Program

• Mesh360 Advantage for VARs
• Great profit margins
• Customer value
• New opportunities
• Differentiate your business
• Program Benefits
• High-touch sales engagement and sales tools
• Increased discounts
• Technical support and Certification Program
• Demo Program
• Marketing campaigns and leads
• www.azaleanet.com/partners

51
The Azalea Certified Training Program

• 3-Day Certification Course
• Learn to sell and install the Azalea wireless
  network solution
• Product overview
• TCP/IP overview
• RF and antenna basics
• RF network design
• Labs and exam

• February 10-12, Denver, CO
• February 24-26, Atlanta, GA
• March 10-12, Anaheim, CA
• March 24-26, Boston, MA

Visit www.azaleanet.com/customer-support for more
info
52
On-Line Tools Aids

• Brian Carlson
• VP GM, North America

53
Capacity, Scalability and Performance

• Azaleas Layer-3 routed, multi-radio architecture
  delivers the cost efficiency of wireless with
  superior capacity, scalability and performance

54
Your Azalea Contacts

• Frederick Harris, Director Channel Sales
  Management 408-582-1333,
  fharris_at_azaleanet.com
• Brian Carlson, VP GM North America
• 847-910-6491, bcarlson_at_azaleanet.com
• Paul Gassett, Director Worldwide Marketing
  Communications, 314-842-1716, paul.gassett_at_azalean
  et.com
• www.azaleanet.com/partners

55
Thank You!

• Brian Carlson
• bcarlson_at_azaleanet.com