Key Facts:

1
Supplement readership profile
Key Facts
Frequency of publication Weekly Day published
Friday Readers 124,000
Effective motors advertising
motorsnortheast is a weekly supplement free
inside Fridays Evening Chronicle containing
information on cars, dealerships, reviews and
traders 73,000 readers of the Evening Chronicle
have responded to an advert in local press
Take your share of a potential 218 million
marketplace with Evening Chronicle
motorsnortheast!
26,000 readers of motorsnortheast expect to
replace their car within the next 12 months On
average, motorsnortheast readers are willing to
spend 8400 on their next car Thats direct
access to a potential 218 million motors
marketplace! 67,000 readers of motorsnortheast
have responded to advertising in local
press Readers of motorsnortheast are willing to
travel an average of 18.7 miles to visit a motor
dealer 101,000 adults turn to the Evening
Chronicle when looking for a new cars 158,000
adults turn to the Evening Chronicle when looking
for a used car
Source NOP Research, BEAMER 2005, Total
Newcastle area
2
Platform readership profile
Key Facts
Frequency of publication Weekly Day published
Saturday Readers 67,000
Reaching the the regions car buying audience
Targeting potential customers, 17,000 readers of
The Journal expect to replace their car in the
next 12 months The Journal is a key media
selection for the regions car buying audience
56,000 adults turn to The Journal when looking
for a new or used car
Reaching a captive motors marketplace
11,000 readers of Executive Motoring expect to
replace their car within the next 12 months
38,000 readers of Executive Motoring have
responded to advertising in local press Readers
of Executive Motoring are willing to travel an
average of 17.3 miles to visit a motor dealer
33,000 adults turn to The Journal when looking
for a new car 44,000 adults turn to The Journal
when looking for a used car
Source NOP Research, BEAMER 2005, Total
Newcastle area
3
Platform readership profile
Key Facts
Frequency of publication Weekly Day published
Sunday Readers 92,000
Effective motors advertising
motorsnortheast is essential for advertisers
looking to reach the Sunday and early week motors
marketplace Delivering target audiences - almost
one in four adults that expect to change their
car in the next two years read motorsnortheast in
the Sunday Sun
Take your share of a 140 million marketplace!
20,000 readers of motorsnortheast expect to
replace their car within the next 12 months On
average, motorsnortheast readers spend 7,000 on
their next car Thats direct access to a
potential 140 million motors marketplace! 45,000
readers of motorsnortheast have responded to an
advert in local press Readers of motorsnortheast
are willing to travel an average of 21.3 miles to
visit a motor dealer when thinking about buying a
car 21,000 adults turn to Sunday Sun when looking
for a new car 23,000 adults turn to Sunday Sun
when looking for a used car
Source NOP Research, BEAMER 2005, Total North
East area
4
Motors. Online Marketplace.
65 of car owners used the internet when choosing
the car they currently own 90 of owners of
15-20k cars say they will use the internet to
search their next car

• 274,000 adults in the North East would turn to
  the Internet when looking to buy a new or used
  car, 64 of these adults are in the ABC1 socio
  economic group, showing the potentially lucrative
  marketplace turning online to find their next car!

Motorsnortheast.co.uk is dedicated to providing
North East car buyers with access to a
comprehensive motors database from leading motor
dealers in the North East
Local motor dealers have the facility to upload
all of their motor inventory onto the site daily,
ensuring we have the very latest motors details
available
Within motorsnortheast.co.uk there are a number
of opportunities available to promote your
inventory to this unique North East audience,
including Hot Deals, Featured Partners, banners,
skyscrapers and tile advertisements
Monthly unique users 15,952 Monthly page
impressions 136,073
Ratecard
Please note that all upload fees are included in
these rates and paid to the software provider by
fish4cars. These rates only apply to single site,
single upload dealers. Multiple site dealer
Groups with multiple uploads will need to be
discussed on an individual basis
Nielsen//Netratings July-Dec 2006