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Smart PR

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A new press release element of marketing
combining

• Public relations (PR)

and
Search Engine Optimization (SEO)
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• Sent globally to more than
• 27 million Internet users

News Sites

• Yahoo News
• Google News
• MSN News
• AltaVista News

• AllTheWeb
• Topix
• Feedster
• Daypop

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Smart PressReleases
Smart PressReleases
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• Immediate
• world wide distribution

Contact Points

• Newsrooms
• Media outlets
• E-mail and FTP distributions

• Journalists
• Analysts
• Freelance writers

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Smart PressReleases
Smart PressReleases
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Smart PressReleases

• Each press release consists of 300 to 600 words
• Authored by our staff of professional writers
• Editing of your press release scripts is
  available
• Keyword analysts identify relevant search terms
• Anchor text linked to related content on your web
  site
• JPEG images get your photo picked up and
  displayed
• Each published press release receives a minimum
  of 30,000 page views

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Top listings
Around the world

• In a matter of a few days!

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YAHOO Atlanta marketing
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All the Web Atlanta marketing
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AOL Atlanta marketing
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LYCOS Atlanta marketing
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Press Release Tip 1

• Optimization

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Keyword Phrases

• The first words of your press release headline
  are the words that will most likely show up in
  the search engines.
• Use these keywords over and over again in the
  body of your release to establish keyword
  density.
• Keywords become "anchor text" that direct readers
  to your website in the form of authority links.

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Press Release Tip 2

• CALL TO ACTION

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Collect Readers Information

• Without a call-to-action in the press release you
  may not see the immediate value in these
  releases.
• Readers must perceive value in contacting you
  either through email, phone, or by visiting your
  website.
• Make an exchange for the readers contact
  information by offering an item such as

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Readers are more likely to share their contact
information in exchange for an item with
perceived value

• Sample
• Contest entry
• Advice
• Avery special discount.

• helpful information
• Statistics
• Resources
• Gift

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Press Release Tip 3

• Use Graphics

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Be a show off

• A photo will add credibility and create
  curiosity.
• Graphics give editors the ability to to catch
  peoples attention when they are scanning
  headlines.

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Press Release Tip 4

• Use Quotes

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Build credibility

• Be careful to stick to the facts.
• Use at least 2 quotes, and one of them should be
  from an expert or executive within your
  organization.
• Testimonials form satisfied customers provide
  validity.
• Use excerpts from respected journals or trade
  magazines.
• Offer proven research statistics from respected
  organizations.

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Press Release Tip 5

• Stay Current

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Old news is bad news

• Tie your message to something that is happening
  today.
• A new promotion you are running.
• Results from a new study just completed.
• Tie events to the weather, politics, events, or
  any other type of current news.
• Plywood sales rocket as hurricane approaches
  Florida coast
• Home owners premiums soar in Ivans wake

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Press Release Tip 6

• Identify Yourself

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Provide company information

• This is your opportunity to explain
• Affiliations
• Degrees
• Awards
• promotions.
• Include information about the person quoted in
  the press release.
• Provide information about the sources of your
  statistical information.
• Always include company information.

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Press Release Tip 7

• Contact Information

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Be certain the reader can find you

• Include contact information with every press
  release.
• Plan ahead, provide a trackable
• Phone number
• Email address
• Web site address

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Press Release Tip 8

• Be Creative

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Stay in the news year round

• Press release possibilities are limited only by
  your imagination

• Partnerships
• Alliances
• New employees
• Affiliates
• Achievements
• New concepts
• New ideas
• New products
• New solutions
• New studies
• New reports
• Case studies
• Statistics
• Surveys
• Polling
• Amazing stories
• Awards
• Accomplishments
• Recommendations

• Upcoming events
• Speakers
• Holidays
• Anniversaries
• Historical reflection
• Gifts
• Charities
• Causes
• Statements
• Nomination
• Controversy
• Lawsuits
• Conflict
• Firsts
• Mystery
• Animals
• Kids
• Women
• Trends

• How-to articles
• Local angles on national news
• Free advice
• Local and national
• Issues
• Weather
• Disasters
• Labor trends
• Unique techniques
• Mistakes
• Fraud
• Contest
• Winter
• Autumn
• Summer
• Spring
• Tips
• Focus

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Press Release Tip 9

• Link Back

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Impress your website visitors

• Once you find your press release on sites such as
  Yahoo, link to it from your web site.
• Broadcast your press release to your mailing
  list.
• Major news outlets running a story on you brings
  credibility to everything that you do.