HowtoCreateaFacebookContest

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How to Create a ViralFacebook Contest App for
Massive Lead Generation
http//www.facebook.com/SweepstakesandContests
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Why Facebook?

• Reaches Everybody (800 Million Users)
• Average User Spends 30 Minutes Per Day
• Extremely Advanced Targeting
• Massive Lead Generation
• National Branding
• Local Business Community Building.

http//www.facebook.com/SweepstakesandContests
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Why Facebook Contests?

• Massive Lead Generation Tool
• Customized FB Ad to Target Your Audience
• Adds More Likes to Your FB Page
• Get FB Log-In Email Addresses
• Attention Grabber Goes Viral on Their Wall
• People Start Talking About Your Page

http//www.facebook.com/SweepstakesandContests
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Facebook Contest Marketing

• Facebook Ad
• Custom Landing Page
• Incentive to Like Your Page
• Sign Up for Offer via Your Autoresponder
• Results in (1) New Fans and (2) Subscribers
• Lather, Rince Repeat

http//www.facebook.com/SweepstakesandContests
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Here Are a Few Examples
http//www.facebook.com/SweepstakesandContests
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They Acquire Your Information
http//www.facebook.com/SweepstakesandContests
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Heres the Magic

• When Someone Enters the Contest, It Automatically
  Posts on Their Facebook Wall - for all Their
  Friends to See
• The Post Stands Out From All Other Posts
• It Includes Whatever Image You Want to Display
  and
• Advertises for You In a Viral Fashion With a
  Full Description and a Direct Link to Enter Your
  Contest!

http//www.facebook.com/SweepstakesandContests
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Contest Conversion Example 1

• Here is a Report From One Contest in 30 Days
• Over 20,000 Clicks
• 7,037 Registration Clicks
• 2,937 Actual Registrations
• 1,856 Unique Sales Clicks
• 134 Sales at 7.2 Conversion Rate
• Over 100,000 (102,998) in Profits!

http//www.facebook.com/SweepstakesandContests
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Contest Conversion Example 2

• This Contest Generated Over 40,000 Leads!

http//www.facebook.com/SweepstakesandContests
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Contest Conversion Example 3
http//www.facebook.com/SweepstakesandContests
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Contest Conversion Example 4

• Small Pizza Company in Localized Area
• Ran a Facebook Contest for Free Pizza
• Generated 3,000 Leads in Its First Week
• Their Facebook Contest Went Viral Throughout
  Their Area Just by Facebook Users Sharing it
  With All Their Friends!

http//www.facebook.com/SweepstakesandContests
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Contest Conversion Example 5

• Remember the Pink Profiles last November?
• Breast Cancer Awareness Campaign
• Telus Donated 1 for Every Fan that Turned Their
  Profile Picture Pink
• In Just Two Weeks, 250,000 Was Generated from
  250,000 Facebook Fans!

http//www.facebook.com/SweepstakesandContests
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Contest Conversion Example 6

• Herbal Essence Campaign
• Targeting Females Between 25-45
• Gave Away Shampoo Products
• Their Facebook Contest Went ViralGenerating
  30 Facebook Fans Every 2 Seconds!
• See How Effective This Could Be for Your Business?

http//www.facebook.com/SweepstakesandContests
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Contest Conversion Example 7

• What Could a Facebook Contest Do for You?
• Restaurants Can Give Away a Family Meal
• Hotels Can Give Away Weekends
• Airlines Can Give Away Round-Trip Air Fare
• Department Stores Can Give Away Gift Cards
• Anyone Can Give Away a Walmart Gift Card, iPads,
  Androids, or even Free Gas!

http//www.facebook.com/SweepstakesandContests
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What Could You Give Away?
http//www.facebook.com/SweepstakesandContests
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What Could You Give Away?
http//www.facebook.com/SweepstakesandContests
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What Could You Give Away?
http//www.facebook.com/SweepstakesandContests
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Any Business Can Start a Buzz
http//www.facebook.com/SweepstakesandContests
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10 Steps to a FB Contest

• Brainstorming
• Choosing from List(s) of Choices
• Determining Prize(s)
• Implementing Custom Application
• Setting up FB or Other Advertising
• Custom Graphics, Buttons, Etc.

http//www.facebook.com/SweepstakesandContests
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Facebook Contest Phase 1

• Brainstorming More Detailed Particulars
• Desired Outcome
• Determine Who is Your Targeted Audience
• List of Contest Ideas Prize Ideas
• Identify Platform/Hosting Options and
• Outlining Your Budget for Each Phase.

http//www.facebook.com/SweepstakesandContests
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Facebook Contest Phase 2

• Narrowing Down the Particulars
• Choose Contest Type
• Choose Prize(s) or Giveaway(s)
• Choose Primary Promotion Activities
• Choose Contest Name and
• Choose a Voting Style.

http//www.facebook.com/SweepstakesandContests
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Facebook Contest Phase 3

• Facebook Compliance Issues
• Determine Your Timeline/Deadline
• Outline Your Contests Official Rules
• Outline a Summary / Description and
• Write a Privacy Statement
• Write Out the Terms of Service for Your Contest
• Outline Your Guidelines for the Contest.

http//www.facebook.com/SweepstakesandContests
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Facebook Contest Phase 4

• Custom Tab Overall Graphic Design
• Create Contest Logo and Design
• Create Images of Each of the Prizes
• Create A Branded Custom Contest Page Tab
• Create Buttons (Enter Contest/Share)
• Include Leaderboard (Who is Winning List)
• Create Email Opt-in Form Code.

http//www.facebook.com/SweepstakesandContests
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Facebook Contest Phase 5

• Video Introduction/Details of the Contest
• Create an Engaging Script
• Shoot the Video and
• Edit the Video.
• This in Itself is a Great Deal of Work!

http//www.facebook.com/SweepstakesandContests
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Facebook Contest Phase 6

• Write/Edit Copy (Everything in Writing)
• Custom Tab
• Welcome Email
• Reminder Emails
• Winner Announcement Email and
• Thanks for participating Email.

http//www.facebook.com/SweepstakesandContests
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Facebook Contest Phase 7

• Determine Promotional Methods
• Networking Methods Currently Available
• Fans, Email List, Newsletter, Website In-Store
  or On-Site Consumers
• Facebook Ads for Targeted Audience.

http//www.facebook.com/SweepstakesandContests
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Facebook Contest Phase 8

• If Promoting Via Facebook Ads
• Determine Who Will Manage Ads
• Determine Your Budget (100/Day or __/Day)
• Create FB Ad for Targeted Area / FB Audience
• Determine an Effective Attention Grabber
  Image
• Narrowing it Down Even Further
• Manage FB Advertising (Tweak Ad for Greater
  Response, tweak for more targeted audience).

http//www.facebook.com/SweepstakesandContests
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Facebook Contest Phase 9

• Creation, Maintenance Management
• Determine Who Will Manage Your Contest
• Custom App Creation
• Graphics Contest Page Video, Buttons, Entry
• Test Buttons, Video, Entry (All Possible Links).

http//www.facebook.com/SweepstakesandContests
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Facebook Contest Phase 10

• Determining Your Budget
• Custom Contest Creation 1,500-3,000()
• Custom Graphics 495-995
• Custom Video Creation 495-995
• FB Advertising (100/day for __ days)
• FB Ad Management 349-495/week
• Contest Management 349-495/week

http//www.facebook.com/SweepstakesandContests
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Where Do You Go From Here?

• Your Decision Making Process!
• Are You Going to Run a Contest on Your Own?
• Search for Someone to Do it For You?
• Waste Time Comparing Prices?
• Put it Off Until You Have Time to Do It?
• Or, Contact Us for Our Very Best Price Today?

http//www.facebook.com/SweepstakesandContests
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Our Contest Creation Service

• We Are Offering 50 Off For a Limited Time
  Only
• Contest App Implementation Alone Normally Costs
  Anywhere from 1,500-3,000.
• For a Limited Time Only, We Are Offering a
  Custom Facebook Contest App Creation for Just
  795.
• Contact Us Today to Discuss Your Goals.
• Call Us _at_ [phone]
• (Or, For More Information, Click on the Link
  Below.)

http//www.facebook.com/SweepstakesandContests