Perth SEO - SEO Glossary.and Terminology

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• SEO Glossary SEO Search Engine Optimization.

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Back links

• A link to your website from another website.

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Content

• The website content refers to the text within the
  website that is descriptive and tells visitors
  what the website is about.

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Domain name registration

• You need to register the domain name or URL, this
  normally lasts for either one or two years and
  then needs to be renewed. If it is not renewed
  people will not be able to view your website.

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Domain name

• The domain name is the same as the URL.
• It is the name of your website and normally
  starts with the letters www.

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Doorway or Gateway Pages

• These are pages whose sole purpose is to attract
  visitors to your website, via the Internet Search
  Engines.
• They are not recommended.

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Duplicate content

• This is where very similar content appears on
  multiple web pages, either within the same
  website or on different websites.
• This is not recommended.

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Google Page Rank

• This is a number assigned by Google that
  indicates the importance of a website in the
  Google ranking system.
• The higher the number the better.

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Google bot

• This is the name of the Google spider program.

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HTML (Hyper Text Markup Language)

• This is the code behind a web page which is used
  by the web browser to display a web page.

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Indexed Pages

• The pages on a website which have been found and
  listed by a search engine.

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Keyword research

• This refers to the research that is required to
  see which words or phrases are relevant to help
  promote a particular website.

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Link

• A link on a web page can be either text or a
  picture that when clicked on will take you to
  another web page, either on the same website or
  on a different website.

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META tags

• These are part of the hidden HTML code behind a
  website that can be used to supply some search
  engines with information about the website. 

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Reciprocal links

• A reciprocal link is where two different websites
  link to each other in the hope of improving their
  performance within the search engine listings.

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Search Engines

• These are used by people to search the Web for
  information.
• Common examples include Google, Yahoo and Bing.

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SEO (Search Engine Optimization)

• This refers to efforts to improve a website
  positioning within the search engine results.

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Spider, Bot or Crawler

• These are automated systems used by the search
  engines to find new pages on the Web and include
  them in their search engine listings.

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URL (Uniform Resource Locator)

• This is the web address of a website that
  normally starts with the letters www.

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Website design

• This is the process of designing a website.
• This takes the original ideas for a website and
  breaks them into separate pages, then adds
  pictures to produce a website that is both
  pleasing to look at and also easy to navigate,
  using links between the separate web pages.

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Website hosting

• Once your website design is completed it needs to
  be copied to a website server host.
• This is a computer permanently connected to the
  web that holds your website and serves the pages
  within the website to visitors when they visit
  your site.

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Website maintenance

• Once your website has gone live and is available
  to all on the Web, you need to regularly check
  that the website is in good working order.
• This is necessary as new versions of web browsers
  are regularly introduced and this can affect how
  a website looks or operates.

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For Information About SEO

• Please visit our websitewww.WebSiteSEOAustralia.
  com.au