The Florida Keys Take Over Penn Station

1
The Florida Keys Take Over Penn Station
(1888PressRelease) A multi-image campaign will
include a huge diorama at the main station
entrance, along with more than 250 banners,
posters, column wraps, clocks, kiosks, digital
screens and even a stairway to 7th Avenue covered
in an underwater dive experience. Miami, FL -
Not since Henry Flagler's Railroad has it been
possible to step off a New York train into The
Florida Keys. But that's exactly what commuters
in The Big Apple will experience for the month of
February. In addition to national and local
television, print and on-line marketing for The
Florida Keys Key West, Tinsley Advertising will
employ a "Station Domination" program in Penn
Station. As Amtrak, Long Island Railroad and New
Jersey Transit commuters make their way into
Manhattan, they will be met with beautiful,
soothing images of The Florida Keys. A
multi-image campaign will include a huge diorama
at the main station entrance, along with more
than 250 banners, posters, column wraps, clocks,
kiosks, digital screens and even a stairway to
7th Avenue covered in an underwater dive
experience. "Commuters are tired of the cold and
are ready for a unique Florida Keys vacation,"
said John Underwood, VP, Account Manager at
Tinsley Advertising, adding that The Keys imagery
continues once people board a train. Videos of
warm-weather activities also play inside the
train tunnels. "We know we have a captive
audience that craves the beauty and tranquility
of The Keys. Tropical imagery with compelling
headlines like "Not everyone's in a New York
state of mind" and "Get off the fast track" will
be impossible to miss as New Yorkers trudge
through Penn Station in overcoats and galoshes,"
said Dorn Martell, Creative Director of Tinsley
Advertising. "This vibrant campaign will reach
over six million people during the month of
February. While it will reach commuters in and
out of the suburbs of metropolitan New York, it
will also capture those travelers coming in from
Boston, Washington, D.C and all points in-between
on Amtrak," said Eric Gitlin, Tinsley's Associate
Media Director. Tinsley Advertising is a
full-service advertising agency located at 2000
South Dixie Highway in Miami Florida. Tinsley is
one of the Southeast's leading independent
agencies, creating award-winning work in
Healthcare, Education, Tourism, Sports Marketing
and Luxury Goods. www.tinsley.com Contact John
Underwood at 305-856-6060 or john ( _at_ ) tinsley
dot com
2
Source http//www.1888pressrelease.com/the-florid
a-keys-take-over-penn-station-pr-374162.html