Sher Singh Ki Shaadi

1
Sher Singh Ki Shaadi
- In search of his better half
2
About Sher Singh .

• MBA from SIMS (Mktg Operations) with 95 marks
  and 100 attendance.
• Engineering from Harvard topper year 2001
• Presently working with Mercedes Benz as the
  Manager (Marketing), South East Asia region, and
  drawing seven figure salary.

3
More ..

• Handsome
• Dashing
• Smart
• Good looking

4
More ..

• Strong and well built
• Teetotaler

5
Market Summary

• The girls having the following qualities and
• characteristics are of Sher Singhs interest
• Age group 18 23
• Caste and religion No Bar
• Education Professional
  (preferred)
• Family Background Good values and culture
• (preferably familiar with
  Punjabi)
• Physical Attributes Height 52 57, Fair,
  
• Slim, Beautiful
  

6
Target Market

• India
• Pakistan
• Afghanistan
• Africa
• America
• and other countries having
• presence of Sardars

7
Positioning

• Sher Singh will be positioned as a very good
• option for the upper class society.
• A brilliant option for the upper middle class
• Society.

8
Competition

• Direct competition
• With Karthik Baba, Delphi, Arjun Singh, Jagjit
• Singh, Tom Cruise and Hrithik Roshan
• Indirect competition
• With everyone willing to marry, especially boys
• of 1A and 1B.

9
Communication Strategy

• The newspaper Ad
• YOUR PERFECT MATCH !
• Alliance invited for a handsome, 25 years old,
  59 well placed (earning in seven figures) cut
  surd Indian boy from intelligent, qualified,
  slim, beautiful girl of age between 18 23,
  Caste, religion and nationality - no bar. Please
  reply with photo and horoscope to P.O. Box 12

10
PR Strategy

• - All the leading marriage bureaus of the
  targeted countries.
• - All the mullahs, Pundits and padris of the big
  cities in these countries.

11
Ad Strategy and Media Plan
Newspapers ToI, Indian Express and
The Don, New York
Times Television Doordarshan, Zee TV, STAR
TV, PTV, BBC and Al
Jazeera Internet yahoo.com, rediff.com,
shaadi.com, laganmandap.com,
vivah.com and sheruzshaadi.com
12
Advertising Strategy

• Ads in all newspapers once a week.
• On TV after popular family programmes, News
• and KBC, three times a week.
• On the Internet, sheruzshaadi.com will be
• hosted, and links / banners will be provided on
• other popular sites.

13
Media Budget

• Newspaper Rs 10.00 Lacs
• Television Rs 60.00 Lacs
• Internet Rs 5.00 Lacs

14
Responses

• A committee will be set up which will review all
  the responses and choose the best possible option
  out of all.
• The final decision will be taken by Mr. Sher
  Singh, who has decided to tie the knot within a
  year !

15
And they lived happily ever after .
16
Team .

• Idea Creative Director
• Mr Ravi
  Saxena
• Script Technical Director
• Mr Raghavendra
  Rao
• Production Inspiration
• Mr Ravdip H
  Singh
• Logistics Critic
• Mr Karthik
  Moorthy