innerVid 7 minute overview

1
Accept payments In-Video!

• Company Overview

2
Solution In-Video payments

• Leverages existing online video
• Payment tab travels with video player
• Interactive, Customizable, Secure, Embeddable
  Shareable.
• Player designed for transactions

3
Proprietary Software Platform

• Provisional Patent
• Compatible with
• All browsers
• Android
• All languages and currencies
• Processing
• Authorize.net
• Can be integrated with any
• processor/gateway

4
5.8 Billion Dollar Market

• T.A.M. for online video platforms 2.3 billion
  in 2011, growing to 5.8 billion in 2015
  Brightcove sec filing
• 73 of online retailers use video
• 400,000 retail videos a year.
• Top 1,000 marketing videos of 2011 were viewed
  7.7 BILLION times (shared 730 Million times).
• The point was not the view

5
Platforms and Markets
Facebook Ad Unit Email Blogs
Nonprofits Sporting Products Politics V
ideo Games
6
Tracking Reporting

• /Play
• Embed Locations
• Email Campaign Tracking
• Buy trigger tracking

7
Business Model

• 2 Transaction Fee and/or Pay per an action

-Direct Sales- -Resellers-
Video producers Ad networks
Ad agencies Platforms
8
Beta testing and Traction

• San Diego Mayoral race
• Raised 2.78 per a video view
• Shared by over 25 of viewers
• 3 of viewers donated
• InnerVid made a profit of 3.5 cents per a video
  view.

9
Multiple Barriers to Entry

• US Provisional Patent filed
• Setting up exclusive strategic partnerships
• 8 months of
• product development

10
Team

• Bryan Barton, CEO
• Background in Sales, Marketing and Publishing
• Former Congressional candidate with experience in
  viral video production
• Advised YouTube for YouTube/CNN presidential
  debates
• BA Political Science from UCSD
• Kevin Kalajan, CTO
• 20 years technology development
• Java, PHP/MySQL, Flash, Video / Mobile Expert
• CTO of Sun Division
• Author 7 patents
• CS Cum Laude from Columbia University

11
Why invest in ?

• Large, Growing Market
• Current traction, strategic partnerships, working
  product and happy customers
• Multiple barriers to entry
• Easy expansion to numerous markets
• Online video IS the future of E-commerce
• Looking to raise 700,000
• to get 500 organizations using the player
• 10 million views
• 100,000 transactions

12
Use of the 700,000
Sales and Marketing 450,000 Programming
100,000 Design / UI 50,000 Working
Capital 75,000 Legal / IP 25,000

• One or two rounds of additional funding will be
  necessary to quickly grow.

13
Five year Financials
Million

Million
Million
Million
Million
Million
-380,000 0 6,800,000
26,000,000 50,000,000
14
(No Transcript)
15
Exit Strategy

• Or acquired in 4-5 years by a content provider,
  an ad agency, an advertising network, a video
  player, or a credit card gateway.