Search Engine Optimisation for Small Business

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Search Engine Optimisation(SEO) for Small
Business

• Mark Chappell SEO Advisor and Accountant

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Contents

• Definition of SEO
• Search information
• How search engines work
• Factors affecting SEO
• Tips and Results
• Our Business
• FREE Website Analysis
• Contact details

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Definition

• Search engine optimisation (SEO) is the process
  of improving the visibility of a website or a web
  page in search engines via the natural or
  unpaid (organic or algorithmic) search
  results.
• In other words, SEO is getting your website
  ranked higher in search engines, such as google.

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Search Information

• Search engine results continue to get better
  every year
• For example, Google knows billions of web pages,
  and they find more every day
• Just as we rely on search engines, they need our
  help to improve their relevance
• We are what Google says we are
• Everything we do revolves around search

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Share of search market
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Search information - Google

• The number one position in Google gets on average
  42 of the clicks on that page
• The second position in Google gets about 22 of
  the clicks
• The third position in Google gets about 10 of
  the clicks
• Only about 20 of the people even go to the
  second page
• A very small percentage go to the third page and
  further
• You need to be on Page 1 of Google

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Organic vs Paid
B
A
C
D
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How Search Engines Work

• A search engine operates in the following order
• Web crawling
• Indexing
• Searching
• (per wikipedia)

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Factors affecting SEO

• On page optimisation
• Off page optimisation
• On page optimisation off page optimisation
  IMPROVED RANKINGS

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Tips for Small Business Owners

• Keyword know the keyword phrase your prospects
  are entering
• Websites are not indexed by the search engines,
  but each web page is indexed independently of any
  other.
• You are competing against others for rankings on
  search engines.

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Results

• If your site is ranked highly in search engines
  it will
• Increase traffic to your site, which will
  potentially lead to more customers, more work and
  greater profits and
• An online presence increases your business
  credibility and awareness.

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Our Business

• If our company can get you listed on page 1 in
  search engine rankings for your keyword would you
  be interested?
• As discussed, we specialise in on page and off
  page SEO techniques.
• We keep up to date with the latest techniques. We
  are less expensive than other SEO firms.
• We continually keep you up to date with how the
  marketing campaign is going.
• We are effectively working with you and for you -
  your results are our prime objective.

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Mission Statement

• Our goal is to ensure our clients achieve online
  presence using high-quality, results driven,
  search engine optimisation (SEO) methods.

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Services

• SEO Packages
• Social media
• Google places
• Submission services, such as press releases,
  articles, social bookmarking

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Free Website Analysis

• Is your website on Page 1 of Google or page 21?
• For a FREE analysis of your website please
  contact
• info_at_promoteyourwebsiteonline.com or
• Go to www.promoteyourwebsiteonline.com

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Questions
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Contact Details

• Mark Chappell
• SEO Advisor and Accountant
• 0432 690 313
• info_at_promoteyourwebsiteonline.com
• www.promoteyourwebsiteonline.com