CRM - Customer Relationship Management Empowers Your Team

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CRM Customer Relationship Management Empowers
Your TeamImplementing CRM software in your
company is often met with grumbles and
complaints. Your staff and sales team will see
this new program as an added burden to their
already busy lives. They are busy picturing all
of the added time necessary to type in notes,
create schedules, and update contact information.
What they are overlooking is the tremendous
time savings and empowerment which comes through
the use of CRM software.Implementing Software
to Free Your TimeOne of the common complaints in
companies considering implements a new CRM
program is the time and work it will require.
You can overcome this objection very easily.
Point out the fact they are already capturing
this same data but storing it in different ways.
They probably have a list of clients, vendors,
and contacts in their copy of Outlook or other
program. A properly designed CRM program can
often import these contacts eliminating part of
the complaint.The second factor is better
software choices integrate with popular email
programs to make using and adding contact
information easy. As one example the OpenERP
program integrates easily with Microsoft Outlook
and Mozilla Thunderbird to make using and adding
contacts seamless.This means your staff may not
be required to spend any extra time transferring
many portions of their data into the new CRM
system. The third factor your staff must consider
is the fact a CRM program extends their
capabilities. They can now collaborate easily
with other selected users of the program. They
can create schedules, tasks, goals, notes, and
added details about the client and your time.
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The Real Bottom Line Benefit to CRM Programs to
Your TeamIf you are still hearing grumbling
after you explain how easy implementation will be
then hit your sales staff with this question,
how many people want a raise? The entire staff
will probably throw their hands in the air.
Money talks in the world of business to both your
clients and your staff.Show them how using a
CRM system will allow them to better serve their
clients by keeping more accurate information.
They will be the sales person who knows their
birthday, their product deadlines, and their
buying habits. They will have the detailed notes
about order history and product returns at their
fingertips. By having better information they
become their customers trusted source for
information and advice. They will close more
sales with less effort, which translates to
higher income.Show your sales team how this
program will allow them to fully leverage people
in Marketing, Customers Service, Accounting, and
Production departments to provide clients
information at lightning speed. Your sales team
knows there is nothing more satisfying to a
client than getting the right answer fast.In
todays fast paced business world using a CRM
program to manage your customer relationships has
become mandatory. You must be fast, accurate,
and knowledgeable to satisfy your clients. They
want information instantly, not sometime next
week. Having a CRM system integrated into your
other business applications makes it easy.