Real Estate Arm

1
OVERVIEW
2
REAL ESTATE MARKETING
3
RESA Law
4
RESA Law
5
RESA Law
6
RESA Law
7
RESA Law
8
RESA Law
9
PROPOSED ORGANIZATION
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Different Brokers Marketing Organization

• Freelance Broker
• One Man-Team, broker as an agent
• Sometimes has a seasoned Sales Agent

• Effect of RESA Implementation
• Minimal Effect since Broker only manage itself
• Can no longer accept Seasoned Sales agent
• Need to register as business since developer
  already requires receipt on Professional Fee
  Payments.
• Will encounter roadblocks if broker decide to
  establish its own organization
• Recruit Salesperson based on RESA Qualification
• Train Salesperson and Register to PRC
• Can recruit maximum of 20 salesperson

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Different Brokers Marketing Organization

• Simple Realty Organization
• Manage by a broker
• Has several sales agents
• Has it own organization

• Effect of RESA Implementation
• Salesperson should be RESA compliant
• Train Salesperson and Register to PRC
• Will be limited to 20 salesperson only

12
Different Brokers Marketing Organization

• Conventional Realty Organization
• Manage/Own by a broker
• It has many sales agents
• Has it own organization
• Some has multiple location office

• Effect of RESA Implementation
• Salesperson should be RESA compliant
• Train Salesperson and Register to PRC
• Will be limited to 20 salesperson only
• If it has already more than 50 sales agents, the
  broker can register only 20 salesperson and
  excess will be considered as unlicensed /
  unregistered real estate service practitioner

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Proposed Organization

• Real Estate Practitioners should combine its
  resources to have an
• integrated Marketing organization
• Brokers Network
• Every Broker is limited to 20 salesperson.
  Partnership/Alliance with 2 brokers or more will
  give an opportunity to have a 40 or more sales
  force. Brokers with more than 20 salesperson will
  not loose the excess headcount as the new brokers
  / freelance brokers can absorb the excess
  salesperson.
• Freelance broker or New Brokers may represent the
  new company. No need to register its own business
  permits and receipt.
• 2. Salesperson Training and Recruitment
• Salesperson needs to be registered by PRC. It
  requires number of unit and training hours.
• Salesperson needs also product knowledge in every
  project.
• The Training Group of the organization will be
  the one responsible for all the training program,
  to schedule and track the progress of
  salesperson.

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Proposed Organization
Real Estate Practitioners should combine its
resources to have an integrated Marketing
organization 3. Project Inventory and
Update Centralize project inventory and
update The organization will be the one
responsible to provide inventories and updates
available to salesperson. No need to contact the
marketing coordinator of each developer. 4.
Admin and Marketing Support The organization will
provide admin support and also Marketing support
like training on creating website, marketing
through internet, brochures availability and
schedules for open houses, mall /exhibit manning
and saturation activity.
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Organizational Chart
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Team and Functions
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Real Estate Sales Cycle
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Trainings
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Marketing Activities
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ROADMAP
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FINANCIALS