9 Fundamentals of Persuasive Online Copy

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9 Fundamentals of Persuasive Online Copy
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1. Gain attention
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2. Focus on the customer. Write all your copy
focusing on the benefits your customer gains by
doing business with you.
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3.Stress the benefits.
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4. Differentiate yourself from the competition.
What is your USP?
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5.Prove your case. What compelling proof, facts,
case studies, testimonials etc, can you provide
to back up your claims.
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6. Establish credibility. What awards, knowledge,
degrees, experience etc do you have.
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7. Build Value. Over deliver, give your customer
more than he expects.
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8. Call to Action
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9. Give the reader a reason to act....and to act
now!!!
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• 9 Fundamentals Of Persuasive Online Copy  

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