Ethical Search Engine Optimization

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Ethical Search Engine Optimization

• By Jerry Nihen
• http//www.jayninelessons.com

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Due to the nature of my industry, I receive a lot
of offers and exposure to those famous SEO (which
stands for Search Engine Optimization, or how
you are ranked in search engines) products that
promise you first page results in Google, or a
backdoor trick to getting past Googles
algorithms and sneaking into Googles first
page. Something like broke college student found
a backdoor trick to Google, and makes 3564.93 a
day online.
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Not all of those products are bad, and some of
the strategies (like Google Places and YouTube)
really do offer you ethical ways to get past the
normal pains of Googles formula. However, a lot
of the trick products are not only a waste of
your time, but also a waste of your money.
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Think about it like this. Google is currently a
billion dollar company. Not only that, but they
have a staff of well paid people whose full time
job it is to make sure the Google algorithm
delivers the best results possible to its
searchers.  If there is a loophole, by the time
you buy and read the product, they most likely
would have fixed the issue (if it even existed in
the first place). So youre back to square one
trying to find a new quick and easy way to get on
page one. Oh, and youre out 47.
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Do you really think the engineers of Google are
sitting around going, Aw! Another broke college
kid found a loophole in our algorithm!? Probably
not.
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In all honesty, all the time you spend trying to
trick a program (which is what Google is in
basic form) into finding your website you can
spend putting in effort to increase your search
engine rankings in ethical ways. SEO and online
marketing is not a push button tactic that only
the select few get to know. It takes time and
effort, just like anything else in business.
Unethical practices like a lot of its just
business things will only end up hurting you
in the long run.
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When I first uploaded an ethical SEO article, I
received critical comments from a few other
social marketers. The comments were along the
lines of Google doesnt make the rules to
ethics, and related issues with the fact that
marketers had to play by Googles rules. Youre
right, Google doesnt make the rules to ethics.
However, they do make the rules to what ranks on
their search engine.
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Consider (as Ive mentioned a few times in this
article) that Google is a business among
everything else. How would you look upon someone
that used secret loopholes to get around
things that you established and spent a lot of
time and money on? On a similar note, Google will
blacklist your website.
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A good frame of reference would be thinking from
the minds of the business owner. When you get
something in your inbox with the newest trick
to Google, is this a short term get-rich-quick
type scheme, or something that can have a lasting
effort on your business. Further, is this
something you wouldnt want YOUR customers doing
to your business?
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In reality, all of the SEO tricks in the world
wont help you if you dont have a website that
people will want to find. The first thing you
need to do (before implementing any SEO tricks)
is to make your website a valuable resource in
your niche. Does your website have a theme or
selling point that accurately describes your
business? Do you have content that people can
read over and learn more about who you are, and
how you can help them?
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Most importantly, is it easy for someone to buy
from you, if they so choose so? After your
website is designed and laid out to perfection,
then you can get into SEO. And when it is
designed and a good resource for your niche, do
you really want it to be banned from Google?
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So, first step is to get your website to have
content, articles, and information that can help
someone searching for related terms to your
business. Do a Google search for On-Site SEO.
These are the very basic things you can do with
your title tags, keywords, and description to
help your website rank hire. These two steps
alone will start the snowball process of quality
SEO for your business website.
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Jerry Nihen is a Social Networking Consultant
that has worked a wide variety of businesses and
individuals that have launched successful social
media strategies and campaigns.