Mindshift Is IA equipped for Web 2.0

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Mind-shiftIs IA equipped for Web 2.0?
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Business requirements
Structure
Test
Launch
Design
Build
User needs
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Dan Brown Gene Smith Michal Migurski Michael
Arrington
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• Impact
• Change
• Mindset

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Impact
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Impact New Problems or Old Problems?

• Dealing with unpredictable quantities information
• Accommodating unpredictable content types
• Meeting user needs
• Reminding stakeholders of our value
• Making participation meaningful through structure

Dan Brown IA Summit 2006
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Impact

• A new collection of seams joints
• Thinking above the page data, view
• Thinking below the page micro(stuff)
• IA is still about bringing order to chaos

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Flickr User Model
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Flickr User Model

• Yes, roughly that is it. And certainly, the
  development of the schema and the conceptual
  model for the product and the UI all went hand in
  hand.
• Stewart Butterfield

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IMPACT
We'll never hire someone who's an information
architect. It's just too overly specific. With a
small team like ours, it doesn't make sense to
hire people with such a narrowly defined
skill-set.
37signals Getting Real
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Impact gtMicrostructure

• Simple content models for common information
  chunks
• Microformats, structured blogging
• Giving content affordances for computers
• Live clipboard

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Impact gtAggregation

• Collecting structured data across the network
• RSS ? generic content model
• Edgeio.com
• Solve little problems, aggregate solutions

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Change
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Change New Skills or Old Skills?

• Creating structures of information
• Understanding what users need
• Selling information architecture
• Supporting findability and employability

Dan Brown IA Summit 2006
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Change Old Skills

• Pretty much all of them are still valid.

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Homo Interneticus

• An average person sits with hands at or near an
  alphanumeric keyboard in perusing material on the
  Internet, and is thus equally in a position at
  each moment to write or to read, both of which
  are normally carried out by means of the same
  screen. Thus there is no longer any gulf
  whatsoever in appearance or position between
  reading matter and ones own writing. The
  symmetry between the two is perfect.
• Michael Goldhaber, 2004

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Change New Skills

• Database fluency
• Planning for the read-write web
• A possible shift in polarity for IA? From helping
  users understand applications to helping
  developers understand users
• It cant hurt to be a game designer

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CHANGE
The best way to store, search, sort, and share
your photos
BRAND PROMISE
A Flickr user takes photos of a subject
STRUCTURE
Uploading tools
Unlimited storage
FUNCTIONALITY
Search interface
Tagging
Clustering
Contacts, groups, and invitations
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Changes gtSkill Development
Content Modelling
Social Systems Community
Algorithms Filters
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Minor Build stuff
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Mindset
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Mindset Old Mind or New Mind?

• Thinking about relationships
• Putting information in the context of use
• Considering various dimensions for prioritization
• Doing our work in a hostile environment
• Preparing for all different kinds of information

Dan Brown IA Summit 2006
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courtesy of Bryce Glass
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Mindset

• Places and things became streams and flows to
  route, split, and merge
• People arent the only users
• Context, presentation, and browser behavior are
  unpredictable
• Thus no story or argument is final, fixed
  neither tale, nor blog, nor text nor Web site has
  a canonical form. (Goldhaber again)

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MINDSET
HIGH
Snapfish
Kodak EasyShare
CVS
Flickr
LOW
Uploading
Storage
Viewing
Editing
Sharing
Printing
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Mindset gtWhole New Mind

• Design for users, developers, computers
• Agile thinking
• Promote IA fluency
• Information Architect
• Information Architecturer

Tom Coates, Native to a Web of Data
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Mindset gtOther Concerns

• Need to address IA for
• Multiple devices
• Multiple interfaces
• Situated experiences

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Mind-shiftIs IA equipped for Web 2.0?
Download presentationbrandonschauer.com/mindshif
t.ppt
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