Given

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Given
Given is a post-16 learner taking the Advanced
Diploma in Hair and Beauty Studies. He is
fascinated with the world of fashion and spends
every spare penny on clothes. He is resourceful
and personable, and his ambition is to own and
manage a hair or beauty business by the time he
is thirty, as he is fascinated with the
innovative aspects and liveliness of the
industry. However he has recognised that the
opportunities are vast and he wants to take the
Advanced Diploma to discover his niche within the
sector. He achieved excellent GCSE results and
decided the Diploma was the way he wanted to set
about achieving his ambitions. His choice of ASL
was English language and literature. It was his
favourite subject at GCSE and he wants to develop
his communication skills as well as his knowledge
in management skills within the hair and beauty
sector.
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Given Advanced Diploma in hair and beauty
studies
additional and specialist learning 360 GLH
generic learning 180 GLH
principal learning 540 GLH

• Eight mandatory units
• Business Location and Design for Hair and Beauty
• Event Management and Enterprise for Hair and
  Beauty
• Product Research, Design and Development within
  Hair and Beauty
• Exploring Business Management for Hair and
  Beauty
• Exploring Media and Image within Hair and Beauty
• Exploring the World of Spas
• Business Planning and Finance within Hair and
  Beauty
• Cosmetic Science

3 x functional skills at level 2 (prerequisite)
A level English Language and Literature (360 GLH)
extended project qualification (120 GLH)
10 days work experience
personal, learning and thinking skills (60 GLH)
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(Work experience contd.)
Work experience
Extended Project
the scenes at one of the London Fashion Week
shows.
Given spent a week in a small hairdressing salon
in a residential area. The clientele were mainly
elderly and Given felt this was not his sort of
hairdressing. He much preferred his second week
which was at a smart city-centre salon. However,
the highlight of his work experience, which he
managed to arrange himself through his own
contacts in the industry was two days assisting a
stylist behind
Given explored the use of images and language in
fashion and cosmetics advertising. First he
researched the principles used by marketing
companies when using images and adapting language
to target specific customer groups. Then, in
collaboration with his colleges training salon,
he devised a range of advertising flyers, each
targeting a different type of customer. He
interviewed potential customers from each of the
target groups to assess how successfully the
flyers would attract them to the colleges
training salon. He amended the flyers in the
light of the feedback he received and then tested
out his revised versions on new potential
customers. He presented his findings in the form
of a report and evaluated how successful he had
been in his choice of images and language.
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