RATINGS

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RATINGS
USA Today, Oct 2005
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Audience RatingsNielsens ratings for Nov. 3-9
2008
Rank Season av. Show name Network
Viewers in millions 1. 12 60 Minutes CBS
18.5 2. 1 CSI CBS 18.2 3. 6 Sunday
Night Football NBC 17.6 4. 2 Dancing With
the Stars ABC 17.1 5. 5 Desperate Housewives
ABC 15.9 6. X Dancing With the Stars results
ABC 15.8 7. 4 Grey's Anatomy ABC 15.7 8.
X SNL Presidential Bash NBC 14.4 9. 8
Criminal Minds CBS 14.3 10. X Election
Night (9 p.m.) ABC 14.2

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Audience Ratings

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African-American Ratings
Rating - A rating is a percent of the total
universe, most commonly referred to as a percent
of total television households. A rating is
always quantifiable, assuming you know the
universe estimate. For instance, the total
number of African American Households in the U.S.
for the 2007-2008 season is 13,650,000. Hence, a
HH AA of 1 is equal to approximately 165,000
Households. The Total number of African American
Persons in the U.S. for the 2007-2008 broadcast
season is 35,965,000.
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Ratings by Age

• Network  Series Median Age
• ABC Youngest Extreme Makeover Home
  Edition 41.4
• Oldest Commander in Chief 53.9
• CBS Youngest The Amazing Race 44.0
• Oldest Cold Case 55.9
• Fox Youngest American Dad 25.3
• Oldest Killer Instinct 47.0
• NBC Youngest The Office 39.1
• Oldest The West Wing 53.9
• UPN Youngest America's Next Top Model 27.6
• Oldest WWE Smackdown 33.6
• WB Youngest One Tree Hill 28.4
• Oldest Just Legal (Cancelled) 48.5
• Source Nielsen Media Research, season to date
  (Sept. 19-Oct. 16, 2005) excludes newsmagazines
  and single telecasts

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News Ratings
Network Viewers in millions NBC Nightly
News with Brian Williams 8.2 ABC World News
with Charles Gibson 8.1 CBS Evening News with
Katie Couric 6.4 Cable The O'Reilly
Factor (Fox News) 2.1 Hannity Colmes (Fox
News) 1.3 Fox Report/Shepard Smith (Fox News)
1.3 Special Report/Brit Hume (Fox News)
1.2 On the Record Greta (Fox News)
1.1 Larry King Live (CNN) 1.1 Source
Nielsens media Research, Oct. 15-19, 2007
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Audience RatingsBook

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Ratings

• There are an estimated 110.2 million television
  households (TVHH) in the USA.
• A single ratings point represents 1, or
  1,102,000 households.
• Each TVHH represents about 1.6 people
• Share is the percentage of television sets in use
  tuned to a specific program.
• as of Sept 2005

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TV Ratings
AAll TVHHs Approx 107m Households BAll TVHHs
watching TV HUTs CAll HUTs watching a
particular show

Rating C/A Share C/B
A
B
C
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Sweeps

• During November, February, May and July, national
  ratings are calculated. These are known as
  Sweeps months
• Sweeps are notoriously inaccurate, as the
  networks try and put on their best shows, and
  original programming, to bump up their ratings.

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A.C. Nielsen

• For its national ratings, Nielsen tracks about
  7,100 households using its People Meters
  set-top boxes wired into television sets that
  record what is being watched, when, and by whom
  (family members press a button to tell the box
  whos watching). It uses the same technique to
  capture information in five local markets (New
  York, Los Angeles, Chicago, Boston, and San
  Francisco five others will be added later this
  year).
• In about fifty other local markets, Nielsen
  uses an automatic meter that doesnt record
  demographic information who is watching
  combined with paper diaries asking viewers what
  they tuned into during the infamous sweeps
  months in 150 of the smallest local markets, it
  uses only the paper diaries.
• --Columbia Journalism Review

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A.C. Nielsen

• Nielsen also uses data from TiVos, People
  Meters (about 8,000) and telephone polling to
  complile long-term and overnight ratings.
• They are also testing a new device, called the
  Personal People Meter, or PPM, which users wear,
  and which more accurately can tell exactly who is
  watching what, and when. It uses a hidden tone
  embedded in the program to distinguish one show
  from another.
• There are concerns about future issues of
  broadband TV, personal video devices such as the
  Sony PSP, and measuring use of DVRs.