Survey Methodology

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Survey Methodology
Three nationally representative telephone
surveys - Pre survey just prior to the episo
de - Post survey one week after the episode
airs - Follow-up survey six weeks after th
e episode airs. Look for changes in awareness a
nd attitudes after episode airs
Separate samples for each wave, 500 respondents
per wave Regular viewers of Greys Anatomy
watch at least 3 out of 4 new episodes
Source Kaiser Family Foundation, Television as a
Health Educator A Case Study of Greys Anatomy,
September 2008.
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Findings
T/F If a woman who has HIV or AIDS becomes
pregnant, there is nothing that can be done to
prevent the virus from infecting her unborn baby.
False
Source Kaiser Family Foundation, Television as a
Health Educator A Case Study of Greys Anatomy,
September 2008.
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Findings
Agree/Disagree It is irresponsible for a woman
who knows she is HIV positive to have a baby.
Total Agree (strongly/somewhat)
Source Kaiser Family Foundation, Television as a
Health Educator A Case Study of Greys Anatomy,
September 2008.
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Findings
As far as you know, if a woman who is HIV
positive becomes pregnant and receives the proper
treatment, what is the chance that she will give
birth to a healthy baby that is, a baby who is
not infected with HIV? Is there
More than 90 chance of having a healthy baby
Source Kaiser Family Foundation, Television as a
Health Educator A Case Study of Greys Anatomy,
September 2008.
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Nielsen Ratings
17.5 million viewers
Source Kaiser Family Foundation, Television as a
Health Educator A Case Study of Greys Anatomy,
September 2008.
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Information Retention
T/F If a woman who has HIV or AIDS becomes
pregnant, there is nothing that can be done to
prevent the virus from infecting her unborn baby.
False
Source Kaiser Family Foundation, Television as a
Health Educator A Case Study of Greys Anatomy,
September 2008.
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Information Retention
Agree/Disagree It is irresponsible for a woman
who knows she is HIV positive to have a baby.
Total Agree (strongly/somewhat)
Source Kaiser Family Foundation, Television as a
Health Educator A Case Study of Greys Anatomy,
September 2008.
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Information Retention
As far as you know, if a woman who is HIV
positive becomes pregnant and receives the proper
treatment, what is the chance that she will give
birth to a healthy baby that is, a baby who is
not infected with HIV? Is there
More than 90 chance of having a healthy baby
Source Kaiser Family Foundation, Television as a
Health Educator A Case Study of Greys Anatomy,
September 2008.
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Other Episode Feedback
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Blogs
Did anyone watch Greys last night? It made me
baul sic my eyes out I had no idea that
someone with HIV would have a 98 chance of
having a health baby
Source Kaiser Family Foundation, Television as a
Health Educator A Case Study of Greys Anatomy,
September 2008.
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Blogs
so I was watching Greys Anatomy last night and
one particular scene still has my brain clicking
and whirring
Source Kaiser Family Foundation, Television as a
Health Educator A Case Study of Greys Anatomy,
September 2008.
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Blogs
I liked that we learned interesting facts about
HIV without it seeming preachy.
Source Kaiser Family Foundation, Television as a
Health Educator A Case Study of Greys Anatomy,
September 2008.
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Blogs
That stunned me too. I thought it was almost a
certainty for the child to get it. Wow.
Source Kaiser Family Foundation, Television as a
Health Educator A Case Study of Greys Anatomy,
September 2008.
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Blogs
See Mom TV is good for you!
Source Kaiser Family Foundation, Television as a
Health Educator A Case Study of Greys Anatomy,
September 2008.
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