Whats Popular

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• Whats Popular

Download Statistics Trends ALA Washington, DC
June 2007
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Overview What Patrons Like Why It Matters

• Performance data from OverDrive libraries
• Observational stats
• Patron satisfaction surveys
• Self-selecting online surveys
• How data shapes purchasing decisions

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Basic Statistics

• 50,000 Titles Popular Fiction Nonfiction,
  Romance, Business, Mystery, Juvenile Fiction,
  Classic Literature, Foreign Language Study, etc.
• 500 Publishers Hachette Book Group, John Wiley
  Sons, Random House Audio, HarperCollins, Books
  on Tape, Brilliance Audio, BBC Audiobooks
  America, Harlequin, Blackstone, Scholastic, HBO
  Films, Broderbund Software, and many many more!
• Libraries select their own mix of titles and
  formats
• 5,000 individual libraries offer OverDrive
  digital media
• 85 million US residents have access to a state,
  city, or county library that offers DLR.
• Performance variables size of library,
  collection size, date launched, formats
  purchased, service population demographics

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Digital Media Is Increasing in Popularity
OverDrive Checkouts
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Accessing Digital Media
Referrals to Digital Media Siteat Harris County
Public Library

• Most patrons are finding digital media through a
  link on the library home page.
• The catalog and Google account for a large share
  of hits
• MARC records are available for all digital media
  formats

Data covers last 3/2007 to 5/2007.
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Top Titles
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Top Subjects

• Subject
• Fiction
• Nonfiction
• Romance
• Mystery
• Suspense
• Business
• Juvenile Fiction
• Thriller
• Self-Improvement
• Classic Literature

Percent of Checkouts 39.89 21.67 9.39 6.51 4.9
4 4.44 3.91 3.19 3.16 2.89

• Includes all formats, across all libraries.
  Titles may have multiple subjects associated.
  Data from 6/20/2006 to 6/20/2007.

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About Digital Media Users

• Age range correlates with the librarys service
  population demographics
• Digital media use is NOT limited to certain
  groups
• More females download than males
• Trend is shifting to portable devices

Tennessee READS Do you primarily listen to audio
books on a computer, MP3, PDA, or CD? 34
computer 35 MP3 player or other portable
device 21 Burn to CD
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About Digital Media Users Tennessee READS
Age Range
Gender
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Patron Feedback My Media Mall

• It's simple to use!
• I don't have to leave home.
• The sound quality is excellent. Great for
  travel.
• I can download books to my PDA and read them on
  the go whenever I get a few minutes.
• I can browse the collection any time day or
  night.
• You never have to go to the library. Its open
  24/7, and you never have a late fee.
• Convenient and easy to use.  I spend a lot of
  time in my car, so I treasure books on CD.

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Conclusions

• Digital medias popularity is growing
• Selection is critical to attract patrons
• Choice of formats is essential
• Home page link MARC power nearly all
  circulation
• Top titles subjects are as diverse as print
• Audio books drive circulation, but eBooks are
  essential

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