MarketMATCH Recommendations

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University of Rochester
MarketMATCH Recommendations
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University of Rochester Dining Services Mission
To provide a quality campus dining program that
meets the needs of its students, faculty, staff,
alumni and visitors
Primary Objectives

• Provide a variety of innovative, creative and
  healthful foods
• Engage and empower our managers and employees in
  a dynamic and productive relationship
• Build community by encouraging socialization
  among students, faculty and staff
• Provide cutting edge retail and catering
  solutions to increase satisfaction
• Create compelling dining facilities campus wide
• Create a dining program that differentiates the U
  of R from its peers
• Support the development of a comprehensive
  sustainability platform

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• MarketMATCH Recommendations
• Fall Enhancements

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Fall Program Enhancements

• Enhance the University of Rochester living and
  learning experience through the deployment of a
  comprehensive multi-faceted programming series
• Event-based programming, theme and premium meals
• Collaborative programming with Student Activities
• Visiting Restaurant Programming Series
• Collaborate with faculty, administration and
  student organizations to ensure the programming
  series aligns with the objectives of each group
• Partner with Universitys Communications
  Department to improve our communication with the
  campus community
• Partner with University Health Services and
  Wellness Coordinator to develop a customized
  University of Rochester healthy eating program
  including marketing and promotional materials
  (Launch in Fall 2007)

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2006 2007 Program Enhancements

• Switched to trans-fat free oils for all deep
  frying
• Introduced coffee from the Womens Coffee
  Connection in Danforth
• Moved to continuous service in Danforth, adding
  17.5 service hours per week
• Increased the use of locally grown and locally
  produced products in all dining locations
• Introduced Eco-Grounds to the Hillside Café
• Installed a nutrition kiosk in Danforth
• Opened a newly remodeled Nosh Kosher Deli in
  Douglass
• Enhanced our Balsam Bagel program, offering a
  wider variety of bagels and a variety of cream
  cheese spreads
• Moved restaurant night at the Meliora to
  Thursdays twice per month
• Extended hours in the Meliora and the Meliora
  Express
• Opened the Southside Market in de Kiewiet 10/23
• Created a hotel-style Sunday brunch at Danforth
  (introduced 10/29)

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Southside Market

• Sandwiches, salads, sushi
• Yogurt, fresh fruit
• Coffee, fortified waters, energy drinks, soft
  drinks
• Healthy, sweet, and salty snacks
• Sundries
• Microwavable soups

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2006 2007 Program Enhancements (still to come)

• Introducing the visiting restaurant programming
  series
• Opening Hillside until 2am Sunday-Wednesday
  beginning spring semester
• Partnering with University Health Services to
  develop healthy eating programs
• Increasing the use of locally grown and locally
  produced products in all dining locations
• Opening a Pura Vida Coffee Café in the BME/Optics
  building

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South End of River Campus

• Pura Vida kiosk at the Optics Building
• Fair trade and shade grown coffees

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Disclaimer

• What you will see on the following slides are our
  ideas about how to enhance current services and
  fill the gaps in our current program. For these
  ideas to become plans and action items we will
  need to
• Get feedback from the campus community
• Examine these ideas in the context of the
  Universitys Masterplan and Strategic Plan(s)
• Develop business cases and funding plans for all
  renovations and additions.
• We are sharing these ideas with you at this time
  to get your feedback.

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• MarketMATCH Recommendations
• Long-Term Vision

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Danforth
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Danforth

• Danforth Enhancements
• Refresh seating in
• dining room with more
• comfortable seating
• (Spring 07)
• Paint servery and
• seating area
• Implement continuous
• service
• Take-out option (Fall
• 2007)

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Danforth

• Clean facilities
• Great customer service
• Continuous service
• Improved lighting in all locations

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Wilson Commons

• Would like Starbucks on campus
• Stronger coffee (Java City too weak)
• 28 want coffee shop late night offering
• Commons most convenient location for late night

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Wilson Commons

• Implement Starbucks
• Utilize current Hive location for maximum
  visibility and traffic
• Relocate portions of the arcade and the Hive to
  Common Grounds

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Wilson Commons
Renovate The Pit into dynamic food court

• Lines are too long
• Crowded and congested
• Better customer service
• More variety

• Introduce new stations
• Enhance presentation and signage
• Incorporate technology to improve traffic flow

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Wilson Commons

• Burrito Express
• Fusion
• Peppercorn Grill
• Blimpie
• Smokehouse BBQ
• Soup
• Grab and Go
• Pizza
• Order Kiosk

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Douglass Dining Center

• Multi-Concept Marketplace
• Italian Market with brick oven pizza and pasta
• Farmers Market featuring local produce
• Boars Head Deli
• Made to order salad
• Home meal replacement
• Hot and cold bar
• Grab and go
• Grocery
• Kosher items

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Douglass Dining Center

• 87 keep food in room
• 36 buy grocery items off campus
• Health conscious
• Want Farmers Market
• Want Corner Store open later, wider selection
• Healthier options in Corner Store
• Increase healthy grab and go and snack options

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ITS Cart

• Develop full Einsteins in place of ITS Cart
• Expand build out into patio area
• Provide infrastructure for expansion
• Offer full menu solution including catering option

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ITS Cart Before and After Einstein Bros.
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South End of River Campus

• 15 min walk from GLC to Campus
• We need food near Hutchinson, at least a hot dog
  cart
• Planned coffee kiosk will not service
  neighborhood needs
• Price value issue with meal plans
• Only vending available when studying at Carlson
  Library
• Need breakfast near Carlson Library or 24 hour
  cart

• Implement Bleecker Street
• Utilize Carlson Library patio
• Panera-style brand concept
• Hot paninis
• Salads
• Side items
• Pastries and sweets
• Breakfast grilled specialties

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South End of River Campus
Before
After
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Feedback

• Please let us know what you think about these
  ideas.
• Send your feedback to Cam Schauf at
  cschauf_at_services.rochester.edu