Getting Control of Your Content

1
Getting Control of Your Content

• Its Ten O'clock Do You Know Where Your Content
  Is?
• SSP Annual Meeting June 7, 2007
• Liz Brown, Project MUSE

2
Project MUSE

• An online collection of over 300 humanities and
  social sciences electronic journals from over 60
  non-profit publishers.

3
Strategies for Online Dissemination

• The first of AAPs mission agenda items To
  expand the market for American books and other
  published works in all media.
• What is the best approach to disseminating online
  journal content?
• Is there such a thing as too much dissemination?
• Are there important issues to consider with
  duplication of content?

4

• Yes.

5
Getting control

• Duplication of content in print and online
  versions.
• Duplication of online versions
• Regaining control after duplication mania
• Completeness
• Version of record???

6
From One Extreme

• Some humanities and social sciences journals
  still not available anywhere online
• Worries about print subscription revenues
• Smaller titles, but also widely-held core titles

7
To Another.

• Journals present in many databases from many
  vendors multiple electronic platforms.
• Trying different approaches, see what works best.
• May reap high financial rewards.
• Some deals may turn out to be more trouble than
  worth.
• Also risk losing control of content.

8
When to Scale Back?

• Sticking with the more lucrative agreements
• Regaining control over content
• Unexpected third and fourth party deals, content
  showing up in interesting places
• Sorting through agreements for newly acquired
  titles
• Its now, figuratively, the 10 oclock of this
  sessions title!

9
Saturating the Market

• Problematic to put content in multiple products
  purchased by the same market
• Duplication causes problems for libraries
• Dilution of usage and usage data
• A problem for both publishers and subscribers
• Choose products which target specific markets

10
Competing Versions

• Which is the best, and most complete version
  available?
• Web-only content
• Scholarly articles but also supplements, data,
  multimedia enhancements
• All content present in all online versions?
• Fun with DOI multiple resolution
• Version of record declaration needed for whole
  journal?

11
Example Project MUSE

• BTW, MUSE treats the print version as VOR
• MUSE article versions cannot get updated or
  corrected
• Project MUSEs new title selection policy
• Takes into account presence of prospective titles
  elsewhere
• Aims to help high-quality scholarly journals go
  online for the first time
• New program for start-up titles price-neutral
  addition to Premium Collection, individual title
  orders, content generally exclusively in MUSE.

12
Thanks!
13
How did I get this to type upside down?