Techniques for Effective Alcohol Management

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Techniques for Effective Alcohol Management
TEAM Coalition
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TEAM Coalition
An alliance of professional and collegiate
sports, entertainment facilities,
concessionaires, stadium service providers, the
beer industry, broadcasters, governmental traffic
safety experts, and others working together to
promote responsible drinking and positive fan
behavior at sports and entertainment facilities.
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TEAM Coalition Members
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Strategic Partners

• RADD The Entertainment Industrys Voice for
  Road Safety
• IACP International Association of Chiefs of
  Police
• NSA National Sheriffs Association
• SMA Stadium Managers Association
• SUM Soccer United Marketing
• HERO Campaign
• GHSA Governors Highway Safety Association

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Hot Issue - Fan Behavior
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TEAM Key Components

• Employee CERTIFICATION in effective alcohol
  management
• Fan education for the designated driver program
• Alcohol service policy development,
  communication, and enforcement

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TEAM Training in Effective Alcohol Management

• Warning Signs of Impairment/Tolerance
• Absorption Rate Factors/BAC
• Legal Liability/Reasonable Efforts
• Intervention Guidelines/Practice Scenarios
• ID Checking/State Laws for Responsible Alcohol
  Service

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TEAM Training in Effective Alcohol Management

• Trainers
• Facility/concessionaire managers
• 2-day certification workshop
• 40-question exam
• 2-year certification
• 600 registration fee

• Employees
• All job functions interacting with fans
• 3-hour certification training session
• 20 or 30-question exam
• 3-year certification
• 12 per certification manual

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Employees Certified As of November 2008
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Reasonable Efforts

• Employee Training and Certification
• Alcohol Service Policies
• Designated Driver Program
• Alcohol Enforcement Teams
• ID Checking
• Documentation of all Incidents
• Text and Phone Hotlines

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Fan Education

• Designated Driver Program
• Public Service Campaign - Responsibility Has Its
  Rewards
• Responsibility Promotional Events

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Designated Driver Program

• Register fans of drinking age by pledging not to
  drink during event, get friends home safely
• Usually includes a wrist band to identify as
  designated driver and a free soft drink

• Promotion can also include giveaways to
  individuals such as a t-shirt or other trinkets
• Designated driver prize drawing (winner for each
  game, winner of the season)

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Responsibility Has Its Rewards
RHIR PLEDGE
REWARDS

• Buckle Up
• Never Drive Drunk
• Always Have A Designated Driver

• Branded Photos
• Video Messages
• Tickets to Future Events

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Responsibility Has Its Rewards Sweepstakes

• Sweepstakes encouraging fans to be designated
  drivers at professional sports stadiums
• MLB, MLS, NBA, NFL currently participating
• Over 500,000 fans participated in 2008
• Grand prize winners attend World Series , MLS
  Cup , NBA Finals , and Super Bowl
• Secondary winners attended All-Star Games
  and Pro Bowl

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• Jill Pepper
• Executive Director
• TEAM Coalition
• 703-647-7431
• jill_at_teamcoalition.org